10 Agile Marketing Tools to Boost Your Team's Productivity
“You must be shapeless, formless, like water. When you pour water in a cup, it becomes the cup. When you pour water in a bottle, it becomes the bottle. When you pour water in a teapot, it becomes the teapot. Water can drip and it can crash. Become like water my friend.”
The popular Bruce Lee’s quote on water suits the analogy of agile marketing perfectly, marketers have to welcome change so easily that they almost become a part of it. With the always online, always connected society, companies need to make sure that they react fast, adjust, and embrace the changes happening here and now. The processes that used to take weeks are now getting implemented within days or even hours, as brands try to keep up with volatile markets and aggressive competition.
To keep up such a pace requires companies to become faster, cheaper, and better all at once which sounds impossible but must be done in order to succeed. A popular approach to managing marketing teams today is Agile. Agile is based on embracing change rather than sticking to a rigid plan; making data-driven decisions rather than anecdote based decisions; quick reactions versus the big bang changes; smaller experiments; and most of all collaboration over hierarchy.
This type of responsive marketing requires listening and acting fast. On the organizational level, the best practices involve daily scrums, sprint planning, a task board, plan of workflow, retrospective analysis and improvement. Companies using agile marketing tools and techniques are proved to be more successful than their colleagues who haven’t adopted it yet, as showed by Forbes.
To help your organization accomplish this mission, there are lots of agile marketing tools available out there, however – specifically for your marketing team – I’d like to outline the top 10 tools that will make you and your team more creative, collaborative, productive, and, ultimately, more agile.
1. Google Docs
Google Docs is one of the easiest and probably most widely used (because of Gmail) agile marketing tool that is used today. Simple design, similarity to the widely popular Microsoft Office, ease of sharing and working collaboratively on the same document at the same time makes it a favorite tool among marketers and the rest of the teams in an organization.
Markodojo is a customizable agile marketing tool, allowing you to track your projects, break them down into the smaller pieces, prioritize ideas against goals, collaborate, and increase visibility in and outside of your marketing department. It also has a customer section, through which you can get feedback and align your projects with the audiences needs.
Trello is a To-Do list as well as the Daily Scrums software system. It’s a user-friendly, free tool that allows marketer to get organized, prioritize and manage their tasks in a click of a button.
Asana is a collaboration tool that allows teams to work better together. You can see you and your colleagues lists and tasks in one place. Asana helps teams communicate and see the big picture like what everyone on your team is working on. With Asana, everyone knows what they are working on and what needs to be done to achieve your goals.
Moovia is an advanced collaboration tool, with a lot of capabilities and room to create. The layout (if you choose blue as your layout color) is reminiscent of Facebook, which makes it easier to browse through. You can also manage team assignments, to do lists, and collaborate with your team.
AgileZen uses the Kanban lean manufacturing technique, which when translated from Japanese means “visual card”. So, as the name suggests, it helps you organize your content visually by dividing it into the phases that the processes that have to be completed. That way you can organize and interact with your work visually. It also allows you to create the backlog and track the progress stage of your work. Invite friends to collaborate, attach files, get notifications about the news, and improve making decision-making using the metrics available.
LeanKit is another software using the Kanban methodology. Similar to AgileZen, it allows you to organize your work visually, create your own workflow charts, collaborate and make decisions based on the metrics provided. It also integrates with other existing tools and applications preventing double-entry and duplication.
Axosoft provide an Agile Project Management tool that integrates the whole range of tasks allowing you to collaborate not only internally with your team but also with your customers. Apart from the standard Kanban workflow charts, it allows you to create the tickets, chat, and manage your team’s workload by dragging items onto their planners. Onetime Scrum also comes with detailed metrics allowing you to make informative data-based decisions.
Mingle allows you and your team to adopt the methodology you wish to use, whether it’s Kanban, Agile Scrum, or something in between. It allows you to solve problems easily by having more efficient conversations. You can also assign a task to a specific member, so everyone knows who’s working on what. It also nudges the team and project managers if the deadlines haven’t been met, so that the team follows up with the projects pending.
10. Kanban Tool
Last but not least the Kanban Tool, as the name suggests also uses the Kanban approach. Similarly to the previously mentioned tools, it allows teams to visually manage and prioritize workflows making them more efficient. It also provides metrics for data-driven decision-making.
Adapting some of the agile marketing tools above will help your company, and the marketing team in particular, to become more agile, efficient, and productive. It will increase collaboration, reduce the time waste, and, most of all, empower your staff to express their ideas and make a difference.
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