8 Tips For A Winning Content Curation Strategy
Your content marketing plan should contain a well thought-out strategy for the curation of content. Not to be confused with content marketing, content curation is the process of discovering, collecting, organizing, and presenting of digital content which already exists. Content curation examples may take various forms including “best of” emails, newsletters, weekly roundups, or any other method you can think of to present content from both external and internal sources.
Curating these lists, however, is not as simple as compiling a few links and pushing it out to your readers. To get the most out of your content curation, you will need to start with an effective strategy that will drive results. That being said, here are eight tips we recommend for generating effective content curation.
#1 Include Your Own Content
When you begin to compile your list of content, don’t forget to include some of your own materials. Publishing your content alongside other industry leaders will help boost your credibility and reputation as a thought leader. Not to mention, if your content curation goes viral, you can attract a lot more attention for your own company by including suitable materials from your own content library. So take a moment to sift through some of the content marketing pieces you’ve published, as now is an excellent time to recycle those that may be relevant to your content curation piece.
#2 Aim to Inform, Educate, or Entertain
Refrain from sharing content for the sake of sharing. Every piece of content should have a purpose to either inform, educate, or entertain your audience. There are many businesses out there who are already curating content that your audience reads. If you consistently produce top-notch information then your audience will begin to trust you. Differentiate yourself with a content curation strategy that requires you to truly delve into the content and provide your readers with the very best.
Bonus Tip – This includes retweeting and re-sharing posts from other fellow bloggers and curators. Sharing the content of others is a great way to build relationships, but you should always click through and read what you are about to re-share with your audience.
#3 Incorporate Feedback and Comments
As a marketer, you should understand the importance of being a good listener. A part of listening is reviewing your feedback, whether it comes from comments, posts, emails, or some other source. Listening to readers will provide you with insights into your audience’s sentiments and concerns. Use this intel to help you structure future content in a way that allows you to addresses your readers’ comments and concerns as well as provide new information.
#4 Apply Appropriate Measurements: Track Clicks and Conversions
Like any other strategy in the realm of content marketing, the success and effectiveness of your content curation strategy needs a form of measurement. One effective way to do so is to track which links your readers are viewing the most. Another option would be to track the people who engaged with your curated content who then converted to the pipeline or closed deals. Doing this will provide you with a better idea as to what your readers are most interested in as well as what resonates the most with them.
Bonus Tip – You can easily track clicks by using Google URL builder to create custom URLs that link to the content you’re sharing. Once your content curation is published, hop on Google Analytics to view how many clicks each piece has received.
#5 Use Different Content Types on Multiple Platforms
As your audience grows, so too do the backgrounds, industries, and professions of your audience. As such, you don’t want to confine yourself to just blog posts in your curation efforts. Think about including other types of content like infographics, webinars, podcasts, e-books, guides, case studies, and even images. You want to appeal to more than one personality. Variety, after all, is the spice of life and your audience will appreciate the variation.
But don’t stop there. Go one step further and take your content to your audience. Most content consumers today are getting their information on the platforms of their choosing. Your content should be there waiting for them, whether it’s a quick burst on Tumblr, a few images on Pinterest, a video on YouTube, or a community conversation on Facebook.
#6 Leverage Content Curation Tools
Content curation can quickly turn into a time drain unless you equip yourself with the right tools. Luckily there are a variety of excellent tools available to help streamline the process. BuzzSumo can get you up and running by pointing you towards content with high levels of social sharing. Feedly is a powerful organizational tool that you can leverage to sort through all content from one place. Social Inbox, Buffer, and GaggleAMP are a few tools that make it easy for teammates to recommend content, so you aren’t stuck doing all the work by yourself.
#7 Make Your Own Voice Heard
As you create your list of curated content, think about how you can make your own voice heard. When you introduce each item on your list, try to explain to your audience why you thought it was valuable. You should look to communicate how each post relates to your company’s own position on such matters. If you are able to do so effectively, you will succeed in demonstrating your own expertise on the matter.
#8 Develop a List of Reliable, Consistent Sources
An important part of your content curation strategy should be producing content efficiently. Therefore, it is important you don’t end up wasting too much time scrolling through all the noise of the internet. One way to save time is to pull your curated content from a list of sources you know that publish high-quality content. As you continue curating lists of content, you should choose a few newsletters to subscribe to and bookmark your favorite blogs and content aggregation sites that you know you can rely on to produce great content.
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