Top Content Marketing Resources: 50 Helpful Tutorials, Guides, Webinars, Chats, and Forums

Content marketing may not be the newest shiny object in the world of marketing these days, but it certainly still wears the crown, particularly when it comes to reaching and engaging audiences online. Many other forms of marketing have their roots in content, too, from social media to video marketing, podcasting, and more. As the marketing landscape is ever-changing, it’s critical for marketers to stay abreast of the latest trends and developments in content marketing – only then can you be sure that you’re making smart investments with your time and budget.

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That’s why we’ve compiled this list of 50 helpful tutorials, guides, articles, white papers, videos and presentations, podcasts every content marketer should be listening to, and even forums and chats on content marketing for the latest insights and discussions. It’s a saturated field with tons of exceptional resources and tips for maximizing your content marketing efforts, so of course, this is by no means an exhaustive list.

There are thousands of great resources to help you reach your audience through content marketing, many of them offering exceptional actionable advice. We’ve rounded up 50 of the most thorough, recent, and comprehensive resources that we think are worth your time, including some ongoing resources you can actively participate in for up-to-the-moment content marketing tactics, such as forums, podcasts, and Twitter chats. Please note that these 50 resources are listed in no particular order; however, they are categorized for your convenience.

Is there a content marketing guide, tutorial, or resource you can’t live without? Tell us about it in the comments.

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Articles and White Papers

1) How to Find the Best Pieces of Content in Your Industry
@kikolani
@CMIContent

How to Find the Best Pieces of Content in Your Industry

This article by content marketing expert Kristi Hines covers all the ins and outs of finding the most successful content in your industry, including your own content, your competitors’ content, and content from the thought leaders in your space. Understanding what works is an important step in crafting your own effective content strategy (or refining the strategy you’re already using).

Three key points we like from How to Find the Best Pieces of Content in Your Industry: 

  • Buzz metrics are the easiest metrics to find and represent the social sharing metrics for a piece of content.
  • Impact metrics are a bit more difficult to uncover, but represent the success of a piece of content beyond social shares. A combination of several metrics, impact metrics are more difficult to manipulate.
  • Backlinks, views, comments, and downloads are all valuable metrics pointing to how well a piece of content resonates with its audience.

2) The Best Content Marketing Tools to Help You Work Smarter, Not Harder
@kevanlee
@buffer

The Best Content Marketing Tools to Help You Work Smarter, Not Harder

Your time is limited, making it necessary to carefully choose where you’re investing your valuable time. This article by Kevan Lee reveals the eight content marketing tools they use at Buffer to maximize results while minimizing time investment. But that’s not all: Lee also shares the top content marketing tools the pros use to keep their marketing time investment lean.

Three key points we like from The Best Content Marketing Tools to Help You Work Smarter, Not Harder: 

  • For sourcing ideas on what to write about or how to position your headline, tools that help you find the most popular content on a topic (BuzzSumo), from a specific website (QuickSprout), or a particular target audience (Quora) are go-to resources for professional marketers.
  • An editorial calendar or collaboration tool is a lifesaver if multiple writers are working on creating your content. (Evernote, CoSchedule, and Google Calendar are a few of the most popular tools.)
  • For creating custom images, Canva offers simple, easy-to-use tools that result in professional-quality images for your blog, social media posts, presentations, and more.

3) Why SEO Is Actually All About Content Marketing
@neilpatel
@Kissmetrics

Why SEO Is Actually All About Content Marketing

Many other marketing methods have roots in content marketing – SEO, social media, and video, to name a few. This article by Kissmetrics Chief Evangelist Neil Patel takes a look at why SEO is actually all about content marketing, explaining in detail how the two overlap and compliment one another.

Three key points we like from Why SEO Is Actually All About Content Marketing: 

  • SEO is narrower and more technical, while content marketing is broader and more holistic.
  • Content marketing fulfills the requirements that SEO specifies.
  • Content provides fuel for many of the goals of SEO: linkbacks, keywords, and consistent output, for instance.

