10 Steps to Account Based Marketing Success [Infographic]
Today’s B2B sales and marketing teams work in a hyper-competitive environment. Internal pressures around deadlines, quarterly targets, and regular software implementations, combined with social media, competitor moves, and evolving buyer behavior means sales and marketing teams have a large number of moving parts to consider as they strive to win new business for their company.
In an arena where every advantage counts, companies must strive to make the most out of the resources at their disposal. Account-based marketing or ABM is one approach which is well-suited to today’s conditions. Instead of casting a wide net like traditional demand generation, ABM is based on focusing the most resources on the accounts most likely to demonstrate a return.
Such is the popularity of ABM that LeanData are reporting that 80% of B2B companies say ABM is now a priority. To help you get your ABM strategy up and running, we have put together an infographic which outlines the 10 steps to ABM success.