50 Best Tools to Develop a Successful Marketing Strategy

 In All Things Productivity, Blog

How do you go about developing a successful marketing strategy? Marketing strategies are typically made up of multi-faceted, comprehensive tactics, for growing your business and enhancing brand awareness. There are many considerations and variables that go into the development of a strategy that can be successfully and consistently implemented.


Thanks to the growth of technology, there are an abundance of tools available to enable marketers in their data-driven decision-making, providing frameworks for strategic planning, researching audiences, creating and distributing marketing content to the right audiences, and more. We’ve rounded up 50 of the best tools to help you develop a successful marketing strategy, including tools targeted to specific facets of strategy planning, such as outlining marketing plans, competitive analysis, identifying target audiences and influencers, determining specific tactics for reaching your target audience, and tools for putting those tactics into action.

The following 50 tools are not rated or ranked in any particular order of importance; rather, they represent 50 of the most useful tools for developing successful marketing strategies that get results.

1. Mplans


Mplans offers a library of more than 100 free sample marketing plans to build from, a slew of resources covering every aspect of planning a successful marketing strategy, and intuitive marketing planning software, Sales and Marketing Pro, to walk you through every step of the strategic planning process, all the way through budgeting, forecasting, and creating stellar presentations.

Key Features:

  • Visually stunning presentations
  • Smart forecasting and budgeting tools
  • Instructions and examples at every step
  • Customizable, expandable plan templates
  • Tools to define your target market
  • Tons of free calculators (ROI, cash flow, conversion rate, break even, etc.)


Cost: $129.95

2. PlanLab


PlanLab is an easy-to-use software application that guides users through the full six steps of creating a marketing plan. Guided through a series of questions with a few paragraphs of marketing advice accompanying each to help users formulate responses, along with real-world examples, users simply work through the questionnaire and responses are saved and formatted as a complete marketing plan in Microsoft Word or PDF format.

Key Features:

  • Clean user interface
  • Expert guidance in each section
  • Pop-up examples and diagrams offer further guidance
  • Add photos and content to each section as you go


Cost: $119

3. Marketing Plan Premier


Marketing Plan Premier is an iPhone app, but it packs a big punch for a simple, $9.99 mobile app. Written by a PhD professor with over twenty years of professional and academic experience, Marketing Plan Premier also provides users access to a network of more than 3,000 investors through a partnership with Ben Stein & Accredited Members Inc. That means you can not only create a marketing plan, but submit your idea for investor funding should you choose to do so.

Key Features:

  • Problem specification
  • Competitive analysis
  • Marketing strategy
  • Product development
  • Pricing strategy
  • Ad content
  • Personal selling


Cost: $9.99

4. Marketing MO


An intelligent marketing planning and management app, Marketing MO is a handy tool for strategic marketing planning. Craft your positioning and brand strategy, use interactive marketing plan templates to map out your strategy, and organize and manage your team through implementation through pre-built, guided templates and other tools. Marketing MO also offers virtual, outsourced marketing support to companies who need quick access to an experienced team. Your completed marketing strategy serves as a customized road map. Export to Microsoft Word for further exploration, enhancement, or presenting to your team.

Key Features:

  • Hundreds of step-by-step marketing plans
  • Interactive marketing planning templates
  • Cloud-based marketing management system
  • Customize templates for offline use with clients (some plans)



  • Single: $299/year (1 user, up to 10 projects)
  • Group: $599/year (5 users, up to 50 projects)
  • Director: $1,499/year (10 users, up to 100 projects, download plans and templates for offline use)
  • Consultant: $2,499/year (10 users, up to 100 projects, download plans and templates for offline use)
  • Strategic: $5,000/1st year, $1,499/year thereafter (includes 2-month Owning Market Mindshare positioning and brand strategy program)


5. SimilarWeb


SimilarWeb is a secret weapon among many marketing circles, enabling competitive analysis through insights on any website or mobile app. With SimilarWeb Pro, you can compare websites or track industry leaders and figure out what’s working for the most successful websites and apps in your industry, so you can apply the same tactics to your own marketing strategy.