4) The Best Content Marketing Tools for Creation, Promotion, Syndication & More
@WordStream

The Best Content Marketing Tools for Creation, Promotion, Syndication & More

We love a great tools roundup, and this list from WordStream highlights a few favorites in each category from Curata’s (much longer, but incredibly valuable) Content Marketing Tools: The Ultimate List. No matter what your present content marketing challenge, you’ll find the tools to solve it within the categories of Producing, Distributing, Organizing, Optimizing Conversions, and Measuring.

Three key points we like from The Best Content Marketing Tools for Creation, Promotion, Syndication & More: 

  • Camtasia is a tool that can’t be beat for screen-capture videos and simple video editing tasks.
  • For syndicating webinar and conference content, SlideShare makes it possible to embed presentations on other websites but also has its own healthy audience, giving your syndicated content more reach.
  • Google Analytics has yet to become replaceable, but HubSpot Analytics offer revenue and marketing channel analytics that are must-haves for enterprise marketers.

5) Essential Stages of Content Marketing Evolution – If You’re Not Growing, You’re Dying
@toprank

Essential Stages of Content Marketing Evolution – If You’re Not Growing, You’re Dying

Lee Odden from TopRank developed a maturity model for content marketing, allowing companies to evaluate where they stand currently on the continuum and take appropriate action to advance – which is the only way to stay relevant and compete in today’s marketing landscape. In this article, Odden outlines the stages of his model, including Stasis, Production, Utility, Storytelling, and Monetization.

Three key points we like from Essential Stages of Content Marketing Evolution – If You’re Not Growing, You’re Dying:

  • In the Stasis stage, companies create content because it’s required or necessary, with the focus being on the status quo.
  • Companies in the Production stage reap rewards quickly by expanding their footprint on the web. This stage occurs when the realization hits that more content means more opportunities for links, social shares, and entry points, and companies seek ways to produce more content.
  • In the Utility stage, companies shift from allowing keywords and brand messages to drive content to creating content that emphasizes with the customer and provides value.

6) The Complete Content Marketing Guide
@koozai

The Complete Content Marketing Guide

The Complete Content Marketing Guide from Koozai is designed for brands and client-side marketers. With up-to-date advice and tools, this white paper outlines the key steps to building your reach and influence online from strategy and planning to content creation. Learn how to perform a content audit, the best tools for identifying influencers and publishers, create content ideas with traction, conduct effective audience research, and much more in this comprehensive guide.

Three key topics covered in The Complete Content Marketing Guide: 

  • How to create a content strategy and plan
  • The best methods for researching ideas
  • How to monitor performance and determine what works

7) How to Measure Success in Content Marketing
@scribblelive

How to Measure Success in Content Marketing

Your efforts can go to waste if you’re not measuring results. Only with proper measurement can you determine what’s working and what’s a waste of time. This white paper from ScribbleLive covers everything you need to know to measure the effectiveness of your content marketing efforts.

Three key topics covered in How to Measure Success in Content Marketing: 

  • Determining what metrics actually achieve
  • What it takes to create engagement
  • How to build readership or viewership (your audience)

8) Drive Sales with Content That Converts
@PMGTTweets

Drive Sales with Content That Converts

If you’re wondering if you’re wasting your time on the massive amounts of content you’re trying to produce, this white paper from Precision Marketing Group, LLC is for you. Of course, if you’re doing it right, your blogging and other content marketing efforts are rewarding you with sales. This white paper walks you through the key steps to creating a successful content marketing program that drives sales.

Three key topics covered in Drive Sales with Content That Converts: 

  • How to get the most out of the content you create
  • How to engage your audience and build valuable relationships
  • How to measure your content and continuously improve it to maximize sales

9) Strategy 101: Documenting Your Content Strategy

screen-shot-2016-09-12-at-12-08-09-pm

Whether your digital marketing strategy is meeting all of your dream KPIs or falling at the first hurdle you may have no real idea of your true performance unless you document your strategy. Luckily, the good folks at Magnifi have put together a quick start guide to documenting your content strategy.

