The Ultimate Marketing Technology Toolkit: 50 Must-Have Tools

Marketing technology (MarTech) provides essential tools for marketers who are tasked with keeping up with the ever-changing marketing landscape. The problem is, there are so many categories of tools, let alone individual tools, that marketers can get lost in the sheer breadth of available marketing technologies. However, the right mix of MarTech tools can streamline marketing functions for marketers and enable them to focus on the core tasks that nurture leads and drive revenue. That’s why we’ve compiled our ultimate marketing technology toolkit, to help marketers find the MarTech tools that best suit their needs.

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The tools that we’ve identified as being essential for a marketing technology toolkit cover everything from traditional analytics and tracking to the latest marketing tactics such as remarketing and mobile optimization. The tools we’ve chosen come from industry-leading marketing technology developers and offer the robust features and capabilities that marketers need in order to simplify the increasingly complex marketing activities of today. While we have broken our marketing technology toolkit into categories to make it easier for marketers to find the tools they need most, we have listed the individual tools in no particular order.

Ultimate Marketing Technology Toolkit Categories:


Ad Management and Remarketing Tools

1. AdRoll
@AdRoll

AdRoll

AdRoll is an ad management and remarketing tool that helps marketing teams do more with their data. More than 25,000 advertisers worldwide make use of AdRoll’s retargeting and prospecting platform, which helps marketers reach people across devices, browsers, and apps with access to more than 500 ad exchanges.

Key Features:

  • Proprietary real-time bidding algorithm, Bid IQ, places ads in the right places at the right time
  • Easy-to-use dashboard for placing ads and managing campaigns
  • Granular analytics for advanced transparency
  • Easily collect and act on customer data using one unified platform
  • Dynamic ads are relevant to individuals and are customizable to match your brand
  • CRM data onboarding enables organizations to mine their CRM data and discover profitable marketing opportunities

Cost: FREE trial available for two weeks; Contact for a quote

2. Perfect Audience
@PerfectAudience

Perfect Audience

An ad management and remarketing tool, Perfect Audience helps any size business attract lost customers and gain more sales through retargeting. Perfect Audience is the marketing technology tool that combines mobile, web, and Facebook remarketing together in one dashboard.

Key Features:

  • Mobile retargeting for app developers
  • Dynamic retargeting with personalized product ads
  • Web retargeting on premium publisher sites
  • Facebook retargeting in the newsfeed and beyond
  • Rule-based tag manager
  • Conversion and revenue tracking
  • Manage multiple sites free of charge

Cost: FREE trial available for 14 days; Contact for a quote

3. ReTargeter
@ReTargeter

ReTargeter

ReTargeter delivers comprehensive display advertising and retargeting in order to optimize ad spend with highly targeted, real-time digital advertising solutions. This ad management and retargeting tool features targeted digital advertising solutions for agencies and marketers. ReTargeter offers solutions for site-based retargeting, Facebook retargeting, and audience-based retargeting.

Key Features:

  • Full-service display advertising solution specializing in retargeting and audience targeting
  • Serves targeted display ads to the right people at the right time
  • Target the right customers through the targeted solution that is specialized for your organization

Cost: Pricing begins at $500/month for site retargeting and Facebook retargeting; Contact for a quote

4. Criteo
@criteo

Criteo

A global leader in digital performance marketing, Criteo is an ad management and remarketing tool that features advanced in-app behavior intelligence and mobile ad reach to boost sales. This marketing technology tool utilizes relevant offers from full product catalogs and transforms digital advertising into a personal experience.

Key Features:

  • State-of-the-art machine algorithms continuously learn from new data
  • Direct relationships with more than 14,000 global publishers ensure exclusive access to premium ad placements
  • Cost-per-click model ties directly to campaign performance
  • Cross-device advertising solutions work seamlessly anywhere online, including mobile web and apps
  • Configures your brand’s visual elements in real time into ads predicted to produce the highest sales

Cost: Contact for a quote

5. DoubleClick by Google
@doubleclick

DoubleClick by Google

DoubleClick is the ad management and remarketing tool that “connects the right people in the right moments to make digital advertising work better.” This marketing technology toolkit’s integrated solutions make it possible for organizations to bring audience insights together in one place and then engage those who matter most, in order to maximize your ads’ impacts.