Key Features:

  • Get traffic sources for any website or mobile app
  • Uncover top-performing pages
  • Trending organic and paid keywords
  • Browse category and country rankings for top websites
  • Find rankings and ratings for any mobile app
  • Analyze app traffic from in-store and external sources
  • Keywords from in-store and search engines
  • Search apps by category, country, or time frame



Website Analysis:

  • Basic: $199/month (1 user, 6 months of data, 50 results/website metric)
  • Advanced: $499/month (1 user, 12 months of data, 500 results/website metric)
  • Ultimate: $799/month (1 user, 18 months of data, 1,000 results/website metric)


Mobile App Analysis:

  • Basic: $199/month (1 user, 3 months of ranking data, 6 months of traffic data)
  • Advanced: $499/month (+ Google Play Keywords)
  • Ultimate: $799/month (5 users)


6. BuzzSumo


BuzzSumo is an excellent resource for marketers planning a successful marketing strategy. With BuzzSumo, you can analyze what content performs best for any topic or competitor, so you can identify what’s working and allocate your marketing resources accordingly. If influencer marketing is part of your marketing strategy, BuzzSumo is a valuable tool for identifying the most influential people and companies in your niche.

Key Features:

  • Discover the most shared content across any social channel
  • Find influencers in any topic area
  • Get content alerts on keywords, authors, or competitors
  • Track competitors’ content performance
  • Export data
  • Run detailed analysis reports



  • Pro: $99/month (1-5 users, 15 alerts, 20k mentions)
  • Agency: $299/month (10 users, 50 alerts, 100k mentions)
  • Enterprise: $499/month+ (Unlimited users, unlimited alerts, exportable data and reports)


7. Conductor


Conductor Searchlight™ is a comprehensive platform for competitive intelligence, gathering deep and scalable search insights, and uncovering content opportunities. If expanding your SEO, content, and social opportunities to make your mark in the digital space tops your marketing goals, Conductor is a valuable tool for your marketing strategy development arsenal.

Key Features:

  • Customizable workspaces
  • Role-based success templates
  • Integrates with web analytics platforms
  • Extensive reporting capabilities
  • Gain deep content insights to identify opportunities
  • Competitive analysis



  • Starter: Starts at $1,995/month (1,000 searches)
  • Standard: Starts at $3,750/month (2,000 searches)
  • Premium: Contact for a quote (5,000 searches)
  • Enterprise: Contact for a quote (10,000+ searches)


8. SEMrush


Competitive data for your digital marketing plan is at your fingertips with SEMrush. Uncover your competitors’ best keywords, identify new organic competitors, conduct an in-depth analysis of competitors’ advertising strategies and gain other insights to inform your marketing strategy.

Key Features:

  • Organic research to identify competitors’ keywords
  • Discover competitors’ ad strategies and budget
  • Deep backlink analysis
  • Keyword research for SEO and PPC
  • Keyword difficulty tool
  • Side-by-side domain comparisons
  • Position tracking
  • Site audits



  • Pro: $79.95/1 month (10k results/report, 3k reports/day)
  • Pro: $69.95/month – recurring (10k results/report, 3k reports/day)
  • Guru: $149.95/month – recurring (30k results/report, 5k reports/day)


9. Raven


Developing a successful marketing strategy requires ongoing insights into performance so you can modify your marketing tactics to maximize your budget – and your ROI. Raven enables you to manage and report on all your online marketing efforts with a single platform, encompassing everything from SEO and social to content and PPC.

Key Features:

  • Research websites
  • Organize outreach efforts
  • Track rankings over time
  • SEO content analysis
  • AdWords campaign research, management, and reporting



  • Raven Pro: $99/month (4 users, unlimited marketing campaigns)
  • Raven Agency: $249/month (Unlimited users, unlimited marketing campaigns)


10. SpyFu


Expose the secret marketing formula of your most successful competitors with SpyFu and outsmart them with better marketing strategies of your own. With smart recommendations for increasing your website traffic and keyword rankings, SpyFu is a must-have tool for developing successful marketing strategies.

Key Features:

  • Monitor paid and organic rankings on Google, Bing, and Yahoo
  • Get reliable contact info for outreach and sales prospecting
  • Uncover your competitors’ most lucrative keywords
  • Leverage your competitions’ hits and misses to inform ad copy
  • Branded reports



  • Basic: $49/month (Unlimited keyword and domain results, full access to PRO tools)
  • Professional: $75/month (U.K. data, rank tracking for 600 keywords)
  • Agency: $833/month (Unlimited custom reporting, rank tracking for unlimited keywords)


11. Moz


Moz helps you evaluate and monitor rankings, links, social media, branding, content, and traffic in one place. Analyze the data to develop your marketing strategy, and then take advantage of ongoing monitoring to identify website errors, missed conversions, and opportunities to continue refining your strategy for maximum results. Moz offers a variety of free and paid tools for modern marketers to plan and implement comprehensive marketing strategies.