Three key topics covered in Drive Sales with Content That Converts: 

  • How to ensure everyone works towards the same goals
  • Why you need to document what works
  • The importance of documenting valuable tribal knowledge

 


Guides, Tutorials, and E-books

10) Content marketing strategy guide
@SmartInsights

Content marketing strategy guide

If you’re looking for a guide to help you create a strategy for deploying your content efficiently across your many online marketing channels, this e-book from SmartInsights will show you the way. Designed in a workbook format and handy checklist, you can quickly work through the content marketing strategies and practical tips outlined in this guide and put them to use.

Three key topics covered in Content marketing strategy guide: 

  • The importance of putting content at the heart of your marketing
  • Finding the intersection of your brand and your audience
  • How to create your brand’s content hub

11) B2B Content Marketing Strategy Checklist
@velocitytweets

B2B Content Marketing Strategy Checklist

Content marketing is no longer a secret weapon used only by the best and brightest content marketers. For B2B marketers, that means it’s time to roll up your sleeves, take aim, and get strategic. This thorough B2B Content Marketing Strategy Checklist shows you how to get it done.

Three key topics covered in B2B Content Marketing Strategy Checklist: 

  • A step-by-step content strategy guide, complete with templates and checklists
  • Developing a content strategy for your next piece of content
  • Five principles of great content marketing strategy

12) No Words Wasted: A Guide to Creating Focused Content
@distilled

No Words Wasted: A Guide to Creating Focused Content

When Kyra Kuik and Harriet Cummings found themselves surprised by the lack of comprehensive resources for businesses on how to create effective content, they set out to create this extensive guide that covers content strategy from beginning to end. With specific examples of how to put tactics to work for your business to interviews with leading industry experts, this guide from Distilled is a must-have for your content marketing toolkit.

Three key topics covered in No Words Wasted: A Guide to Creating Focused Content: 

  • Audience research
  • Brand development
  • Inventory, ideation, and planning

13) The Advanced Guide to Content Promotion
@buzzstream

The Advanced Guide to Content Promotion

Content promotion is one of the more challenging aspects of content marketing to master for those who love the process of creating but lack the know-how to develop really effective strategies for getting that content noticed by their audience. This guide from BuzzStream solves this challenge, with tips and strategies for designing content promotion campaigns that work.

Three key topics covered in The Advanced Guide to Content Promotion: 

  • Selecting the right paid, earned, and owned tactics to reach your goals
  • Implementing tactics that combine the best of advertising, marketing, and PR
  • Executing complex content marketing campaigns that run like clockwork

14) The Advanced Guide to Content Marketing
@quicksprout

The Advanced Guide to Content Marketing

If you’re ready to learn more about producing and publishing content and have already mastered the basics, such as blogging, video marketing, and podcasting, The Advanced Guide to Content Marketing is your guide to taking your content marketing strategy to the next level. With dozens of actionable tactics you can put to use immediately, you’ll be prepared to start engaging your target customers with valuable content.

Three key topics covered in The Advanced Guide to Content Marketing:  

  • How to generate thousands of clickable ideas for your content
  • Planning your content effectively to maximize productivity
  • Templates for quickly and easily creating content

15) Your Complete Content Marketing Strategy Guide
@TruConversion

Your Complete Content Marketing Strategy Guide

In search of the secret formula for creating fantastic headlines? The proven method for creating engaging content? Your Complete Content Marketing Strategy Guide from TruConversion shares the best methods used by the most effective content marketers.

Three key topics covered in Your Complete Content Marketing Strategy Guide: 

  • The importance of consistent blogging
  • Quality content vs. keyword-rich content
  • The best social media sites for content marketers

16) The Complete Guide to the SEO Driven Approach to Content Marketing 
@CoSchedule

The Complete Guide to the SEO Driven Approach to Content Marketing

The SEO-driven approach to content marketing still has its place, despite changes to Google’s search algorithm and keyword data that makes it ever-more challenging to drive SEO with content. Still, content is the lifeblood of your SEO strategy, and this guide from CoSchedule covers everything from why SEO still matters (particularly to content marketers) to making sense of keyword data and optimizing your content.

