52 Tools to Turbocharge Your Clients’ Ad Campaigns

 In All Things Productivity, Blog

You want to get the absolute best results for your clients. In fact, your clients demand maximum results. That’s why they hired you – you’re the best. The problem is even the best advertising agencies need a little boost now and then, so some savvy software developers came up with some pretty cool tools that streamline ad campaign optimization and analysis. These tools enable advertisers and marketers to get more bang for their buck without spending countless hours trying to make sense of a bunch of jumbled data.

DISCOVER HOW ONE OF THE WORLD’S LEADING AGENCIES USED DOCURATED TO INCREASE THEIR RFP RESPOSE WIN RATE

But hey, if you’ve made an investment in some fabulous software to boost a campaign, why stop now? Why not use it to optimize all of your clients’ ad campaigns? These days, it’s pretty much the norm to rely on several software suites to maximize your results on a particular channel or sub-segment of channels.

So we’ve put together an impressive (if we do say so ourselves) list of tools and software applications that can handle everything from automating Facebook advertising campaigns to creating, optimizing and executing a comprehensive, cross-channel marketing campaign that ensures brand consistency across every possible customer touch point. And to top it off, these tools will help you identify your top-performing ads, creative, brand advocates and more, all of which you can capitalize on to generate more buzz around your clients’ brands.

If you’re ready to create that kind of massive snowball effect for your clients, the following 50 tools are definitely some to consider. Note: These 52 tools aren’t listed in order of fabulousness, capabilities or performance. We added the numbering system because we thought it would be easier for you to send this list to your boss and tell him you’d like to try #42, for instance, for this campaign you’re working on for a premier client who needs a little extra cred. In other words, we’re not implying that #1 is better than #52. Whatever your budget, whatever your channel or effort of focus at the moment, we’re pretty certain you’ll find a tool on this list that will help you turbocharge your clients’ ad campaigns – and turbocharge your agency’s path to success.

1. Marin Software

@MarinSoftware
marin

Marin Software is a leading revenue acquisition management platform enabling agencies to amplify results and maximize revenues from digital advertising with powerful workflow, analytics and optimization tools. With the ability to respond rapidly to shifting market and technology trends, capitalizing on tools like predictive bidding and intelligent, actionable recommendations, Marin Software users can outpace the competition and capture a larger portion of revenue share.

Key Features:

  • Single, intuitive interface
  • Customizable dashboards
  • Predictive bidding
  • Multi-event conversion
  • Forecasting
  • Revenue attribution
  • Automated reporting and alerts
  • Analyze trends and outliers, custom categories
  • Cross-channel analytics
  • Cross-publisher, bulk editing and management
  • Target, scale and optimize

 

Cost: Contact for a quote

2. Social Ads Tool

@SocialAdsTool
socialadstool

Maximize your clients’ Facebook advertising ROI with Social Ads Tool, using a comprehensive set of tools and features delivered through a seamless, intuitive interface. Gain precise control over targeting and delivery options while automating tedious campaign management tasks and tapping into powerful analytics to refine campaigns for better results.

Key Features:

  • Automatically boost fan page engagement
  • Automated bid and delivery calculation
  • Keyword, hourly, and ad analysis reports
  • Generate thousands of ads for multivariate testing
  • CPC, CPA and ROI analysis
  • Analyze keywords, images, titles, copy, demographics
  • Cross-campaign bulk editing
  • Track a number of performance metrics

 

Cost:

  • 5% of advertising budget spent via Social Ads Tool
  • €500 minimum monthly fee
  • Bulk discounts for monthly spend above €100,000

 

3. Acquisio

@acquisio
acquisio

Acquisio is a powerful platform for digital advertisers, providing a single solution for search, display and social media advertising. Using a single solution to track all events across search engines, social media channels and display advertising from impression to conversion, you get a seamless, comprehensive picture into campaign performance. Coupled with optimization and automation features, you can manage advertising budgets “with pinpoint accuracy,” double conversion rates and amplify ROI for your clients.

Key Features:

  • Comprehensive reports in 3 simple steps
  • Day-to-day management interface for keyword research, bulk editing and more
  • Simple, 4-step campaign builder
  • Create rules for confident automation
  • Optimize and predict based on KPIs
  • Integrated tracking to view all data in one location
  • Integrate with 3rd-party analytics, ad serving and call tracking tools

 

Cost: Contact for a quote

(3 levels)

4. Crowdtap

@Crowdtap
Crowdtap

A social influence platform designed to inspire content creation, Crowdtap enables brands to challenge consumers to discuss and show off how they make use of everyday products through photos, videos and written submissions. Brands get fabulous creative fodder and the chance to build relationships with their audiences, and consumers compete to win prizes for their ingenuity. It’s a win-win, and a great platform for agencies to use to tap into the creative energy of a brand’s existing audience.

Key Features:

  • Integrate existing fans
  • Tap into new audiences with Crowdtap recruitment engine
  • Seed exclusive content, educate and engage audiences
  • Nurture brand advocates
  • Leverage advocates to expand branded content reach
  • Central dashboard with custom reports
  • Aggregate data on blogs, social posts, videos and more
  • Ideate directly with consumers
  • Validate and test instantly
  • Real-time insights

Cost: Contact for a quote

 

5. AXAD

axad-website-home-screen

The AXAD advertising management system developed by ANEGIS Consulting, is the first and only comprehensive and fully integrated media management solution. Unique in the advertising industry, AXAD places all your business processes on one ERP platform, vastly reducing the cost of ownership. Media inventory, sales, billing and delivery, all seamlessly integrated with the financials, HR and projects core functionality of the class-leading Microsoft Dynamics AX business management system.