Key Features:

  • Site audits, rank tracking, and link metrics with Moz Analytics
  • Identify content and link building opportunities
  • Keyword research and page analysis
  • Rank tracker
  • Keyword difficulty tool
  • On-page grader
  • Find new link building opportunities
  • Monitor brand mentions



  • Standard: $99/month (5 Moz Analytics campaigns)
  • Medium: $149/month (10 Moz Analytics campaigns)
  • Large: $249/month (25 Moz Analytics campaigns)
  • Premium: $599/month (100 Moz Analytics campaigns)


12. Tropical.io


To develop a successful marketing strategy, you need a deep understanding of your customers. Gaining full visibility into customers is increasingly challenging in the digital world, in which marketers are engaging with customers on dozens of different channels, so data ends up in silos. Tropical.io consolidates customer data from a multitude of channels in a single platform, enabling you to monitor customer activities across those channels to make better strategic marketing decisions.

Key Features:

  • Chronological timeline of customer activities
  • Essential customer insights across multiple apps
  • All customer contact information in one place
  • Integrates with more than 50 apps


Cost: $89/month (Up to 25,000 contacts)

13. Up Close and Persona


A successful marketing strategy begins with an understanding of your audience, often facilitated through the creation of buyer personas.  Up Close and Persona, created through a collaboration between Ardath Albee, an industry leader, speaker and consultant on the effective use of buyer personas in B2B marketing for a B2B marketing plan, and MLT Creative, sets out to make that task a little simpler.

Key Features:

  • Simple-to-use tool for creating buyer personas
  • Step-by-step process
  • Simple questionnaire guides users through the process
  • Useful tips for creating strong buyer personas


Cost: FREE

14. Person


Person is another app that streamlines the process of creating buyer personas. Create fictitious individual and company names and identify key characteristics, pain points, and other essential data to quickly create valuable buyer personas to kick of your marketing strategy planning.

Key Features:

  • Create fictitious identities for target buyers
  • Step-by-step, guided persona creation
  • Manage multiple projects and personas


Cost: FREE

15. FullContact


Implementing outreach campaigns and other marketing strategies can be difficult when your contacts are spread out among a dozen different apps or services, such as social media contacts, email contacts, and individual address books. FullContact brings all your essential contact information together in one place.

Key Features:

  • Unify contacts from multiple sources
  • Sync with Google every 24 hours
  • Integrates with Gmail to show contact info within your inbox
  • Eliminate duplicates and clean contacts
  • Scan business cards into Google contacts



  • Forever Free: FREE (Up to 5,000 contacts, 10 business card transcriptions)
  • Premium: $9.99/month (Up to 25,000 contacts, 50 business card transcriptions/month)


16. Lead Liaison


Increase sales and generate more revenue with Lead Liaison, by focusing on your customers to create personalized experiences through marketing automation. From requesting, auditing, and publishing valuable marketing content to building sophisticated lead nurturing campaigns, Lead Liaison is a valuable tool for planning and implementing successful marketing strategies.

Key Features:

  • Drive demand to your websites
  • Create real-time, actionable, measurable leads
  • Create and deploy marketing assets
  • Create and automatically publish 10 types of content
  • Setup key business processes
  • Video marketing
  • Lead distribution and database segmentation
  • Digital profiling


Cost: Contact for a quote

17. SEOquake


SEOquake browser extensions for Firefox, Chrome, Safari, and Opera web browsers make it easy to gain key strategic insights within the SERPs to inform your marketing strategy. Choose your own parameters to gather the insights that matter to you.

Key Features:

  • Install within minutes
  • Simple browser extension for Firefox, Chrome, Safari, and Opera
  • Set your own parameters
  • Gain valuable SEO insights within the SERPs or in a toolbar


Cost: FREE

18. WebCEO


Planning and managing a digital marketing strategy is streamlined and simplified with WebCEO’s sophisticated platform. Fourteen different SEO tools complete with branded reports makes WebCEO an excellent solution for both agencies and for in-house marketing strategy planning.