Key Features:

  • Reach the audience globally to maximize impact across screens, channels, and formats
  • Utilize unified insights to refine your advertising and remarketing strategy to drive better campaign performance
  • Choose the DoubleClick solution that best fits your organization: DoubleClick Campaign Manager, DoubleClick Bid Manager, DoubleClick Search, DoubleClick Creative Solutions, DoubleClick Ad Exchange, Google Analytics 360 Suite, or Google Audience Center 360

Cost: Contact for a quote


Analytics and Tracking Tools

6. Google Analytics
@googleanalytics

Google Analytics

No marketing technology toolkit would be complete without Google Analytics, the “powerful and integrated measurement tools for today’s biggest enterprises.” Google Analytics is an analytics and tracking tool that helps organizations get better results across all of their sites, apps, and offline channels by turning customer insights into gains. Google Analytics covers organizations of any size, from the enterprise with Google Analytics 360 Suite, to Google Analytics free solutions for small business.

Key Features:

  • Analyze data from all touchpoints in one place to gain a deeper understanding of customer experience
  • Built to work with AdWords, DoubleClick Bid Manager, and other Google advertising solutions
  • Collaborate across the organization with the easy-to-use interface and shareable reports

Cost:

  • Google Analytics 360 Suite: Contact for a quote
  • Google Analytics for Small Business: FREE

7. Moz Content
@Moz

Moz Content

Moz Content is an analytics and tracking tool for the marketing technology toolkit that is known for its unique, reliable insights. Moz Content enables organizations to “quickly audit, measure, and discover relevant content,” so they can learn which content is most engaging. Moz Content also delivers valuable content analysis insights to save organizations time and give them a competitive edge.

Key Features:

  • Audit any website and and drill down into topics, authors, and more with Content Audit
  • Explore the most popular sites on the Internet and determine the strategies others are using with Content Search
  • Improve content strategy, discover missed opportunities, and address your competition

Cost:

  • Strategies: $59/month or $47/month when paid yearly – 2,500 pages/audit, 10 audits/month, 1 tracked audit, 10 saved content searches
  • Teams: $129/month or $103/month when paid yearly – 5,000 pages/audit, 20 audits/month, 10 tracked audits, 50 saved content searches, includes Google Analytics integration
  • Agencies: $199/month or $159/month when paid yearly – 10,000 pages/audit, 50 audits/month, 20 tracked audits, unlimited saved content searches, includes Google Analytics integration

8. Crazy Egg
@CrazyEgg

Crazy Egg

Crazy Egg is an analytics and tracking tool for the marketing technology toolkit that helps marketers to see where people click, with heatmaps and confetti reports. This MarTech tool lets you see exactly how users click and scroll through your website, so you know exactly what people do while they are visiting your organization.

Key Features:

  • Learn where people click and where they don’t
  • Discover how many people scroll through your pages and where the majority of them stop
  • Speed your testing and analysis process
  • Increase conversions and engagement

Cost: FREE trial for 30 days; Contact for a quote


Campaign Management Tools

9. Integrate
@integrate

Integrate

Integrate is a campaign management tool for marketers to “bring control, accountability, and scale to outbound demand generation.” With Integrate in their marketing technology toolkit, marketers more easily acquire new prospects and potential customers. And, Integrate’s intuitive interface streamlines the lifecycle of outbound marketing campaigns in just a few clicks.

Key Features:

  • Centralize outbound marketing programs in one dashboard
  • Manage all lead generation, call generation, and affiliate campaigns inside the Integrate platform
  • Use the single view of all sources to make strategy adjustments based on which partners meet back-end marketing metrics

Cost: Contact for a quote

10. IBM Campaign
@IBM

IBM Campaign

IBM Campaign, formerly Unica Campaign, is a campaign management tool for the marketing technology toolkit that provides multichannel campaign management. Marketing teams have the ability to deliver the right messages at the right times to the masses with IBM Campaign.