Three key topics covered in The Complete Guide to the SEO Driven Approach to Content Marketing: 

  • How to locate your most important keywords
  • Incorporating target keywords into your editorial planning process
  • Proper keyword optimization for your content

17) Content Marketing Strategy Guide: Step-by-Step Actionable Tips
@CoachEugeneMota

Content Marketing Strategy Guide: Step-by-Step Actionable Tips

Generate more traffic, more leads, and more sales from your content marketing with this in-depth strategy guide from Eugene Mota. Beginning with an insightful analysis of how content marketing differs from other forms of marketing and advertising, then walking step-by-step through strategic content marketing from goal setting to audience targeting and specific tactics that get results, this guide has it all.

Three key topics covered in Content Marketing Strategy Guide: Step-by-Step Actionable Tips: 

  • Developing your content marketing objectives, core and secondary messages
  • The key elements of an effective content marketing plan
  • How to leverage content amplification

18) Interactive Content Marketing Toolkit
@ioninteractive

Interactive Content Marketing Toolkit

Gone are the days of content being merely consumed; today, technology makes it possible to create experiences that are both engaging and interactive. The Interactive Content Marketing Toolkit from Ion Interactive offers real-world, practical advice on best practices, processes, roles, and considerations for launching agile, interactive content marketing experiences.

Three key topics covered in Interactive Content Marketing Toolkit: 

  • Assessing your need
  • How to get started with interactive content
  • Evaluating your effort vs. value

19) How to Create A Content Marketing Strategy: A Walkthrough
@hootsuite

How to Create A Content Marketing Strategy: A Walkthrough

The proliferation of social media means that every business is a publisher, and every publisher needs a consistent stream of valuable content. But you need a solid strategy to guide you in the process of brainstorming, planning, and executing the creation and promotion of all that content. That’s the premise of this handy tutorial for creating a content marketing strategy from Hootsuite, in which Evan LePage walks you through the entire process from end-to-end.

Three key topics we like from How to Create A Content Marketing Strategy: A Walkthrough: 

  • How to set content marketing goals aligned with your business goals
  • Determining the content types (formats) best-suited to your business
  • Creating a content execution plan

20) How to Promote Your Content Marketing Like a Public Relations Genius
@CoSchedule

How to Promote Your Content Marketing Like a Public Relations Genius

Many content marketers have sat back and watched with envy as other brands execute their seemingly magical powers to attract hundreds of thousands of readers to their blogs, generate thousands of shares with viral posts, and just basically make the whole content marketing game look like child’s play. If you’d rather be one of the masters instead of one of the wishful watchers, Garrett Moon’s guide to content promotion is your ticket to fame.

Three key topics covered in How to Promote Your Content Marketing Like a Public Relations Genius: 

  • The difference between PR and promotion, and what it means for your blog
  • How audience building really works
  • Using partnerships to grow your blog

21) How to Build a Content Marketing Strategy
@Moz

How to Build a Content Marketing Strategy

With the many changes to Google’s algorithm necessitating changes to marketers’ link-building strategies, Stephanie Chang examines how certain forms of link-building can be translated into longer-term content marketing campaigns. This detailed tutorial will show you precisely how to build a content marketing framework to achieve your goals.

Three key topics covered in How to Build a Content Marketing Strategy:

  • Data collection for understanding your customers
  • Creating a benchmark audit using analytics, and conducting a content audit
  • Clarifying goals, developing persona buckets, and solidifying your editorial process and strategy

 


Online Courses

22) Content Marketing for B2B Enterprises
@WeAreAudienti
@udemy

Content Marketing for B2B Enterprises

This free online course from Udemy, instructed by William Flanagan, Founder and CEO of Audienti, provides a practical plan and process for driving leads and sales with content marketing. Designed for students at an intermediate skill level, the 19 video lessons together comprise about 35 minutes of video, meaning this is a quick-study course you can complete over your lunch hour.