Key Features:

  • Automated rank tracking
  • SEO audits
  • Keyword research
  • Link detox
  • Local SEO
  • Social media tracking
  • Analytical tools for competitive research and performance tracking
  • Branded reporting; scheduled report emailing


Cost (reflects discount for annual billing):

  • FREE (2 active projects)
  • Startup: $75/month (5 active projects)
  • Corporate: $149/month (25 active projects)
  • Agency Fixed: $375/month (50 active projects)
  • Agency Unlimited: $99/month + extra scanning costs (Unlimited active projects)


19. GinzaMetrics


An enterprise search intelligence platform, GinzaMetrics improves brand discoverability through predictive insights, competitive intelligence, data management, and analytics and reporting tools essential for formulating the most successful marketing strategies.

Key Features:

  • Management and reporting
  • Competitive intelligence
  • Analytics and insights
  • Recommendations
  • Tasks and to-dos
  • Social media signals


Cost: Contact for a quote

20. Colibri.io


Monitor and track your brand online with Colibri.io for ongoing marketing strategy evaluation. Improve your brand’s SEO visibility and uncover the highest-quality websites for outreach, mentions, guest blogging, and other marketing activities.

Key Features:

  • Monitor brand mentions across multiple social networks
  • Monitor competitor mentions
  • Define and monitor customer acquisition phrases
  • Monitor your brand reputation



  • Standard: $95/month (50 monitored phrases)
  • Large: $295/month (150 monitored phrases)
  • Agency: $995/month (500 monitored phrases)


21. Curalate


An analytics and marketing suite for Pinterest, Instagram, and Tumblr, Curalate is a useful tool for discovering people communicating about your brand in pictures. Curalate monitors visual content across Pinterest, Instagram, Tumblr, and Facebook to discover new fans, increase brand awareness, optimize search, and grow revenue by capitalizing on visual imagery.

Key Features:

  • Collect and moderate fan photos
  • Link images to specific product pages
  • Push images to a customizable, shoppable image gallery
  • Competitive analysis
  • Source, schedule, and publish images to Pinterest and Instagram
  • Launch and track user-friendly Pinterest and Instagram promotions
  • Find brand advocates and influencers


Cost: Contact for a quote

22. Woobox


If your marketing strategy encompasses social media marketing, Woobox is a must-have tool for your arsenal. Customizable tabs, promotional apps, and tools for YouTube, Twitter, Pinterest, Instagram, and more are at your fingertips with Woobox.

Key Features:

  • Tabs for Instagram, Pinterest, YouTube, and Twitter
  • Sweepstakes, quizzes, polls, and more
  • Video and photo contests
  • Coupons, deals, and group deals
  • Leaderboards, rewards, and prize claim



  • Free Apps: FREE (No limits on fans or pages)
  • All Apps:
    • $15/page (1,000 fans)
    • $29/page (20,000 fans)
    • $49/page (50,000 fans)
    • $99/page (100,000 fans)
    • $249/page (100,000+ fans)


23. StatSocial


Effectively marketing to your audience requires a thorough understanding of individuals’ behavior, habits, and preferences. From demographics to lifestyle variables (more than 30,000 in total), StatSocial analyzes audiences across more than 60 social networks for an in-depth view of your audience composition and its characteristics.

Key Features:

  • Custom benchmark populations
  • Sort metrics by absolute value or relative to a benchmark population
  • Multi-layer taxonomy indexes 370 interests, 1,100 tv shows, 8,200 consumer brands and 22,000 celebrities
  • Match desired audience segments to corresponding identities of Twitter users
  • Powerful interest graphs
  • Match audience size to campaign scope


Cost: Contact for a quote

24. Simply Measured


A complete measurement tool for social media marketers, Simply Measured offers analytics encompassing eight of the leading social media platforms for deep insights to inform successful marketing strategies.

Key Features:

  • Analytics for Twitter, Facebook, Google+, Instagram, YouTube, Vine, LinkedIn, and Tumblr
  • Insightful dashboards
  • Stunning charts that look the same in Excel, PowerPoint, or your browser
  • Fully and natively customizable charts
  • Profile analytics and audience insights
  • Content and campaign performance
  • Cross-channel analysis
  • Competitive analysis and benchmarking



  • Social: $500/month
  • Professional: $800/month (Social traffic and web analysis, Facebook advertising analytics)
  • Enterprise: $2,000/month (Customized executive dashboard)


25. Keen IO


Powerful, flexible, and scalable, Keen IO makes it possible for businesses to get the insights they need without the cost and headaches of building their own analytics infrastructures. Get all the data you need from any source with Keen IO.