Key Features:

  • Build a targeted, ongoing dialogue with customers and prospects via online history
  • Accurately measure marketing activities by attributed various types of responses to specific campaigns with best match, fractional, multiple, and custom methods
  • Manage your full campaign logic and reuse campaign management building blocks

Cost: Contact for a quote

11. Teradata Integrated Marketing Cloud
@Teradata_Apps

Teradata Integrated Marketing Cloud

Teradata Integrated Marketing Cloud helps brands by delivering individualized insights that drive meaningful communications with customers. Teradata’s integrated marketing solutions enable organizations to respond to customers in real time with relevant, cohesive messaging via automated processes and omni-channel marketing campaigns with integrated insights from customer data.

Key Features:

  • Harvests customer data from anonymous and known touchpoints
  • Bridge the gap between marketing and IT to capitalize on customer data
  • Identify, understand, and connect with customers in real time

Cost: Contact for a quote

12. Act-On for the Enterprise
@ActOnSoftware

ActOn for the Enterprise

Act-On Software, Inc., is a leading marketing automation provider for SMBs and the enterprise. Their Act-On for the Enterprise is a campaign management tool that belongs in the marketing technology toolkit of marketers who want to work more productively and efficiently with marketing automation.

Key Features:

  • Increase brand awareness and generate and nurture leads
  • Easily manage complex programs with more efficiency
  • Drive personalized experiences
  • Engage customers across channels
  • Utilize tailored intelligence for a competitive edge
  • Easily measure and analyze campaign performance

Cost:

  • Professional: Starting at $600/month
  • Enterprise: Starting at $2,000/month

13. Oracle Marketing Cloud
@OracleMktgCloud

Oracle Marketing Cloud

A campaign management tool, Oracle Marketing Cloud is a modern marketing solution that integrates cross-channel, content, and social marketing with data management for the enterprise. Oracle Marketing Cloud offers the data-driven solutions that marketers need in their marketing technology toolkits to create engagement, orchestrate experiences, and optimize online interactions to attract and retain customers.

Key Features:

  • Connects cross-channel, content, and social marketing with data management and activation, along with hundreds of pre-integrated app and data partners
  • Deliver personal and individualized experiences to drive revenue across channels
  • Make it easier for marketing teams to create content, map to buyer personas, and integrate with cross-channel campaigns
  • Key in to customer conversations with depth and intelligence
  • Transform data into actionable audience intelligence to engage customers across the marketing ecosystem

Cost: Contact for a quote


Content Delivery Networks (CDN)

14. Akamai
@Akamai

Akaimai

Akamai is a global leader in content delivery network and cloud services, making the Internet reliable, fast, and secure. Organizations choose Akamai for their marketing technology toolkits because they need the Internet to be business ready so they can transform their sites into “immersive web experiences.”

Key Features:

  • Next-generation CDN that is fast and reliable enough to help protect against web attacks, manage video and image workflow, and optimize websites to improve web performance for various devices and network connectivity
  • Optimizes and secures the performance and delivery of online content and applications
  • eCommerce performance for fast, personalized, omnichannel shopping and brand experience on any device, any time, anywhere
  • Enterprise agility accelerates and secures web applications and simplifies moving into the hybrid cloud
  • Delivers great experiences on any device at any time, though mobile and responsive web design optimization

Cost: Contact for a quote

15. MaxCDN
@MaxCDN

MaxCDN

MaxCDN is a content delivery network that speeds websites to make tech teams faster. With MaxDCN in the marketing technology toolkit, organizations to not have to wait for content delivery or to take action. Meet the expectations of your customers and prospects with MaxCDN.

Key Features:

  • Network built for users with strategically-placed edge locations in high-demand areas
  • Maintain control over your network with the MaxCDN control panel and instantly provision and purge content, generate usage reports, and adjust how content is cached on each location
  • Core features include real-time capabilities, analytics, security, and support
  • Advanced features include EdgeRules, origin shield, REST API, and SSL

Cost: Contact for a quote

16. CDNetworks
@CDNetworks

CDNetworks

CDNetworks, a content delivery network, enables global cloud acceleration with 160 presence points, including China, Russia, and other emerging markets. This marketing technology tool delivers robust website and application functionality via global cloud acceleration and security

Key Features:

  • Seamlessly combines all necessary components for delivering high-performance, robust website and application functionality, including Cloud Security; acceleration for applications, static and dynamic content, and media; cloud-basded DNS, load balancing, and storage
  • Natively integrates a set of products purpose-built for working in conjunction with one another to minimize the number of calls between systems and eliminate unnecessary transactions
  • Speeds delivery of applications and all other content types to end users

Cost: Contact for a quote


Conversion Optimization Tools

17. Optimizely
@Optimizely

Optimizely

Optimizely is a conversion optimization tool for the marketing technology toolkit that empowers brands to optimize their websites and mobile apps, deliver customer experiences, and drive business value. With Optimizely, marketers are able to test, personalize, and optimize all with one platform for the web and mobile apps.