Three key topics covered in Content Marketing for B2B Enterprises: 

  • Getting inside the mind of your market to create content that truly interests them (even if you’re in a boring industry)
  • Wiring together blogs, offers, outreach, metrics, and all the necessary elements to build a content marketing system that can systematically improve over time
  • How to create and manage a content calendar, even if you’re not a journalist

Cost: FREE

23) The Ultimate Content Marketing Certification Training
@IETraining
@udemy

The Ultimate Content Marketing Certification Training

Created by Instant E-Training, this Udemy course is still in draft mode at the time of this writing, but with the promise of an immersive content marketing experience with 10 hour-long videos from the sharpest minds in the industry, a total of 23 lessons and 16 hours of content, downloadable presentation PDFs, and quizzes to test your knowledge, we think this $99 course promises to be a solid investment for the content marketer looking for an overall view of content marketing, keyword research, buyer personas, visual content marketing, and data-driven content marketing practices.

Three key topics covered in The Ultimate Content Marketing Certification Training: 

  • Learn how content fits into social media marketing
  • Visual content marketing on sites like Instagram and Pinterest
  • The basics of data-driven content marketing

Cost: $99

24) Content Marketing Crash Course
@MarketingProfs

Content Marketing Crash Course

If you’ve already got the basics down and are willing to invest a bit more for a more in-depth study of content marketing principles and strategies, MarketingProfs University’s Content Marketing Crash Course consists of 11 classes plus a slew of supporting materials to give you the tools you need to level-up your content marketing strategy. You’ll get full access to the lessons and materials for a full 12 months, allowing you to work at your own pace.

Three key topics covered in Content Marketing Crash Course: 

  • How to find your audience, create the type of content they’re looking for, and deliver it on the right channels
  • How to create exciting content, even around dull and boring topics, that generate engagement and action
  • How to create a wealth of ideas for a consistent stream of top-notch content

Cost: $595

25) Inbound Course & Certification
@HubSpotAcademy

Inbound Course & Certification

HubSpot’s free marketing training course, the Inbound Course & Certification covers all the fundamentals of the Inbound Marketing Methodology (which, of course, relies heavily on content). But in this course, you’ll learn how to put all the key elements together for a cohesive inbound marketing strategy: SEO, landing pages, blogging, conversion, lead nurturing, and email marketing.

Three key topics covered in Inbound Course & Certification: 

  • Creating content with purpose
  • The fundamentals of blogging
  • Your content with social media

Cost: FREE

26) Better Content, Faster & with More Conversions
@contentrix

Better Content, Faster & with More Conversions

No matter your learning style, this 19-part course from Contentrix (valued at $97, but now available free) offers in-depth, organized lessons in both written and audio format, along with practical exercises to reinforce what you’ve learned. Start creating plenty of content – not just good enough to get the job done, but content that satisfies your readers, generates search traffic, and converts prospects into customers.

Three key topics covered in Better Content, Faster & with More Conversions: 

  • Generating endless content ideas
  • Persuasion and the art of conversational selling
  • How to re-use and recycle your content

Cost: FREE

27) Courses from the Online Marketing Institute

Courses from the Online Marketing Institute

The Online Marketing Institute offers a variety of courses covering all aspects of online marketing. The Content Marketing course catalog alone is so plentiful that we couldn’t pick just one. A membership to the Online Marketing Institute grants you access to best practices, the latest trends, and tactics, for everyone from beginner to seasoned professional.

Three courses we like from Online Marketing Institute: 

Cost: 

  • Basic: $27/month (unlimited access to video classes, new trending courses monthly)
  • Professional: $47/month (downloadable Power Points, ask the instructor)
  • Professional Plus: $97/month (Free certification program)


Slide Decks and Webinars

28) The Content Marketing Imperative – NewsCred Content Summit Summit 9-18
@BrennerMichael

The Content Marketing Imperative - NewsCred Content Summit Summit 9-18

This slide deck features a presentation from Michael Brenner, Head of Strategy at NewsCred, who discusses how the always-on, connected world presents both a challenge and an opportunity for brands. Brenner makes the case for powerful storytelling that connects brands with their audiences.