Key Features:

  • Collect data from any source
  • Events stored in the cloud for easy access and analysis
  • Track signups, upgrades, impressions, purchases, errors, shares
  • Create queries on the fly
  • Get responses in real-time
  • Build your own custom dashboard
  • Embeddable charts and metrics



  • Developer: FREE (50,000 events/month)
  • Startup: $20/month (100,000 events/month)
  • Growth: $125/month (1,000,000 events/month)
  • Pricing options scale up to Enterprise: $2,000/month (50,000,000 events/month)
  • Custom: Negotiable (50M — 100B events/month)


26. Webtrends


Webtrends offers a suite of tools that can be used individually or in tandem to drive marketing strategy across multiple channels. From targeting the right users with personalized content based on in-session behaviors to remarketing, multi-channel measurement, and more, Webtrends is a comprehensive solution for developing and executing marketing strategies.

Key Features:

  • A/B and multivariate testing
  • Targeting
  • Remarketing
  • In-session, visitor-level behaviors
  • Unified view of customer interactions with your brand
  • Identify and create customer segments


Cost: Contact for a quote

27. Nuvi


A real-time visual intelligence platform for social media, Nuvi enables digital marketers to find and qualify leads, measure campaigns, respond in real-time, identify and engage influencers, and more. The platform is a comprehensive solution for every marketing need from small-to-mid-sized businesses to big brands, agencies, non-profits, universities, and virtually any business in any field.

Key Features:

  • Insight into competitors’ strengths and weaknesses
  • Real-time research and campaign insights
  • Influencer and detractor identification and engagement
  • Leverage fans to spread brand messaging
  • Product development insight and feedback
  • Understand your audience on a personalized level for tailored product and service recommendations
  • Identify buyers early in the purchase process
  • Instant market research to direct your integrated marketing campaign strategy
  • Beautiful dashboards and reports


Cost: Contact for a quote

28. PlanBold


PlanBold provides unprecedented visibility into the marketing planning process, enabling you to visualize precisely how each marketing initiative fits into your overall strategy. From collecting data to organizing knowledge, building buyer personas to understand pain points, channels, and other important details, and organizing marketing tactics by channel, date, budget, and other criteria, PlanBold facilitates the entire marketing strategy planning process.

Key Features:

  • Obtain data from employees and customers
  • Store mission, vision, services, target verticals, files and more
  • Create powerful buyer personas in real-time
  • Document prospect pain points, interests, and demographics
  • Crowdsource marketing ideas, vote, and collaborate
  • Create multi-channel plans
  • Plan initiatives by channel, month, and budget
  • View Plans by campaign, personas, or timeframe
  • Visualize how individual campaigns fit into the larger strategy
  • Edit budgets, actions, target personas



  • 50 users: $99/month
  • 200 users: $299/month
  • 500 users: $499/month


29. TrendSpottr


Your marketing strategy is supercharged when you can predict emerging trends, viral content, and top influencers. This and more is possible with TrendSpottr’s real-time predictive intelligence solution.

Key Features:

  • Discover viral news
  • Brand and reputation monitoring
  • Crisis management
  • Inform content marketing
  • Predict market trends and shifts


Cost: $199/month

30. TrackMaven


A competitive intelligence tool for digital marketers, TrackMaven helps you identify marketing opportunities to formulate successful marketing strategies, optimize content distribution efforts, and track your progress in real-time.

Key Features:

  • Track earned media, SEO, paid ads, email, social, and more
  • Find trending content in specific channels or market segments
  • Discover the topics and tactics that engage your audience
  • Unified feed showcases what your competitors are doing across channels
  • Pinpoint weak points and identify where to allocate marketing spend
  • Filter by market segment
  • Deep-dive into specific companies
  • Content level analysis
  • Channel analysis
  • Date filters


Cost: Contact for a quote

31. Autopilot


Turn prospects into customers more quickly and design multi-channel lead-nurturing programs across the entire customer journey. Autopilot integrates with the applications you’re already using to trigger marketing based off of the data that already exists within these applications.