Key Features:

  • Media availability
  • Media sales
  • Media billing
  • Media delivery
  • Plus all core ERP functions from Microsoft Dynamics AX

Cost: Contact for a quote

6. WordStream

@WordStream
wordstream

WordStream is an easy-to-use PPC management tool for maximizing the performance of Google AdWords campaigns. From cost-effective campaign building and optimization to increasing click-through rates and Quality Scores, driving traffic and conversions, WordStream is an end-to-end solution for maximizing PPC ROI. WordStream provides several free and paid tools for evaluating existing landing pages, identifying profitable keywords and niches, optimizing campaigns and creating landing pages that convert.

Key Features:

  • Visual reports with intuitive data display
  • Landing page optimization tools
  • AdWords Performance Grader PLUS – free report
  • AdWords Landing Page Grader – free report
  • Free keyword, niche and negative keyword tools
  • Optimize, manage and measure PPC campaigns
  • Proactive alerts to minimize costs and maximize performance
  • Smart bid management tools
  • Trillion-keyword database

 

Cost:

  • Small Business
    • Standard: $349/month
    • Annual: $299/month
    • Annual Pre-Pay: $2,988/year ($249/month)
  • Professional
    • Standard: $549/month
    • Annual: $499/month
    • Annual Pre-Pay: $4,788/year ($399/month)
  • Enterprise
    • Standard: $1,099/month
    • Annual: $999/month
    • Annual Pre-Pay: $9,588/year ($799/month)

 

7. Spredfast

@Spredfast
spredfast

Spredfast helps you capitalize on every single interaction with your clients’ brands on social media channels, boosting engagement and fostering lasting relationships while bridging social media to your clients’ brands in ways never before possible.

Key Features:

  • Tailor custom engagement to the audience
  • Filter out the noise and focus on opportunities
  • Planning, permissions, workflows and instrumentation
  • Central, shared content database
  • Detailed audit trail of all social actions
  • Connect to web analytics, listening, ad optimization, link tracking and CRM solutions
  • Deep analytics to identify what works, with who, and why

 

Cost: Contact for a quote

8. MediaFunnel

@MediaFunnel
mediafunnel

A comprehensive social media management platform that enables multiple team members to collaborate on social media campaigns (such as an agency and client), MediaFunnel keeps you in touch with your clients’ brand reputation and in tune with the audience, so you can capitalize on more opportunities and drive more visitors to your clients’ landing pages and blogs.

Key Features:

  • Connect to multiple Facebook and Twitter accounts
  • Add multiple users and assign roles by social network
  • Schedule Tweets and posts in advance
  • Brand Monitoring for keywords, direct messages, mentions and more
  • Email alerts
  • Assign Tweets and posts to specific users for further action
  • Personalize posts with Cotags
  • Integrates with multiple URL shorteners
  • White-label option

 

Cost:

  • Basic Plan: $5.95/user/month (10 social media channels)
  • Premium Plan: $29.95/user/month (25 social media channels)
  • Enterprise Plan: Contact for a quote (Advanced integrations, monitoring and workflows)

 

9. Oracle Social Relationship Management Suite (SRM)

@Oracle
oracle

Oracle SRM is delivered via the Oracle Cloud and unifies social monitoring, marketing and engagement for sophisticated, end-to-end social engagement. Oracle SRM combines listening, content creation, community management and analysis in a single platform to enable enterprises to effectively engage audiences and manage the demands of complicated multi-channel marketing.

Key Features:

  • Develop a modular social strategy spanning all business units
  • Monitor for brand mentions; identify trends
  • Consolidated publishing and management
  • Align social media with other customer experience channels
  • Library of games, CTAs, sweepstakes and more
  • Relevant, real-time performance metrics
  • Create, schedule, and post; measure, analyze, and improve
  • Maintain brand consistency across channels

 

Cost: Contact for a quote

 

10. Sprinklr

@Sprinklr
sprinklr

Sprinklr is an enterprise-class social relationship platform encompassing paid media, sales, marketing, customer care, public relations and more to ensure a seamless management of the customer experience across the many touch points common to today’s buying cycles. From listening and social CRM to social asset management and comprehensive reporting, you can aid clients in managing critical customer relationships across the full spectrum of marketing and advertising channels to maximize visibility, identify opportunities and improve results.

Key Features:

  • Single platform comprised of a series of modules
  • Source, share, preview, target and deploy rich media
  • Central editorial calendar
  • Integrate with traditional CRM
  • Monitor markets, customers, competition, and crisis situations
  • Manage multimedia content and deployment across channels
  • Aggregated content metrics across channels
  • Manage, monitor, and govern thousands of distributed users and accounts
  • Support unlimited locations and agents
  • Track who is deploying what, where, when
  • Track and control outbound content and messaging
  • Quick user access and permissions management
  • Bulk actions; delegate repetitive tasks to automation
  • Historical and ad-hoc data to drive decisions
  • Unified, 360-degree view of prospects and customers

 

Cost: Contact for a quote

 

11. Sendible

@Sendible
sendible

Engage customers, measure results and monitor your clients’ brand across all social marketing channels from a single, integrated dashboard with Sendible. Sendible integrates email, SMS and social media for a true cross-channel approach that delivers consistent brand messaging and enables aggregated data analysis.

