The 55 Best Tools to Measure Return on Marketing Investment (ROI)
Keeping track of your marketing campaign measurements, including budgets, click through rates, etc. is crucial to understanding and monitoring your marketing return on investment (ROI). Depending on what type of program you are running, you might even want a specific tool.
While some customer relationship management (CRM) tools offer an all-in-one solution for both sales and marketing teams, there are also tools that are specific to social media campaigns or even email marketing programs.
There are many great email production and management systems out there that allow you to see which campaigns are most effective and who you should be following up with in order to maximize your return from those campaigns. Most offer real-time analytics to help you make impactful decisions right away.
In no particular order, here are the top 55 tools, calculators, resources for measuring marketing ROI/return on investment.
Hubspot not only offers the world’s top marketing platform, but they also provide award-winning sales and marketing resources for professionals. All the tools you need for your inbound marketing needs are in one easy-to-use spot and their customer support is second to none.
Constant Contact offers an all-in-one toolkit to help monitor all your marketing efforts in one spot. Their system allows marketing professionals to send and track beautiful email marketing campaigns with an upgraded version to tackle events, surveys, promotions, and reach your clients on Facebook. Get started today with a free trial.
This all-in-one CRM solution can help automate your sales and marketing management. The tool was specifically designed for small businesses, and currently has more than 24,000 customers. With features like automatic follow-up, lead scoring and an available e-commerce option, it has everything you need to measure and track your marketing ROI.
Probably one of the best-known and most-used CRM tools, Salesforce is an excellent tool to help manage your sales and marketing activities thanks to its many integrated features. It’s compatible with iOS and Android devices and boasts an easy-to-use interface that can have you up in running in minutes. With a rich, responsive, customizable analytics platform and reliable cloud-based storage, your business is in good hands.
iContact is an excellent tool for building, sending and monitoring your email marketing campaigns. Their award-winning tools include everything you need to be successful with tracking and measuring your marketing ROI. Maintain strong client relationships with detailed data on email impact, email to social impact and contact-level tracking.
One of the best-known and most widely-used Twitter applications, TweetDeck offers detailed real-time analytics about your social media profiles. It monitors your brands lists, searches and activity all in one easy-to-use interface. Filter and search features make it easy to find the exact data you’re looking for – and best of all, it’s free!
Another tool for managing and tracking your social media accounts, HootSuite lets you get serious about your social efforts. With desktop, mobile and plugin versions, you can measure your marketing ROI in real-time from anywhere in the world. You can easily connect and manage more than 35 popular social networks, giving you the ultimate reach. Get started with a free 30-day trial.
Google Alerts is a great tool for keeping track of what sites around the web are saying about you and your brand or product. You can create multiple alerts to monitor anything you want on one of the millions of sites and pages that Google indexes every day, which can help you monitor any marketing campaigns you currently have running.
Another popular tool for measuring online performance, Google Analytics is a powerful tool that lets you monitor ROI both via desktop and mobile – so you can take your data with you anywhere in the world. Thanks to their tag management system, you can quickly and easily update your site’s tags and mobile apps for free at any time.
Keep track of your team’s marketing efforts with FreeCRM. You’ll be able to see every stage of every deal from lead to close. Marketing automation and contact management ensure you have all you need to boost your business, each and every time. It offers unlimited cloud-based storage and is free for up to 100 users. Thanks to an easy-to-use task management and delegation system and completely automated call scripting and scheduling, you’ll be able to track and adjust your ROI efforts in no time at all.
SalesStorm is a software tool that visually informs sales and marketing teams of the state of key business areas and can be used to manage your marketing ROI by tracking your prospects and alerting you to those that need attention. Easily access forecast and marketing data and attach documentation where you need it to keep your team in the loop.
Zoho’s CRM software offers a complete solution for small businesses and is currently the choice of more than 50,000 companies all over the globe. With an integrated sales and marketing tracker and automated lead generation and tracking, you’ll be able to monitor the health of your business at a glance. Plus, it’s free for up to 3 users.
Directly built-in to the Facebook tool, their Insights platform offers a detailed breakdown of your page’s insights once you reach 30 or more followers. You can quickly and easily see how people discover and interact with your posts thanks to anonymized demographic data that lets you analyze trends and tailor your message to help maximize your marketing ROI.