Key Features:

  • Hundreds of lead-nurturing recipes
  • Visualize your marketing funnel
  • See real-time prospecting activity



  • Pricing based on number of contacts in your marketing database
  • 500 contacts: $4/month
  • 5,000 contacts: $80/month
  • 25,000 contacts: $360/month
  • 500,000 contacts: $2,400/month


32. 40Nuggets


An easy-to-use tool for sending intelligent, timely messages to site visitors at the right time, 40Nuggets offers sophisticated targeting options, the ability to sync messaging with other campaigns, and other useful features to streamline and automate marketing strategy and implementation.

Key Features:

  • Sophisticated personalization algorithm to target visitors
  • Target visitors showing intent to leave your site
  • Match offers and messaging to other campaigns you’re already running
  • Set specific ranges of time for Nuggets to show
  • Redirect visitors who submit lead forms
  • Library of customizable Nugget designs
  • A/B testing
  • Reporting and data management



  • Freelancer: $37/month (up to 10,000 unique visitors)
  • Small Biz: $149/month (up to 150,000 unique visitors)
  • Medium Biz: $349/month (up to 300,000 unique visitors)
  • Enterprise: Contact for a quote


33. bluevizia


The bluevizia Marketing Manager is a software application that takes users all the way from analysis to process planning, with a detailed analysis of your current situation and different potential routes for improving performance or expanding into new markets.

Key Features:

  • Step-by-step data entry process
  • Analysis of your current market situation
  • Company-specific, detailed and clearly structured Marketing Report
  • Suggests different routes for improving performance
  • Identifies potential new avenues for generating profits
  • Create structured, fact-based marketing reports
  • Practical knowledge for planning and implementing marketing strategies


Cost: $179

34. Knowlium


Knowlium offers strategic planning and management software to aid companies in positioning products, identifying and understanding customers, and analyzing competitors. Knowlium helps you document past efforts and outline where your company is headed so you know precisely where you’ve been and where you’re going.

Key Features:

  • Integrates with accounting software
  • Build realistic, real-world financial projections
  • Guided discovery, planning, and management
  • Web-based application



  • Free Beta access (60-day trial)
  • $24.95/month


35. PlanMagic Marketing


PlanMagic offers business planning intelligence software designed for a variety of industries and business functions, such as finance, media planning, non-profits, restaurants, construction, warehousing, and more. PlanMagic Marketing provides guided templates, calculations, ratios, charts, analysis, and everything you need to determine the personnel, costs, and sales needed to realize strategic goals.

Key Features:

  • Market overview
  • Internal and external factors
  • Market analysis
  • Competitive analysis
  • Pricing goals and strategies
  • Market research
  • Advertising budget
  • Strengths and weaknesses
  • Forecast up to 5 years in one marketing workbook



  • PlanMagic Marketing 13: $99.95
  • PlanMagic Marketing AE 13: $175
  • PlanMagic Business 13 + Marketing 13: $149.95
  • PlanMagic Business AE 13 + Marketing 13: $219.95


36. InboundWriter


A predictive analytics model for content marketers, InboundWriter takes the guesswork out of creating content that works. By forecasting content performance before it’s written based on topic and target website, you’ll save countless hours, effort, and budget that could otherwise go to waste.

Key Features:

  • Predict outcomes of content you want to write
  • Topic suggestions with the highest likelihood of success
  • Precise guidance for crafting content with maximum impact
  • Profile your competition
  • Algorithms driven by real-time analytical data


Cost: Contact for a quote

37. Socialcast


An enterprise social network used by thousands of companies around the world, Socialcast is also a great tool for planning and collaborating on marketing strategy. With central communication and collaboration tools, your team can share ideas, garner feedback, and refine strategies before execution.

Key Features:

  • Seek and share ideas
  • Real-time feedback
  • People, systems, and process in one place
  • Reduce emails and meetings
  • Get questions answered by the community from any device
  • Find and manage documents, deadlines, and deliverables



  • FREE: Up to 50 users, full features
  • Small Business: $2.50/user/month (up to 1,000 users)
  • Enterprise: $2.50/user/month (1,000+ users)
  • On-Premise: $3.75/user/month (500+ users)


38. Consumer Barometer


Consumer Barometer, one of many useful tools from Google, covers 45 countries and ten product categories, reveals the role online sources play in a person’s journey from consideration to purchase, the devices people use in their everyday lives and how they use them, and other valuable data essential for businesses in refining their marketing strategies.