Key Features:

  • Update multiple social networks and blogs at once
  • Reach customers via email, SMS and social media
  • 360-degree brand monitoring
  • Message scheduling and autoresponders
  • Powerful tracking and analytics
  • Generate leads and drive traffic to clients’ websites
  • Manage accounts for multiple clients and contributors
  • White-label partner opportunities

 

Cost:

  • Solo: $9.99/month (up to 8 services)
  • Startup: $39.99/month (up to 40 services)
  • Business: $69.99/month (up to 80 services)
  • Corporate: $99.99/month (up to 120 services)
  • Premium: $499.99/month (unlimited services)

 

12. Pica9

@Pica9
pica9

Pica9 aims to bridge the gap between the cookie-cutter creative and messaging enterprises need to maintain consistency across multiple locations, while at the same time providing creative leeway to build those all-important customer relationships that require a more personal, individualized approach. Pica9’s local marketing automation systems provide the ultimate balance between flexibility and supported, proven systems, all with point-and-click ease to simplify customization and delivery. With Pica9, you put the power of advertising creative in the hands of local marketers, with built-in constraints that ensure brand consistency, to eliminate lengthy approval processes that can result in missed opportunities.

Key Features:

  • Brand Resource Library for Digital Asset Management (DAM)
  • Define user access to specific assets
  • Document templates
  • Auto-populate documents and presentations with approved assets
  • Re-size and fine-tune print collateral at a local level
  • Automated search engine marketing campaigns
  • Keyword library targeted to brand’s best prospects
  • Bid limits ensure ads drive clicks and profits
  • Landing-page creator; also build mobile landing pages
  • Tracking dashboards with segmentation options
  • Brand-approved social media messaging
  • Point-and-click custom merchandize ordering
  • Email marketing with individual reporting dashboards

 

Cost: Contact for a quote

 

13. ArgyleSocial

@argylesocial
argylesocial

Generate more prospects, qualify more leads and boost engagement with Argyle Social’s data-driven social media marketing platform. From discovering hidden opportunities and tracking brand mentions to lead scoring and data-driven, targeted marketing campaigns, Argyle Social is a comprehensive platform that integrates with your marketing automation system (Pardot, Marketo) for full-circle customer monitoring and engagement.

Key Features:

  • Merge social data with sales and marketing data
  • Synchronize customer actions across channels
  • Rules and notifications for automated monitoring
  • Automatically publish content
  • Social tagging for audience segmentation
  • Reactivate existing prospects through social media
  • Automatically notify sales teams of social actions
  • Create automated marketing campaigns to engage brand ambassadors
  • Funnel sales, support and marketing questions to the right team members
  • Custom publisher (“via YourBrand”) for better news feed visibility
  • Unified dashboard, inbox, social assignments and more
  • Automated posting, monitoring and reporting
  • Schedule posts, drip news stories, and publish from RSS to automate curation
  • End-to-end white labeling for agencies

 

Cost:

  • Marketer: Starts at $200/month (10,000 contacts)
  • Professional: Starts at $600/month (50,000 contacts)
  • Enterprise: Starts at $1,100/month (80,000 contacts)

 

14. Salesforce ExactTarget Marketing Cloud

@ExactTarget
exacttarget

Salesforce ExactTarget Marketing Cloud is a leading social media marketing suite combining three sophisticated tools encompassing listening (Radian6), publishing (Buddy Media) and advertising (Social.com) in a single, powerful platform. From staying on top of every single conversation happening about your clients’ brands, to seamless managing and scheduling posts combined with insights and analytics and building and optimizing social media advertising campaigns, Salesforce ExactTarget Marketing Cloud is an end-to-end solution for driving business results with social media.

Key Features:

  • Route messages to relevant departments and team members
  • Analyze trends and gain customer insights
  • Identify the content that connects
  • Workflow and automation tools
  • Respond in real-time to customers and prospects
  • Integrate social data with sales, CRM and other platforms
  • Optimize your publishing strategy with analytics
  • Utilize templates; repurpose content
  • Integrate social sharing buttons and extend into partner networks
  • Build, optimize and automate social advertising campaigns
  • Test and optimize creative
  • Measure and track advertising campaigns

 

Cost: Contact for a quote

 

15. Thismoment

@Thismoment
Thismoment

Thismoment allows users to find, mix and share content across multiple channels and devices to drive audience engagement. An end-to-end content marketing platform, you can effortlessly create powerful, engaging brand experiences by sourcing and curating content, mixing rich digital content and distributing it to audiences on any channel and any device.

Key Features:

  • Create playlists to generate a mobile feed of brand content
  • Engage your customers where they spend the most time
  • Incorporate hashtagged brand content into feeds
  • Integrates with nearly any enterprise DAM or ECM
  • Built-in analytics
  • One-click publishing of cards and brand feeds

 

Cost: Contact for a quote

 

16. Engage121

@Engage121
Engage121

Engage121, as its name suggests, is an engagement platform enabling brands to develop lasting relationships with social media audiences, while managing their reputations and fostering brand loyalty. By creating a seamless view of the customer, Engage121 provides a singular customer view to every enterprise representative, enabling every team member to respond in a consistent voice regardless of location, department, function, team or country.

Key Features:

  • Monitoring, engagement and advertising in one
  • Platform agnostic – enables conversations on native channels
  • Supports multiple-location social media management
  • Library of approved, brand-compliant content
  • Client content, curated content and promotional Facebook apps
  • Monitoring, reporting and performance analytics
  • Shared calendars for full visibility
  • Intuitive dashboards
  • Publish national or localized messages
  • Manage advertising budgets for Facebook
  • Publish corporate or localized ads with single-click convenience

 

Cost: Contact for a quote

 

17. Expion

@Expion
expion

Effective social media management is a multi-faceted approach including management, measurement, optimization and distribution. Expion provides a single platform for effectively planning, coordinating, implementing and analyzing every facet of a comprehensive social media management campaign. Expion Agency takes it a step further with an agency-focused platform enabling agencies to effectively manage social media campaigns for multiple clients with built-in collaboration capabilities to streamline agency-client communication.