SumAll connects and displays all your social media and ecommerce data in one easy-to-read and interactive chart. It allows you to measure and monitor more than 30 popular services including Twitter, Facebook and Instagram all in one spot. An excellent option for small- and medium-sized businesses who want to monitor all their platforms in one place with access to daily email reports so you’re always in the loop. And it’s completely free!
IceRocket is a cool web-based tool that lets you search the web for the latest content in blogs, Twitter, and Facebook, so you can easily monitor and track any marketing campaign your company or brand may be running. Results are displayed on a single page for easy monitoring. With over 200 million blogs in their database, you can see who’s linking to you at any time.
Klout helps marketers and other digital media professionals monitor their online influence with popular social media tools including Facebook and Twitter. Keep track of how your marketing campaigns are performing and bring your brand to major influencers. Your Klout score measures your level of influence, with a higher number being greater influence – perfect for measuring your marketing ROI.
Measure and keep track of your brands impact across 36 different social media sites with How Sociable. Use that data to find out which tool is the best fit for your brand to help better maximize your marketing ROI.
This high-tech site scans the Internet for any keywords or phrases you tell it to and reports back with any coverage. This can help you keep track of how any marketing campaigns are performing to help you maximize your marketing ROI. You can also use it to browse news coverage of popular topics including entertainment, politics, shopping, sports and more.
Maximizer CRM is a secure, intelligent tool for optimizing and maximizing your marketing ROI. With automated campaign management and targeted leads, no opportunity is left untapped. Thanks to detailed analytics, you can quickly and easily see which tactics are successful and adjust as necessary.
This industry-leading CRM tool is available at an affordable price-point, making it a favorite among sales and marketing teams. Real-time collaboration ensures everyone is always up to date and automated features make tracking your campaigns a breeze.
Sage CRM is an excellent tool for small- and medium-sized businesses to manage their sales and marketing needs. More than 14,000 companies around the world trust their business’ needs to Sage CRM. Point-and-click reporting gives you almost instant access to data to monitor and adjust campaigns as you need and help maximize your marketing resources. A free 30-day trial and mobile solutions mean you can get up and running right away.
InTouch CRM offers a fully integrated solution for building, monitoring and tracking your email marketing campaigns. Their real-time analytics reporting is presented in an easy-to-understand manner with highly visual charts and graphs. Advanced personalization options and detailed email reporting make it an ideal choice for any business.
Vtiger is a powerful business tool that can help professionals better organize and manage their marketing program ROI at a high level and ultimately increase revenue. By nurturing the right leads with targeted email campaigns, you can nail down exactly who’s engaging with your marketing efforts.
Bullhorn can help to strengthen relationships with new and old clients by keeping track of your emails, sales funnel, and tracking the metrics that matter most to your company. Highly visual graphics and analytics help you maximize your marketing ROI.
This software-as-a-service is fully compatible with Microsoft’s Dynamics CRM to provide a full-scale email and marketing tracking solution for your business’ needs. Create links between your CRM campaigns, emails, web forms and landing pages to help visualize your business and maximize your marketing ROI
Oracle CRM On Demand Marketing features a rich user experience that allows sales and marketing professionals to keep track of their accounts directly from their mobile devices while on the go. With real-time data and analytics that are easy to use, configure and manage, you’ll ensure your marketing efforts are being directed where they’re most effective.
Lime Light is a CRM tool that was built by marketers, for marketers – so it offers everything your business might need to monitor and optimize your marketing efforts. New features are continually being added and upgraded to help you create a custom solution for your business to take things to the next level.
Agile CRM lets you build and monitor successful email marketing campaigns in just minutes. Its easy-to-use drag-and-drop interface builds beautiful and effective campaigns in no time at all. Personalized emails and social campaigns with tracking and reports can help you maximize your marketing ROI.
With excellent sales tracking, forecasting and reporting capabilities, Base lets sales and marketing professionals manage their efforts in a highly effective manner. In-depth visual reports let you see exactly where you should focus your attention. Compatible on desktop, mobile and within Outlook, you can take the data you need with you almost anywhere.
NetSuite offers industry-leading reporting and analytics to help you monitor and optimize your marketing efforts. Create and manage all your email marketing campaigns from end-to-end with this all-in-one solution that offers spam-compliant auto-unsubscribe features. The marketing automation suite from NetSuite takes the guesswork out of lead qualification and conversion to help you maximize your efforts.
