Why Reverse Engineering Requirements Beats the RFP
RFP v Pilot Value Comparison Back in a time when vendors only released a new version every 3 years the RFP approach to buying software made a lot of sense. Everything was defined up front, [...]
10 Sales Enablement Best Practices To Drive Revenue
Sales enablement refers to the people, process, and tools used to increase both the effectiveness and efficiency of the sales force. It is an area that has seen massive investment over the past [...]
Docurated Podcast Episode 6: How to Elevate the Role of Sales Enablement
In episode six of the Docurated Podcast, we speak with Nicole O’Brien, Senior Director and Consultant at the Tiferet Group and founding member of The Sales Enablement Society. Nicole is one [...]
Docurated Podcast Episode 5: Content and Sales Enablement
In episode five of the Docurated Podcast, we speak with Thierry van Herwijnen, Director Global Sales Enablement & Operations at Wipro and host of The Sales Enablement Lab Podcast. Theirry is [...]
Artificial Intelligence for Marketing Content, Who Cares?
Artificial intelligence (AI) is the hottest topic in technology today. With the strides made by IBM Watson, Google Now, Apple’s Siri, Microsoft Cortona, and Salesforce Einstein, we are [...]
Artificial Intelligence – Aligning Sales and Marketing Once and For All
Marketing trends and hot topics come and go quicker than ever before. ABM, personalization, artificial intelligence (AI), inbound marketing, are just some of the areas which have dominated the [...]
AI – The Customer Experience Panacea?
The “consistent customer experience” has become the holy grail of B2B marketing. That being said, only 12% of marketers consider themselves “very effective” at delivering [...]
The Path To Purchase Is Paved In Content
17.3 pieces of content used per salesperson in each winning deal. – SiriusDecisions 2016 Global Sales Study A typical marketer or salesperson produces thousands of pieces of content [...]
How Predictive Content Recommendations Can Help You Close More Deals
In B2B today, there is a lot of talk about predictive analytics and how they can transform your business. Predictive analytics refers to the branch of advanced analytics that incorporates data [...]