Key Features:

  • Standardized platform with community management
  • Client-agency collaborative content workflow
  • Target, schedule and track effectiveness
  • Customized dashboards measure 20+ metrics
  • Real-time brand tracking
  • Track any brand from a single dashboard
  • Detailed social analytics for clients and competitors
  • Maintain a record of all content for re-purposing
  • Defined roles and workflow
  • Access and monitor customer relationships of clients’ competitors
  • Scheduling, real-time alerts and pre-packaged content

 

Cost: Contact for a quote

 

18. Gloto

@GlotoCorp
gloto

Launching engaging experiences for paid, owned and earned media is simplified, streamlined and amplified with Gloto’s turn-key solutions. A suite of tools for designing ads for web, mobile, social and television, along with a sophisticated platform to launch and manage customizable mobile/social experiences, Gloto is a powerful tool for maximizing client results for cross-channel advertising initiatives.

Key Features:

  • Self-service SaaS platform
  • Quickly build ads to run on multi-platform desktop, smartphones, and tablets
  • Quickly change campaigns mid-cycle to optimize performance
  • Create a multitude of ads within minutes for any platform
  • Build innovative, interactive social experiences
  • Real-time integration of dynamic brand and UGC content
  • Manage, distribute and analyze mobile/social experiences
  • Create event-specific mobile apps and websites
  • User-generated content sweepstakes and contests
  • Interactive photo/video mosaics and photo/video contests
  • Casual games, trivia, and puzzles
  • Location-aware experiences

 

Cost: Contact for a quote

 

19. inStream Marketing

@inStreamGlobal
inStream

Establish and leverage profitable relationships with consumers and prospects using real-time, targeted marketing delivery programs and technology from inStream. Using inStream’s omnichannel marketing approach, you can enable clients to deliver a consistent, integrated experience across multiple marketing and advertising platforms with an innovative approach to cross-channel advertising integration.

Key Features:

  • Print real-time, targeted advertisements on in-store receipts
  • Provide customers with choice of print or e-receipts
  • Timely alerts, mobile offers and other SMS advertising
  • Build your custom-branded microsites for QR codes or SMS messages
  • Retailer network of 35,000+ locations nationwide
  • Product group promotions, cross-category volume or affinity targeting
  • Promote social media marketing promotions with custom URLs
  • Enhance CRM with polls and surveys
  • Quickly and securely build an opt-in database
  • Manages all customer notification emails for custom surveys, etc.
  • Drive consumers to custom landing page, social media pages or website or custom URL
  • Partner with inStream network to advertise POS opportunities

 

Cost: Contact for a quote

 

20. Kenshoo

@Kenshoo
Kenshoo

Managing, automating and optimizing search marketing campaigns at scale is simplified and streamlined with Kenshoo. With predictive media optimization technology delivered in a suite of tools targeted to agencies and developers, Kenshoo has campaigns running in more than 190 countries and through all of the top 10 global ad agency networks. Kenshoo offers solutions for search, social and local advertising and marketing, in addition to a sophisticated optimization platform and an advanced predictive media engine.

Key Features:

  • Deep systems integration illuminates path-to-purchase
  • 100+ completed third-party integrations
  • Constantly recalibrating, proprietary algorithms
  • Automates workflows for efficiency
  • Cross-channel desktop editor for bulk edits
  • Point-and-click editing
  • Actionable alerts
  • Dynamically sync promotions and merchandising
  • Create, track, optimize and report on Product Listing Ads
  • Visual dashboards and scheduled reporting
  • Budget management and bidding solutions
  • Optimize and predict with sophisticated tools

 

Cost: Contact for a quote

 

21. MediaOcean

@TeamMediaOcean
Mediaocean

MediaOcean offers a suite of tools targeted to different facets of advertising, including Spectra, MediaOcean’s all-in-one platform for managing media across all channels, and Prisma, for managing digital campaigns across multiple channels, addressing the multi-channel demands faced by not only agencies, but brands. MediaOcean supports brands across the full media lifecycle for all linear media, including buyer and seller interaction, reconciliation and optimization and every touch point from point A to point Z.

Key Features:

  • Revisions and optimization
  • Accounting and reporting
  • Posting and publishing
  • Manage business data and control spend
  • Sync media management to bill/pay and reporting
  • Provides a full view of agency-wide activity
  • Access media suppliers, data providers, ad servers, and third-party platforms
  • Integrates with third-party ad servers
  • Manage RFPs, proposals, order revisions, in-flight optimizations, and insertion orders

 

Cost: Contact for a quote

 

22. gShift

@gShiftLabs
gshift

A monitoring and reporting platform for both brands and agencies, gShift incorporates all your clients’ SEO metrics in one place, with branded dashboards and reports and all the tools you need to optimize your clients’ entire web presence from a single dashboard.

Key Features:

  • Global and local SEO data
  • Integrated with Google Analytics
  • Social signals
  • Page-level ranking data
  • Online and email marketing
  • Social media management

 

Cost:

  • Small Business: $99/month (1 website, 100 keyword rankings)
  • Pro: $299/month (unlimited websites, 1,500 keyword rankings)
  • Agency: $499/month (unlimited websites, 3,000 keyword rankings)
  • Agency Pro: $1,299/month (unlimited websites, 10,000 keyword rankings)
  • Enterprise: $2,400/month (unlimited websites, 20,000 keyword rankings)

 

23. Centro

@Centro
Centro

Centro is a smart media management software platform to help advertisers streamline and scale digital campaigns through a single, unified platform. Centro enables you to view and manage 100 percent of your inventory using a single interface. Multiple solutions include Media Manager, Sitescout RTB, Brand Exchange and Sitescout Ad Server.