Green Rope offers a complete CRM and marketing automation solution to help you maximize your marketing ROI. You can easily track every interaction with every client to gain a better understanding of where to focus your marketing efforts to increase revenue. Real-time charts, stats and detailed analytics allow you to adjust your efforts when necessary.
This email-based CRM is incredibly easy to use while at the same time being very effective at monitoring and identifying opportunities for you to increase your ROI. Personalized email marketing campaigns take the guesswork out of who’s responding to your marketing efforts and can let you get things done with just one click.
Insightly is the leading online CRM for small businesses – and best of all, its basic features (including 250MB of storage) are absolutely free. Integrated project management lets you get real time information on the health of your business. Plus, it’s iOS and Android compatible, so you can take your data with you wherever you need.
MailChimp is a popular, easy-to-use email marketing service that lets you monitor engagement, website activity, and more for each and every contact in your address book. With advanced reporting options that are accessible online or via mobile, you can improve your marketing ROI from wherever you are. MailChimp is also ready to integrate with hundreds of apps and services, like Salesforce, Eventbrite, Google, Twitter, Facebook and more.
Comarch campaign management tool allows marketing professionals to build and execute full-scale campaigns from start to finish. It provides a cost-effective solution to help you monitor and optimize your marketing efforts and boost your ROI. Their tool allows you to easily coordinate and monitor all internal and external marketing efforts.
This website offers several free spreadsheets to help you monitor and maximize your marketing ROI including a basic spreadsheet and special Super Bowl option. Free to use online, you can also download some of the spreadsheets, albeit with registration required.
Eloqua by Oracle allows users to use various marketing analytics to view insights from dashboards and reports to help better understand the health of their business and marketing efforts. Visualize campaign performance and instantly see the revenue impact of specific marketing efforts. You’ll also have access to monitoring email engagement, click-through rates, bounce backs, conversion, and abandonment.
Marketingmo offers everything you need for a well-rounded marketing ROI solution including marketing ROI calculators, marketing plans and project management tools. Their free marketing ROI calculator can help you assess the health of your projects based on the KPIs that matter most to you.
Toddle offers a free, easy-to-use online calculator to help you calculate your marketing ROI. It’s also available as a free download for Excel so you can view all your campaigns side by side for easy comparison. You can even place the calculator on your own website thanks to their free embed code. They also offer free email newsletters.
It isn’t the most beautiful looking site out there, but this online marketing ROI calculator can help you to quickly and easily see how your campaign is performing and make any necessary adjustments. The tool breaks down all the important details such as cost per piece, cost per new customer, and more.
A SalesForce company, Pardot provides B2B automation software to help you drive revenue and maximize efficiency. By simply completing a few fields, you can get detailed information about how to take your business to the next level. With closed loop reporting, life cycle reporting and Google Analytics integration, you’ll have all the data you need in one place.
Specifically designed for email marketing campaigns, all you need to do is plug in your marketing campaign’s details to see how it is performing and what your ROI is. You can look at data in monthly or yearly periods, or based on each campaign. Customize your currency, click and conversion rates to really delve deep into the campaign performance.
Bplans offers several free online calculators to help you assess the health of your business including email marketing, direct mail, cash flow and more. By simply inputting your details, you’ll be able to see your marketing ROI at a glance. You can also embed their calculator onto your own website with their embed code.
Designed to help measure your social media ROI, Dragon Search’s free online Social Networking Media ROI Calculator can help you see the impact of any marketing campaigns you deliver on social media sites. The company also provides consulting, training and articles to help you better manage your business’ marketing efforts.
This online tool is free to use and can help you see the ROI details for your web advertising, search engine marketing, or Pay-per-Click (PPC) campaigns. Simply plug in your campaign’s data to test various “what-if” scenarios, as well as various impacts impact of changing conversion rates, different traffic levels, and costs.
This simple, straightforward online calculator is easy to use and is perfect for measuring pay-per-click marketing campaigns to help you see and maximize your ROI. With a clear definition of the terms on the side, even the newest of marketing professionals can get started tracking.
A detailed article on calculating PPC marketing ROI, this site lets you know everything you should be measuring and tracking in order to calculate various scenarios for your business. Follow along with their detailed calculations, inputting your own metrics or scroll to the bottom for link outs to several quality calculators.