Key Features:

  • Explore top stories on insights pages
  • Create easy-to-export charts
  • Understand internet usage and attitudes across devices
  • Map the role of the internet in the buying journey
  • Get insights on online video behavior


Cost: FREE

39. LooseStitch


LooseStitch is a handy tool for outlining strategic marketing plans, gaining feedback from key stakeholders, and brainstorming ideas among groups. Assign tasks to collaborators, rearrange and organize brainstorming ideas, and more.

Key Features:

  • Jot ideas, rearrange, and organize outliner documents
  • Built-in contacts module
  • Assign and track tasks
  • Built-in notifications
  • Attach documents to rows
  • Export to Word, Mind Map, and other programs



  • Basic: FREE
  • Pro: $24.95/year


40. PlanSprout


PlanSprout’s internet marketing planning software is perfect for digital marketers who need a clearly defined strategy for increasing profits. Configured with an intuitive tab-based layout, each tab represents a marketing tactic, allowing you to visualize how tactics play off of each other, what tactics work best, and where improvement is needed.

Key Features:

  • Benchmarking, SEO, social media, content, paid search, and more
  • Fill out a worksheet outlining general marketing goals
  • Benchmarking and strategy outlines for each tactic
  • Progress meters by tactic on Dashboard
  • Learn how tactics play off of each other
  • Archive plans and track progress


Cost: FREE (Beta version)

41. Marketing Calendar Office


A web-based marketing calendar to keep you and your team on-task with marketing execution, Marketing Calendar Office is a simple-yet-thorough solution to a complex problem. Ditch the difficult-to-maintain Word documents and spreadsheets; Marketing Calendar Office is designed specifically to meet the mounting challenge of accurately planning and managing marketing activities on-budget.

Key Features:

  • Plan and track campaigns, projects, events, tasks, and press releases
  • Assign tasks and set reminders
  • Duplicate campaigns, projects, and events
  • Create custom fields
  • Digital asset management
  • Multiple calendar views including Gantt, standard monthly, dashboard, and task calendar
  • Create a trade show, events, annual promotions calendar for the year
  • Plan by the day, week, month, or year
  • Track budget and actual expenses for each campaign
  • Contact lists
  • Reporting


Cost: Contact for a quote

42. Tweroid


Developing a marketing strategy is one thing, but knowing precisely when to reach your audience is another. Tweroid helps you establish the best time to reach your target audience on Twitter by analyzing your tweets and your followers’ tweets.

Key Features:

  • General stats and hourly graphs
  • Best times to tweet on weekdays and weekends
  • Hourly stats
  • Reply/mention stats
  • Klout influence graph



  • Free Analysis: Analyzes up to 1,000 followers
  • Up to 4,999 followers: $3.99/month, $5 single report
  • Up to 19,999 followers: $7.99/month, $10 single report
  • Up to 49,999 followers: $9.99/month, $15 single report
  • Over 50,000 followers: $15/month, $20 single report


43. Evernote


From short lists to lengthy research, Evernote is a multi-functional tool that can aid marketers from ideation to execution when it comes to marketing strategy planning. Gather information and data to inform your strategy, collaborate with others on ideas, and present notes or completed plans by instantly turning them into presentation slides.

Key Features:

  • Clip articles, gather handwritten notes, snap photos
  • Store all essential marketing strategy documentation in one place
  • Powerful search and discovery features
  • Transform notes into beautiful screen-friendly layouts with a single click
  • Syncs across all your devices



  • Basic: FREE
  • Evernote Premium: $5/month
  • Evernote Business: $10/month/user




IFTTT (If This, Then That) can both automate marketing strategy implementation and aid in planning a successful marketing strategy with its unique, recipe-based automation features. Want to track your progress? Log all your completed goals in Google Calendar. Keep a phone call log in Google Drive, automatically save items you favorite in Pocket to Evernote to streamline research and documentation, and more. The possibilities are endless.

Key Features:

  • Create powerful connections with simple If This, Then That statements
  • Choose from 160 supported channels
  • Create recipes using triggers, actions, and ingredients
  • Turn triggers for personal recipes on and off


Cost: FREE (Premium accounts coming soon)

45. Smartsheet


Smartsheet’s cloud-based project and task management eliminates the need for the spreadsheets marketers tend to turn to when no other solutions offer precisely what they need for adequate planning and strategizing. With Smartsheets, you get access to customizable templates flexible enough to meet the range of projects, campaigns, and tasks you need to plan and manage.