Key Features:

  • Insights into historical pricing, channel and publisher effectiveness
  • Streamline and scale campaigns across inventory class, publisher or channel
  • Research, plan, launch and manage from a single dashboard
  • Share, create and collaborate
  • Real-Time Bidding (RTB) technology
  • Behavioral and demographic data
  • Multiple targeting metrics
  • Granular reporting
  • Built-in ad serving
  • AdPlanner, AdBuilder and AdVault
  • Streamline media buying
  • Conversion tracking, landing page tracking, day parting and other tools

 

Cost: Contact for a quote

 

24. AdGate

@Dubsat
AdGate

Automate your production workflow with AdGate, a product of Dubsat, which streamlines the management and delivery of advertising across television, print, radio and digital channels. With AdGate, you can automate everything from the entry of media schedules to delivering to more than 20,000 publishers, printers and more for a fully-automated, yet intelligent and optimized, advertising campaign spanning multiple media channels.

Key Features:

  • Automated entry of media schedules and material instructions
  • Ingests media schedules direct from buyers
  • Apply custom automation rules
  • Check ingested schedules against database of publisher specifications
  • Automatic notifications for discrepancies
  • Group jobs using customized automation rules
  • Create and assign job tickets
  • Create, print and send WIP and material instructions
  • Streamlined uploading, preflighting and color management
  • Deliver by email or FTP; instant delivery notifications
  • Aggregates data from multiple sources
  • Generate custom reports
  • Push data to other systems

 

Cost: Contact for a quote

 

25. Sevenminds

@mysevenminds
sevenminds

A SaaS solution to capture data through mobile devices or PCs, Sevenminds enables the automated data capture of multiple data sources from multiple locations. Real-time performance indicators are used to map results in high-quality graphs to provide intuitive, easy-to-understand data analysis and drive decision-making. Capture and consolidate data from promotional activities, product launches, tradeshows, sampling activities and other actions both inside and outside of the point-of-sale for real-time brand strategy monitoring.

Key Features:

  • Daily activity reports delivered via mobile
  • Event staff are empowered to control budgets and inventory
  • Follow-up in real-time with brand activation activities
  • Online indicators and reports
  • Surveys and contact management
  • Automate clients’ marketing teams
  • Real-time field data capture
  • Real-time POS info
  • Business Intelligence delivered via automated reports and historical data

 

Cost:

  • Standard: $25/user/month (up to 8 users/account)
  • Professional: $40/user/month (unlimited users/account)
  • Monthly storage and database fees may apply

 

26. Edge1

@Edge1Software
Edge1

Outdoor advertising still holds a place in many enterprise advertising campaigns, and Edge1 addresses the needs of this specialized advertising segment with a software solution designed for outdoor media owners and agencies. From plans, sales and bookings to operations, account management and monitoring, Edge1 provides full-circle management for outdoor advertising initiatives.

Key Features:

  • Collaborate on client briefs
  • Web-based solution
  • Bookings: Blockings, FOC, Rotational
  • Landlord management
  • Invoicing, targets
  • Monitoring, internal and external mailings
  • Comprehensive analytics reports
  • Integrates with Microsoft Office and email platforms
  • Generate comprehensive plans in minutes
  • Dynamic Media Asset performance
  • Purchase order management
  • Lead management

 

Cost: Contact for a quote

 

27. TubeMogul

@TubeMogul
TubeMogul

TubeMogul is the “leading advertising software company for digital branding,” offering a single, integrated video advertising solution that puts brands and agencies in control. From planning to execution to measurement, TubeMogul enables you to take your clients’ video advertising efforts to the next level.

Key Features:

  • Intuitive media buying platform
  • Buy video ad inventory on a global scale
  • More than 10 targeting parameters
  • Inventory access across all video formats
  • Choose format, device, targeting and budget
  • Upload video and launch in minutes
  • Audience analytics
  • Integrated, survey-based measurement tool (BrandSights)
  • Second-by-second video tracking

 

Cost: Contact for a quote

 

28. BCC AdSystems

@BCCAdSystems
BCC

BCC AdSystems develops innovative software solutions used by agencies both small and large spanning all corners of the industry. BCC’s solutions are designed for advertising, media and marketing services agencies, helping you manage data across the entire process from pitch to production, a streamlined Media Desktop that simplifies the buying and selling of media, and a full suite of other targeted tools.

Key Features:

  • Data Miner for comprehensive analytics
  • Media Desktop streamlines media buying and planning
  • Enterprise platform provides job and financial control across agencies
  • Single database supports multiple companies, divisions
  • Estimates, purchase orders, production, reporting
  • Supplier, talent and invoice approvals
  • Accounts payable and receivable
  • Timesheet Desktop – integrated timesheet module
  • Workflow management platform – integrated into Enterprise solution
  • Variety of management reports

 

Cost: Contact for a quote

 

29. CAKE

@cakemark
CAKE

If you have clients who manage hundreds to thousands of affiliates, CAKE provides a simple, centralized management tool using a card-based organization system with all the pertinent data displayed on an easy-to-locate and easy-to-update card. There are also white-label options, so you can customize CAKE dashboards with your own or clients’ logos and brand identity.

Key Features:

  • Geo-target campaigns
  • Traffic source targeting
  • Maintain control over clicks or conversions per offering
  • CPA, CPC, or Revenue Share pricing options
  • Supports iframe, Javascript and postback
  • Customizable interface with statistics, creative and reports
  • Tagging for easy grouping and reporting
  • Full audit trail and history
  • Mobile tracking and targeting

 

Cost:

  • cupCAKE: $399/month (100,000 events)
  • CAKE: Contact for a quote (unlimited)

 

30. ADAM Software

@ADAMSoftware
ADAM

From creating content to delivering it at the precise moment to drive engagement, and monitoring those activities to further refine and target marketing initiatives, ADAM Software is a comprehensive digital marketing and advertising solution. ADAM Software provides automation and optimization of marketing/media creation, management and distribution.