BrandWise offers a free online calculator that’s simple and straightforward to use. It can help you calculate the ROI for your current marketing efforts and any “what-if” scenarios you want to test. Their Inbound Marketing Calculator easily shows you what you need to achieve in order to make your monthly goals.
FulcrumTech offers a free online program called ROI Goalsetter that lets marketing professionals quickly and easily find email marketing ROI opportunities, and test multiple “what-if” scenarios. Quickly and easily share data with your team and see which variables need to change in order for you to reach your email-marketing goals.
Mplans offers free marketing and business calculators online to help marketers track and monitor various business ventures including pay-per-click and email marketing campaigns. You’ll easily be able to see where you need to focus your efforts thanks to rich, visual displays of your data.
Marketo helps marketers master the art and science of digital marketing by driving technology innovation and expertise for tomorrow. Marketo helps marketers drive measurable results by showing you the impact of your efforts. You will know exactly what the return on your marketing investment is with Marketo.
- Identify the channels and campaigns that deliver the most revenue and highest ROI
- Know exactly where to put your resources
- Create visual reports and dashboards easily with the drag-and-drop interface to share progress
- Demonstrate how marketing campaigns influence sales at each stage in the customer journey
- Tie revenue directly to the campaigns that generate it
Cost: Contact for a quote
Curalate is a leading visual commerce platform used by hundreds of the world’s most loved brands. Curalate’s unified platform enables users to manage multi-channel marketing efforts in a single location while measuring return on marketing investment.
- Visual Insights offers image recognition technology that identifies which products resonate on Pinterest, Instagram, Tumblr, and Facebook so you know where to put your time and energy
- Measure and monetize visual content
- Determine how your marketing efforts perform across social communities, digital channels, mobile applications, and your website
Cost: Contact for a quote
Union Metrics enables users to measure your impact on social media with in-depth engagement and listening analytics for Twitter, Instagram, Facebook, and Tumblr. This tool for measuring marketing ROI delivers fast analysis and robust reports with the insights you need to optimize marketing efforts.
- Optimize social strategy with better analytics on the most lucrative channels
- Simple social media analytics that deliver value quickly
- Reliable analytics built on high-quality data sources for every channel
- In-depth insights for measuring impact on social media with detailed insights that lead to improved engagement
- Bronze: $525/month paid annually – 10 trackers, 1MM monthly posts
- Silver: $1,050/month paid annually – 20 trackers, 2MM monthly posts
- Gold: $1,575/month paid annually – 30 trackers, 3MM monthly posts
- Platinum: $2,625/month paid annually – 50 trackers, 6MM monthly posts
BringShare offers the simplest way to track marketing, all in one place, with its beautiful, simple marketing dashboard and reports. As a top tool for measuring marketing ROI, BringShare delivers actionable information on how each marketing channel performs so that you cane easily compare and contrast performance.
- Evaluate overall effectiveness of digital marketing channels with an automated look at ROI, cost per acquisition, and conversion rate
- View and compare how visits, conversions/sales, and conversion rates trend over time by each marketing channel
- BringShare Master Internet Marketing Dashboard brings together all digital marketing channels so that you can compare social media marketing, SEO, paid search, and email marketing and view how your website performs as a whole
- One Website: $29/month, maximum of 1 website
- Agency Pro: $22/month, minimum of 5 websites
- Custom: Contact for a quote, minimum of 25 websites
Marin Software is a digital advertising management cloud that enables marketers to win the battle for revenue across search, display, social, and mobile. With Marin, users assemble audience, revenue, and contextual data from all sources to get immediate performance insights from all publishers and devices.
- Improve campaign performance using Marin’s optimization capabilities that are powered by intelligent, fully transparent algorithms
- Maximize investment with budget planning and predictive intelligence
- Gain insights to make better decisions faster for improving overall campaign performance
- Drag-and-drop widgets deliver instant, important insights into paid search performance
- Understand how consumer engagement and various channels combine to drive paid search conversions
- Tag campaign elements to analyze performance
Cost: FREE trial available; Contact for a quote
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- 50 Top Account Based Marketing Resources
- Examples of Great Content Marketing from 63 Marketing Pros
- 50 Killer Content Curation Tools
- 51 Must-Have Sales Automation Tools
- How to Create a Successful Digital Marketing Plan
- 6 Vital Sales Effectiveness Metrics
- 40 Awesome Sales Acceleration Apps
Written by Cóbhan Phillipson