Three key topics covered in The Content Marketing Imperative – NewsCred Content Summit Summit 9-18: 

  • 80% of CEOs are unsatisfied with CMOs (Fournaise Group)
  • Customer-centric storytelling, brand content hubs/publishers, and a continuous “culture of content” are the new focus
  • The earned, paid, and owned media mix

29) Why Content Marketing Fails
@randfish

Why Content Marketing Fails

Co-founder and Wizard of Moz, Rand Fishkin, delivers this impeccable analysis of why most content marketing fails, prominently due to the common belief that creating content is all it takes to attract visitors and convert them to paying customers. Instead, Fishkin explains, it’s about creating memorable experiences that build relationships, cultivate trust, and eventually convert.

Three key topics covered in Why Content Marketing Fails: 

  • The real reason content spreads (hint: not simply because it’s really, really good)
  • Why you must invest in both content creation and content amplification
  • How to get content amplification right

30) Crap. The Content Marketing Deluge.
@velocitytweets

Crap. The Content Marketing Deluge.

If you’ve been in the content marketing industry for even a few years, you’ve been witness to the massive explosion of content marketing. You may remember the days when content marketing was easy and always a sure win simply because you were among the first to be doing it well. Well, those days are long gone, and as Velocity Partners explains in this presentation, everyone’s doing content marketing now. And that’s why the digital world is about to be hit with a deluge of…crap.

Three key points we like from Crap. The Content Marketing Deluge.: 

  • Why the single biggest threat to content marketing is content marketing
  • The problem with the content marketing skills gap
  • The key to survival is building a Great Content Brand: producing intelligent, useful, and entertaining content that’s always worth consuming

31) How to build a content marketing and social media engine
@santilli

How to build a content marketing and social media engine

Marcel Santilli, Editor-in-Chief for TechBeacon.com, reveals what it takes to build a content marketing and social media engine in this slide deck. Santilli outlines the challenges facing content marketers today, including the growing tendency for consumers to cut brands out of their learning process, and outlines the key steps to becoming a trusted advisor in your space.

Three key points covered in How to build a content marketing and social media engine: 

  • Establishing your business objectives and formalizing your content strategy
  • A balanced contributor strategy to maximize your resources
  • Defining roles and responsibilities to build a phenomenal content team

32) 2016 B2B Content Marketing Benchmarks, Budgets and Trends Report
@MProfsWire
@CMIContent
@Brightcove

2016 B2B Content Marketing Benchmarks, Budgets and Trends Report

The annual B2B Content Marketing Benchmarks, Budgets, and Trends Report from the Content Marketing Institute and MarketingProfs is a must-read to gain insights into the trends and predictions for the coming year. The 2016 report, sponsored by Brightcove, dives into how B2B marketers use content and how they develop strategies – or, whether they bother developing strategies at all.

Three key findings from 2016 B2B Content Marketing Benchmarks, Budgets and Trends Report: 

  • Only 30% of B2B marketers say their organizations are effective at content marketing (lower than 38% from last year’s report).
  • Only 32% of B2B marketers have a documented content marketing strategy (down from 35% in 2015).
  • The most important goals for B2B content marketers in 2016 are lead generation (85%) and sales (84%).

33) Being a Content Marketing Animal
@garyvee
@OMRockstars

Being a Content Marketing Animal

Gary Vaynerchuk’s Keynote at Online Marketing Rockstars 2015 in Hamburg, Germany wowed the audience with his usual enthusiasm and tendency to go all-in to get every conceivable inch of traction from the tactics he employs. Vaynerchuk talks attention, respecting your audience’s time, and how to go about being a content marketing animal in this engaging presentation.

Three key points we like from Being a Content Marketing Animal:

  • The value is in the attention graph.
  • In 1997, marketers hadn’t ruined email yet. Marketers ruin everything.
  • Facebook is sitting on the biggest, most accurate data set we’ve seen ever.

34) Stanford Webinar – Creating Demand with Content Marketing
@StanfordCPD

Stanford Webinar - Creating Demand with Content Marketing

Presented by the Stanford Innovation and Entrepreneurship certificate program, this webinar discusses how doing content marketing right is the precise recipe for breaking through all the noise that exists in today’s marketing landscape. Learn how to enrich your customer lifecycle and drive business results with a content strategy that leverages all communication channels.