Key Features:

  • Digital Asset Management
  • Deliver consistent structured content through multiple touch-points
  • Single, centralized repository synced in real-time from ERP, PLM, DAM, CRM, or other systems
  • Intuitive organization with functional search
  • Control rights and distribution
  • Manage, localize and plan multichannel video distribution
  • Flexible metadata, taxonomy and classifications
  • Full asset versioning for rollbacks and comparisons
  • Instantly repurpose assets for various uses or targets

 

Cost: Contact for a quote

 

31. Vjoon

@Vjoon
vjoon

Vjoon provides a comprehensive publishing solution to meet the needs of the multi-channel advertiser that must adapt to traditional print and digital mediums to satisfy all audiences. Based on Adobe Creative Suite and Unified Publishing Process, Vjoon offers highly automated workflows and impressive usability in a solution powerful enough for the enterprise, but functional enough for the small business.

Key Features:

  • Create multi-channel stories for any client
  • Publish for print, web, tablet, mobile, e-reader, social network or syndication
  • Writing, designing and editing can occur simultaneously
  • Built-in automation for complex processes
  • High-performance full-text search and special filters
  • Customize workflows
  • Single layout produces all variants
  • Layout modifications for tablet and mobile

 

Cost: Contact for a quote

 

32. Workhorse Software

@MediatoolsHelp
workhorse

A family of media tools to streamline the many processes involved in planning, creating and buying media, Workhorse Software offers a seamless media planning and buying solution for both advertisers and agencies. It’s comprehensive and powerful enough to handle the complex needs of top global advertisers.

Key Features:

  • Create and communicate media plans
  • Version control
  • Create plan templates and other standardized options
  • Easy access to plan elements in database
  • Instant planning data
  • Analyze complex information
  • Planned vs. authorized data or historical vs. current plans
  • Configurable email alerts
  • Populate cost data; share with planners selectively
  • Detailed revision history
  • Easy, customizable approval process

 

Cost: Contact for a quote

 

33. Mediatool

@mediatool
Mediatool

A professional media planning software for advertisers and agencies, Mediatool was created by marketers, for marketers, offering a unique perspective into the workflow demands and functionality needs of the multi-faceted media planning process.

Key Features:

  • Synchronize internal and external efforts
  • Real-time media planning
  • Access and share campaigns, projects, budgets
  • View all campaigns in a single dashboard
  • Spend by media, campaign, product or year
  • Collaboration and file sharing
  • Briefing, planning, approval, purchase, delivery, follow-up and results
  • Email and in-tool notifications
  • Track campaign status and approvals

 

Cost: Contact for a quote

 

34. Arbitron SmartPlus

arbitron

What better source of effective media planning and buying software than a legacy source of data for the advertising industry? Arbitron’s SmartPlus is a robust media buying and planning tool with powerful analytics and reporting features along with comprehensive pre- and post-buy reports ready for export and sharing.

Key Features:

  • Create a buy in 6 steps
  • Export to Excel for customization
  • Links to Advantage, Workamajig, QuickBooks and other accounting platforms
  • Create custom day parts, geographies and demos
  • Evaluate multi-media Reach/Frequency through integration with IMS MediaMix
  • Import Scarborough data
  • Import avails using Proposal XML specification
  • Compare and schedule broadcast and cable
  • Access data from Arbitron and Nielsen

 

Cost: Contact for a quote

 

35. NextMark

@nextmark
nextmark

NextMark provides the intelligence you need to deliver successful media campaigns, through a collection of tools that put all the data you need at your fingertips and automated solutions to streamline processes delivered in an intuitive interface.

Key Features:

  • Multi-channel media finder
  • Advanced search
  • Standardized media kits
  • High-definition data cards
  • Competitive usage data
  • Collaborative filtering technology
  • Create and save unlimited media plans
  • Generate impressive multi-channel media proposals
  • Integrates with media operations systems

 

Cost:

  • Pricing based per minute or user
  • 1 user: $495/month
  • 3 users: $825/month
  • 10 users: $1,898/month
  • 20 users: $3,167/month

 

36. Bionic Media Planner

@BionicAds
bionic

Bionic Media Planner is designed to make media planning easy for the modern media planner, through workflow automation and a host of tools for better targeting, better insights and better overall performance. Manage the entire media planning and buying process from a single dashboard, whether you’re managing a single campaign or multiple campaigns for multiple clients.

Key Features:

  • Access expert site and program information/media kits
  • Create private marketplace of preferred vendors
  • Send RFPs and receive proposals online
  • Send electronic insertion orders
  • Automatically traffic placements on ad servers
  • Track pacing and results automatically

 

Cost:

  • Contact for a quote
  • FREE after initial setup/customization fee

 

37. MediaLink Software

@medlinksoftware
medialink

An intuitive, comprehensive system for tracking all forms of media and comparing results via cross-media reports, MediaLink Software provides agencies with the right tools to empower their clients to succeed in the highly competitive digital advertising world.