Key Features:

  • Code-free visual editor
  • Best-in-class integrations
  • Targeted experiences for each customer
  • ROI generated in real time
  • Fast, scalable, and secure infrastructure

Cost:

  • Starter: FREE
  • Pay As You Go: $49/1,000 MUV
  • Enterprise: Contact for a quote

18. Ion Interactive
@ioninteractive

Ion Interactive

Ion Interactive, a conversion optimization tool, helps organizations generate business value through more leads, higher lead quality, and deeper buyer profiles, all while utilizing interactive content marketing. Ion Interactive is the marketing technology tool that makes it possible for marketers to rapidly create, test, and measure engaging, interactive content marketing with the SaaS platform built especially for marketers.

Key Features:

  • Interactive content is nearly 95% more effective at generating conversions than static content
  • Use interactivity to generate, qualify, and profile more leads
  • Customizable programs that fit organizations’ priorities

Cost: Contact for a quote

19. Unbounce
@unbounce

Unbounce

Unbounce belongs in the marketing technology toolkit of organizations that are looking to build high-converting mobile responsive landing pages to power their marketing campaigns. A conversation optimization tool, Unbounce offers full creative control and better marketing ROI without the technology bottlenecks.

Key Features:

  • Create custom landing pages that drive more conversions
  • Includes more than 80 landing page templates
  • Built-in A/B testing to increase conversions
  • Use dynamic text replacement to boost quality scores
  • Embed any custom script, such as Google Analytics, Tag Manger, and more

Cost: FREE trial available for 30 days

  • New Business & Entrepreneurs: Starting at $49/month paid monthly
  • Consultants & Small Business: Starting at $99/month paid monthly
  • Agencies & Marketing Teams: Starting at $199/month paid monthly


Customer Relationship Management (CRM) Tools

20. Salesforce
@salesforce

Salesforce

Salesforce, “the world’s #1 CRM solution,” connects businesses to customers in an innovative way. This CRM platform gives employees complete access online, so that organizations do not have to purchase, set up, or manage infrastructure. Salesforce’s ease of use makes it a must-have for any marketing technology toolkit, especially because it results in more leads with less work.

Key Features:

  • Increase customer loyalty, retention, and satisfaction
  • Connect one-to-one with customers wherever they are, including social and mobile
  • Anticipate customers’ needs based on past behavior
  • Monitor and manage business from anywhere, any time with Salesforce

Cost: Contact for a quote

21. SugarCRM
@sugarcrm

SugarCRM

SugarCRM is known for being “a truly individual solution for all employees to create extraordinary customer relationships.” A complete CRM solution for the marketing technology toolkit, SugarCRM automates core sales, customer service, and marketing processes with a precise focus on the individual.

Key Features:

  • Innovative, flexible, and affordable CRM
  • Extend SugarCRM’s functionality via applications and solutions, from Sugar Technology partners, that integrate with the enterprise environment
  • Broad range of deployment options for on-premise and cloud, making SugarCRM a highly customizable CRM
  • Automate and optimize the most complex business practices in order to improve customer experience, increase productivity, and reduce operating costs

Cost:

  • Sugar Professional: $40/user/month billed annually
  • Sugar Enterprise: $65/user/month billed annually
  • Sugar Ultimate: $150/user/month billed annually

22. Zoho CRM
@zoho

Zoho CRM

Zoho CRM offers smart software for growing businesses. Zoho is an award-winning solution offering everything organizations need to run their sales and marketing departments. Zoho is the CRM solution that belongs in the marketing technology toolkits of companies that are striving to attract, retain, and delight more customers and transform into customer-focused organizations.