Three key points we like from Stanford Webinar – Creating Demand with Content Marketing:

  • The two types of demand creation: inbound and outbound. It’s important to have a blend of both.
  • 27 million pieces of content are shared every day.
  • The top objectives of content marketing are lead generation, thought leadership/marketing education, brand awareness and preference, and SEO optimization.

35) Content Marketing: From Creation to Curation
@curata
@Eloqua

Content Marketing: From Creation to Curation

Joe Chernov of Eloqua and Pawan Deshpande of Curata show you how to turn content into customers in this webinar. With downloadable PDF slides and an on-demand presentation to watch, you’ll learn all the tricks of the trade and explore what content works best for each stage of the marketing funnel, from content creation to content curation.

Three key points we like from Content Marketing: From Creation to Curation: 

  • Suspects, or everyone in your target market (at the top of the funnel), include not only people who might buy your product, but also those who may consume or share your content.
  • Prospects, or people who have exchanged personal information for your content, appreciate content such as e-books and guides, chapters from physical books, analyst reports, and webinars.
  • The three steps of content curation are Find, Organize, and Share.

36) How Content Marketing Really Works: From Top of Funnel to Closed Lead
@WordStream
@randfish

How Content Marketing Really Works: From Top of Funnel to Closed Lead

WordStream Founder Larry Kim and Wizard (or Founder) of Moz Rand Fishkin join forces in this on-demand webinar to explain how content marketing really works, all the way from the top of the funnel to closed lead. Most content marketing fails because even the best content doesn’t convert to leads directly, but Kim and Fishkin have the secret sauce to successful content marketing that converts.

Three key topics covered in How Content Marketing Really Works: From Top of Funnel to Closed Lead: 

  • How to make an awesome impression with awesome content
  • How to use paid and unpaid marketing to bring visitors back to your site
  • Creating optimized conversion opportunities that close leads


Podcasts

37) The Content Warfare Podcast
@RyanHanley_Com

The Content Warfare Podcast

VP of Marketing at TrustedChoice.com, keynote speaker, and author of the Amazon.com bestseller Content Warfare hosts The Content Warfare Podcast, featuring a weekly interview with one of the Internet’s most prolific content creators who share their secrets for winning the battle of attention online.

Three episodes we like from The Content Warfare Podcast:

38) Content Marketing Podcast with Rachel Parker from Resonance
@resonanacecont

Content Marketing Podcast with Rachel Parker from Resonance

Resonance Founder and CEO Rachel Parker shares useful, actionable advice to help you attract and retain business through quality content every week, with tips on everything from social media to time management for content marketers, how to power up your sales team with content marketing, and more.

Three episodes we like from Content Marketing Podcast with Rachel Parker from Resonance: 

39) New Rainmaker with Brian Clark
@brianclark

New Rainmaker with Brian Clark

Brian Clark, Founder and CEO of Rainmaker Digital (formerly Copyblogger Media), host of unemployable.com, and curator of further.net, is undoubtedly a leading expert on creating and selling digital content. The focus of his New Rainmaker podcast is to provide the knowledge you need to create and sell digital products and services, straight from Brian, who has proven his formula works time and time again, and other industry thought leaders making guest appearances.

Three episodes we like from New Rainmaker with Brian Clark: 

40) Content Inc. 
@JoePulizzi

Content Inc.

Joe Pulizzi, a well-known leader in the content marketing field and Founder of the Content Marketing Institute, is the host of Content Inc. Delivered in bite-sized episodes of just 10 minutes, Content Inc. is the perfect podcast for busy content marketers who don’t have time to spend hours listening to podcasts to keep up with the current trends. Each episode has a key lesson or takeaway so you can turn ideas into action.

Three episodes we like from Content Inc.: 

  • Episode 92: Measure Content Marketing Like A Product
  • Episode 84: Creating Content Envy
  • Episode 71: Preparing For A Content Marathon

41) The Content Champion Podcast
@contentchampion

The Content Champion Podcast

Every episode of The Content Champion Podcast shares tips, strategies, tactics, and tools that will help you stand out from the crowd with your content. Learn step-by-step techniques that you can put to use right now to up your content game every time you tune in to The Content Champion Podcast.