Key Features:

  • Multi-media reports for side-by-side assessment
  • Create your own markets with U.S. Census data
  • Set day part goals
  • Built-in client and vendor databases
  • Built-in memorization tools
  • Create program ratings and share for chosen demographics
  • Reach and frequency estimates

 

Cost:

  • $3,500 first-year cost – limited-time special
  • Annual license fee increase of $250/year
  • Cap at $4,000
  • Regular pricing starts at $6,500 first-year
  • Additional fees may apply
  • Annual license fees increase by 10 percent or less following cap

 

38. Strata

@gotostrata
strata

Delivering custom software solutions for media professionals since 1984, Strata sets the standard in the media industry. From buying and selling media to financial management, project management, data and analytics, and custom solutions, Strata creates powerful software applications that provide the tools you need to succeed.

Key Features:

  • Automated communications tools
  • Comprehensive Spot system
  • Analyze ratings data in multiple ways
  • Dozens of research tools
  • Instantly build profiles and multi-layered categories
  • Streamline workflows
  • Client approvals, buy completion and billing
  • Automated invoice matching for all media
  • Integrates with Microsoft Dynamics
  • Brand Allocation engine enables multi-product buys
  • Easy scheduling dashboards
  • Manage broadcast, digital, cable, radio, internet and more

 

Cost: Contact for a quote

 

39. ComScore Media Planner

@comScore
comscore

ComScore’s Media Planner turns information gleaned from data analytics to actionable insights to drive decision-making for digital marketers. Media Planner allows you to eliminate spreadsheets and bring the full planning process into a single, user-friendly interface with one-click optimization and a slew of tools to boost performance. ComScore offers a full suite of tools for audience analytics, advertising analytics and enterprise analytics.

Key Features:

  • Quickly build the best possible plans
  • Assess impact with predictive analytics
  • End-to-end workflow solution
  • Send RFPs, merge proposals, analyze packages
  • Eliminate the need for 50+ spreadsheets
  • Build consideration sets on demographics, lifestyle and behavior targets
  • Optimize for final budget, desired exposure or other metrics

 

Cost: Contact for a quote

 

40. SendUs

@SendUsMedia
sendus

A “game changing video submission and management platform,” SendUs enables you to turbocharge your clients’ ad campaigns by integrating authentic customer videos. Expand your agency’s services by offering comprehensive UGC video messaging, and encourage audiences to create videos through multi-channel promotion.

Key Features:

  • Acquire and manage videos from audiences
  • Evolve brand through ongoing interaction and input
  • Request and receive videos
  • Review, manage and download videos
  • Share on Facebook, YouTube, website or traditional media

 

Cost: Contact for a quote

 

41. Bizo

@Bizo
Bizo

Bizo multi-channel nurturing is the first solution that enables B2B marketers to create and manage sophisticated nurture programs using display and social ads. Using Bizo, you can nurture your prospects outside of the constraints of the inbox with targeted display and social advertising initiatives to convert anonymous web visitors and intelligently engage known prospects.

Key Features:

  • Systematically engage anonymous and known prospects
  • Engage audiences across premium business websites, Facebook and ad exchanges
  • Target based on demographics and on-site behaviors
  • Nurture only highly-desirable prospects
  • Automated bidding and budget allocation
  • Full-funnel reporting out-of-the-box
  • Track performance and other metrics

 

Cost: Contact for a quote

 

42. Webtrends

@Webtrends
webtrends

Creating fantastic, engaging digital experiences for customers has never been so easy until Webtrends introduced its suite of digital engagement tools for writers, marketers, e-commerce vendors, travel-related businesses and more. By targeting the right content to the right user on the right channel, you can amplify the results of your clients’ content efforts.

Key Features:

  • Author-centric reporting
  • Monitor trends
  • Identify relevant content
  • React to customers in real-time
  • Immediately distribute content
  • Re-engage abandoned customers
  • Empower ad teams with on-site behavior visibility
  • Support real-time bidding networks with historical data

 

Cost: Contact for a quote

 

43. Outbrain

@Outbrain
Outbrain

Attract the attention of more targeted prospects with Outbrain’s advertising platform. Outbrain’s content discovery platform puts your content in front of already-engaged prospects within the context of a partner website that they already know and trust. Outbrain is “the only content discovery platform dedicated exclusively to the distribution of high-quality content.”

Key Features:

  • Simple, pay-per-click pricing model
  • Set a daily budget and cost-per-click
  • Gain actionable insights
  • Matches the right content with engaged audiences
  • Your links appear as recommendations on trusted websites

 

Cost: You set your daily budget and CPC

 

44. Rallyverse

@Rallyverse
Rallyverse

Rallyverse helps you create, optimize and manage results-driven social media campaigns with a central, streamlined content calendar to manage campaigns spanning multiple channels. With Rallyverse, you can create, curate and share content all from the same interface, complete with scheduling and analysis tools.

Key Features:

  • Patented content recommendation algorithm
  • Full suite of publishing and scheduling tools
  • Role-based permissions
  • Deliver ready-to-schedule updates to teams for broadened reach
  • Connect to your owned assets to pull relevant content
  • Select keywords
  • Expert-curated categories
  • Pull trending social data by connecting your networks
  • Publish text, images and video content
  • Automated publishing tool publishes at optimal times for engagement
  • Package brand-approved content for sales and other teams
  • Day part analysis
  • Full API for 3rd-party integrations

 

Cost: Contact for a quote

 

45. Influitive

@influitive
influitive

Mobilize your brand advocates to boost engagement and drive referral leads with Influitive’s Advocate Hub. This platform enables you to tap into audience enthusiasm and capitalize on the momentum to turbocharge sales and marketing efforts.

Key Features:

  • Create B2B referral programs
  • Inspire your best customers to share content
  • Integrate advocate marketing with Salesforce
  • Intuitive reports and visual dashboards
  • Offer advocates dozens of ways to promote products and services
  • AdvocateAnywhere captures advocates at their moment of success
  • Engage customers across multiple digital channels

 

Cost: Contact for a quote

 

46. HubSpot

@HubSpot
hubspot

HubSpot is a powerful inbound marketing platform for both brands and agencies. From creating, to nurturing, promoting and measuring, HubSpot enables the design and management of comprehensive, cross-channel digital marketing initiatives that drive traffic, convert leads and generate business.