Key Features:

  • Calendars
  • Cell linking
  • Reporting
  • Gantt charts
  • File sharing
  • Alerts and reminders
  • Resource management



  • Basic: $14/month (Unlimited collaborators, Gantt charts, mobile access)
  • Team: $39/month (3 to 50 people, starts at $13/user, user management, reporting)
  • Enterprise: Contact for a quote


46. Content Strategy Helper


The Content Strategy Helper from Built Visible is an easy-to-use Google Sheets template that pulls data from a variety of sources to help you develop a successful content strategy. With insights from Google Insights, a breakdown of subject-matter experts for outreach, editorial and blogger contacts, and more, Content Strategy Helper can save you hours of time crafting and implementing a successful marketing strategy.

Key Features:

  • Get insights on trends from Google Insights
  • Subject-matter experts for possible content placement
  • Data from Topsy and followerwonk
  • Editorial and blogger contacts
  • Develop new ideas
  • Content returned from multiple sources by entering a single keyword


Cost: FREE

47. Agora Pulse


A social CRM platform, Agora Pulse is a worthy tool for any marketer whose campaigns include social media. From all-in-one social media management tools to the statistics and reporting you need to drive your strategy, tools for implementing contests and promotions, and competitive analysis, Agora Pulse takes social media strategies to the next level.

Key Features:

  • Never miss a tweet, message, or comment
  • Statistics and reporting to measure all your activities
  • Run contests, quizzes, and promotions
  • Competitive analysis and benchmarking
  • Single social media inbox keeps you organized
  • Sharp, comprehensive reports in PowerPoint
  • 15 Facebook apps to generate leads



  • Micro: $29/month (1 Facebook page, 6,000 fans)
  • Small: $49/month (2 Facebook pages, 50,000 fans)
  • Medium: $99/month (5 Facebook pages, 150,000 fans)


48. ResourceGuru


Cloud-based team scheduling software, ResourceGuru helps you manage all your resources to execute marketing strategies with ease and within budget. Quickly visualize which projects have adequate resources booked and where you need to fill in the gaps to meet deadlines and achieve goals.

Key Features:

  • Full team visibility on one central calendar
  • Quickly add, edit, move, and delete bookings
  • Availability bar shows who is available to aid in capacity planning
  • Monitor utilization rates to gain insights
  • Personal dashboards keep individuals on-task



  • Mini: $19/month (10 people)
  • Basic: $49/month (30 people)
  • Premium: $99/month (80 people)
  • Premium Plus: $99/month+ (80+ people)


49. Jive


Jive provides modern communication and collaboration solutions for businesses, including Jive, a social collaboration tool that drives strategic alignment and productivity. For marketing teams, Jive is a dream come true, with activity streams, blogs, and discussions to strategize marketing campaigns and structured outcomes to streamline decision-making and turn ideas into action.

Key Features:

  • Smart activity streams
  • Blogs, groups, and discussions
  • Schedule blogs, make announcements, Q&A
  • Auto-assign individuals to discussions based on role
  • Social analytics with pre-built and custom reports
  • Dynamic people profiles
  • Connect conversations to context
  • Pre-built integrations with Google Drive, Salesforce, Office 365, and more


Cost: Contact for a quote

50. Tom’s Planner


Simple-to-use project planning software, Tom’s Planner offers valuable planning tools for a variety of needs, ranging from new business planning to conferences, resource scheduling, and more. If you like working with Gantt charts but need a simpler solution than creating your own custom Excel spreadsheets, Tom’s Planner is a useful tool for your marketing strategy planning arsenal.

Key Features:

  • Create and share Gantt charts and project plans
  • Drag-and-drop simplicity
  • Publish charts online
  • Allow others to collaborate and offer feedback
  • Embed your schedule on your blog, website, or company intranet
  • Add links to websites and online documents



  • Personal: FREE (1 project schedule)
  • Professional: $9/month (20 project schedules)
  • Unlimited: $19/month (unlimited project schedules)


Further Reading from the Docurated Blog:

Written by

Recent Posts

Leave a Comment

Start typing and press Enter to search