Three episodes we like from The Content Champion Podcast: 

  • CC 039: Content Ignition: The Content Shock Solution With Mark Schaefer
  • CC 031: Storylining: Successful Strategic Content Marketing With Steve Seager
  • CC 033: Master Chef, Master Marketer: How Jamie Oliver Owns Content Marketing With Kavi Guppta

42) The Craft of Marketing
@sethstuff

The Craft of Marketing

The Craft of Marketing is both a weekly blog series and a podcast bringing you actionable marketing tips, hacks, and strategies from some of the world’s leading marketers. Hosted by Seth Price, you’ll hear the best strategic advice from names you know and respect, such as Ann Handley, Robert Rose, Lee Odden, and many others.

Three episodes we like from The Craft of Marketing: 

43) #ContentChat – A Twitter Chat About Content Marketing
@SmarterShft

#ContentChat – A Twitter Chat About Content Marketing

ContentChat is the leading Twitter chat on content marketing, hosted by Smarter Shift. Every Monday at noon Pacific/15:00 Eastern/21:00 CET, content marketing professionals converge to discuss the most pressing topics of the week. With a topic of focus for each weekly chat, there’s much to learn by participating in #ContentChat.

Three chats we like from #ContentChat: 

44) #SEMRushChat
@semrush

#SEMRushChat

SEM Rush hosts the #SEMChat, which, naturally, covers all things search engine marketing but also features a variety of topics of interest to content marketers, such as keyword research, community building, marketing ROI, and more. Chats are recapped and summarized with key takeaways in accompanying blog posts.

Three chats we like from #SEMRushChat: 

45) #bufferchat
@buffer

#bufferchat

#bufferchat, much like Buffer’s blog, doesn’t stick exclusively to social media, instead covering a plethora of topics of value to digital marketers, including a healthy mix of productivity hacks, community building, influencer marketing, conversion rate optimization, and the many other marketing topics that all tie back to content in some way.

Three chats we like from #bufferchat: 

46) #CoChat
@CoSchedule

#CoChat

If ramping up your blogging and content marketing activities are among your goals, it’s worth your time to participate in CoSchedule’s #CoChat on Thursdays at 4:00 p.m. ET, 3:00 p.m. CT. Ask questions, discover innovative ideas, and learn how to save time, create better content, and grow your audience.

Three chats we like from #CoChat: 

47) CMWorld Twitter Chats
@CMIContent

CMWorld Twitter Chats

Discuss the latest trends and interact with today’s leading experts in content marketing when you join in the #CMWorld chats on Tuesdays from 12:00 p.m. – 1:00 p.m. ET. Guest hosts regularly join in to lead discussions and offer insights for the week, focusing on the topics they’re most knowledgeable about and emerging trends of interest.

Three chats we like from CMWorld Twitter Chats: 

48) Know-How Exchange
@MarketingProfs

Know-How Exchange

The most vibrant marketing forum on the web, the Know-How Exchange from MarketingProfs has had more than 43,300 questions and 266,500 answers posted since January 2004, so searching the archives alone can provide valuable insights for your most burning questions about content marketing. Or, join and ask your own questions and participate in active discussions for the most up-to-date insights and opinions.

Three threads we like from Know-How Exchange: 

49) Inbound.org
@Inboundorg

Inbound.org

Inbound.org is a community of inbound marketers sharing the best new ideas and strategies, events, jobs, and anything of relevance to the inbound marketing world. From copywriting to conversions, the best content marketing tools, and “Ask Me Anything” sessions with leading authorities on inbound marketing, Inbound.org is the place to be. Users post their content, interesting articles, and other information, and members can vote it up or comment to engage in discussion.

Three posts we like on Inbound.org (Note: Links direct to external sites): 

50) Warrior Forum
@warriorforum

Warrior Forum

While not exclusively a forum about content marketing, content marketers will certainly find plenty of useful insights at Warrior Forum. Check out the Warrior Ask Me Anything sessions for live-streaming events with top internet marketing professionals or join discussions on everything from search engine optimization to email marketing, growth hacking, social media, conversion rate optimization, and more.

Three threads we like from Warrior Forum: 

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