Key Features:

  • Set high-level campaign goals
  • Manage campaigns from a single interface
  • Integrated analytics
  • Organize, execute and measure campaigns
  • Monitor contributions by channel
  • Make mid-campaign adjustments based on individual channel analytics
  • Visibility into top-of-funnel performance
  • Reporting on landing pages and CTAs
  • Manage blogging, SEO, social media, marketing automation and more

 

Cost:

  • Basic: $200/month (100 contacts)
  • Pro: $800/month (1,000 contacts)
  • Enterprise: $2,400/month (10,000 contacts)

 

47. Perfect Audience

@PerfectAudience
perfectaudience

Perfect Audience is a re-targeting platform that enables you to re-engage lost prospects across multiple channels such as Facebook, Twitter and the web at large. Don’t let prospects slip through your fingers; complete the sales cycle by reaching previously-engaged, targeted audience members with key messaging that reaches prospects at just the right time and in the right context to drive more conversions.

Key Features:

  • Dynamic retargeting through personalized product ads
  • Web retargeting on premium publisher sites
  • Facebook retargeting
  • Twitter retargeting on the web and mobile
  • Easy-to-use, self-service dashboards
  • Track campaigns from cookie to conversion
  • Tap into your own first-party audience data
  • Import products and build dynamic product ads
  • Launch personalized campaigns
  • Target shoppers based on time of day, pages visited, geography and other metrics
  • Uncover new marketing channels
  • World-class, real-time bidding platform

 

Cost: Varies based on bidding rates and platform

 

48. Wishpond

@Wishpond
wishpond

Create effective landing pages, run promotions and contests, ad campaigns and email marketing campaigns with Wishpond’s powerful suite of tools for running epic marketing campaigns. From building mobile-friendly landing pages to managing contests on Facebook, Twitter and other social networks, Wishpond enables you to create engaging brand experiences for your clients.

Key Features:

  • Run sweepstakes, photo and web contests
  • Manage all your ad campaigns in a single dashboard
  • Google AdWords, Facebook Ads, email-targeted ads
  • Email marketing automation campaigns
  • Collect and organize email leads
  • 10 different contest apps in one suite
  • Let Wishpond choose targeting options
  • Track conversions on fully-integrated landing pages
  • Target email subscribers with Facebook ads
  • Easily identify top performing ads
  • Retarget visitors
  • Simplified budgeting

 

Cost:

  • Basic: $19/month
  • Plus: $37/month (+ like-to-see fan-gating)
  • Pro: $49/month (+ leads database, email marketing automation)
  • White Label: $97/month (+ remove Wishpond branding)

 

49. AdRoll

@AdRoll
adroll

A global leader in retargeting campaigns serving more than 150,000 clients worldwide, AdRoll enables you to retarget site visitors with ads on Facebook, Twitter, mobile and the web. Reach your potential customers at the right time with targeted ads delivered on the channels where they’re spending their time.

Key Features:

  • Facebook, Twitter, mobile or web retargeting
  • No minimum spend; no contracts
  • Advanced customer segmentation
  • Robust analytics
  • Intuitive reporting and management dashboard
  • LiquidAds re-engage with targeted products and interests
  • More than 300 types of intent signals
  • Advanced conversion tracking rules

 

Cost:

  • Two-week free trial
  • Full control over your budget
  • No minimum spend requirements

 

50. PropelAd

@PropelAd
PropelAd

A tool to boost e-commerce store growth, PropelAd offers simple and effective solutions for advertising stores on Facebook. PropelAd’s proprietary technology identifies Facebook users most similar to your existing customers and most likely to make a purchase. You can also use PropelAd to retarget customers who abandon shopping carts with personalized, compelling messaging to recover lost sales.

Key Features:

  • Easy, one-click install
  • Connect with your store
  • Automated ad creation
  • Intelligent retargeting of interested users
  • Insightful, actionable reports

 

Cost:

  • Pricing relative to spend
  • No minimum spend or contracts

 

51. ShortStack

@ShortStackLab
shortstack

Wow your clients with the ability to develop and deploy engaging apps rapidly and on a budget. A single ShortStack subscription will allow you to manage apps for many different client accounts, providing a central management console for keeping track of performance, campaigns and other pertinent data. It’s also fully white-labeled for easy re-sale to your clients.

Key Features:

  • Choose from tons of Facebook promotions
  • Entry storage and data collection
  • Reduce entry and voting fraud
  • Customizable dashboard
  • Custom- and quick-publish options
  • Preview what fans will see
  • Connect with YouTube, MailChimp and a variety of other services
  • Professional templates
  • Custom themes and styling
  • Post-to-timeline prompts and other sharing-boosters
  • Polls and like buttons
  • Sign-up forms
  • Downloadable content

Cost:

  • Short Stack: $25/month (up to 25,000 likes)
  • Full Stack: $63/month (up to 100,000 likes)
  • Enterprise: Contact for a quote

52. AdHawk

@adhawk
Screen Shot 2016-05-06 at 11.55.11 AM

AdHawk is the easiest way to manage your digital advertising across channels like Google AdWords and Facebook Ads. AdHawk eliminates the confusion associated with cross-channel advertising by aggregating all of your data onto one beautiful dashboard that updates in real time.

Key Features:

  • Advertising analytics
  • Trend identification
  • Campaign optimization

Cost: Contact for a quote.

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