Key Features:

  • Pay as you go with no long-term contracts
  • Drag-and-drop customization allows users to tailor Zoho CRM to meet precise business needs
  • Goes beyond CRM to include a broad suite of apps, including email, survey builder, email marketing, and more

Cost: FREE for up to 10 users

  • Standard Edition: Starting at $12/month/user
  • Zoho CRM Plus: $Starting at $50/month/user

23. Insightly
@insightlyapp

Insightly

The leading small business CRM, Insightly is used by more than 550,000 people around the globe. Insightly is a unique CRM solution for your marketing technology toolkit because it combines CRM and project management into one powerful, affordable tool.

Key Features:

  • Manage leads, contacts, organizations, partners, and more with the CRM functionality of Insightly
  • Detect nearly every social media profile associated with a contact’s email address
  • Integrates with email, MailChimp, QuickBooks Online, and more
  • Insightly mobile app supports iPhone and Android phones and popular tablets

Cost: FREE trial available for 14 days

  • FREE – for up to 2 users
  • Basic: $12/user/month billed annually or $15/user/month billed monthly
  • Plus: $29/user/month billed annually or $35/user/month billed monthly
  • Professional: $49/user/month billed annually or $59/user/month billed monthly
  • Enterprise: $99/user/month billed annually or $129/user/month billed monthly

24. NetSuite
@NetSuite

NetSuite

NetSuite CRM+ helps users redefine customer relationships and grow their company with customer-centric CRM software in the cloud. This marketing technology CRM tool gives organizations a real-time, 360-degree view of customers and delivers a seamless flow of information across the entire customer lifecycle.

Key Features:

  • Delivers quotes, order management, commissions, sales forecasting, and integrated eCommerce capabilities, in addition to traditional CRM capabilities
  • Streamlines lead-to-cash processes
  • Increases productivity across the organization with a 360-degree view of customers
  • Improves sales performance through forecasting, upset, and commission management
  • Manage global sales and service organizations

Cost: Contact for a quote


Data Management Platforms (DMP)

25. Core Audience
@Core_Audience

Core Audience

Core Audience is a data management platform that “enables optimization across Hearst Corporation’s digital network of content and audiences.” Core Audience delivers a multi-platform impact with its cross-platform solutions that empower organizations to develop stronger relationships with consumers by reaching the right people at the right time on the right device.

Key Features:

  • Offers a full suite of standard and high-impact formats that can be delivered across desktop environments
  • Access proprietary data and precise location targeting across smartphones and mobile devices
  • Deliver video ads to leverage insights about readers and their viewing habits while Core Audience optimizes videos based on a host of performance goals

Cost: Contact for a quote

26. Krux
@KruxDigital

Krux

Krux is a next-generation DMP that seeks to “help businesses increase revenue by delivering more valuable content, commerce, and marketing experiences.” This DMP for your marketing technology toolkit enables organizations to put people data to work by delivering more valuable and more personal marketing, media, and commerce experiences.

Key Features:

  • Sets companies on the course to people data activation by unifying people data from multiple sources into a single view and then delivering experiences tailored to each individual
  • Increasingly granular personalization made possible by iterative learning and intelligent awareness
  • Enables the total view, recall, and capture of 100% of people data
  • Real-time, one-to-one engagement at the right time, on the right device, and at the right frequency

Cost: Contact for a quote

27. Lotame
@Lotame

Lotame

A unifying DMP that allows users to collect data anywhere, plus use it everywhere, Lotame is known for “taking the BIG out of data.” Lotame is the marketing technology tool that drills disparate data points down to gems of insight on which organizations can base their product, marketing, and business decisions.

Key Features:

  • Powerful, yet easy to use SaaS platform that evolves to meet changing market needs
  • Operates one on of the world’s largest third-party data networks, which is available for use in underpinning marketing and monetization strategies
  • Makes audience data meaningful and actionable so that marketers are positioned to learn more about their most valuable customers and make smarter advertising decisions

Cost: Contact for a quote

28. Neustar PlatformOne
@Neustar

Neustar PlatformOne

Neustar, Inc., provides cloud-based informations services and data analytics. The Neustar PlatformOne is the DMP that offers “precision marketing for a personalized customer experience.” In fact, this integrated marketing DMP is a marketing technology tool for your toolkit that empowers advertisers to deliver precision marketing across all marketing activities.

Key Features:

  • Data onboarding for improved campaign performance, website optimization, and more
  • Plan new marketing programs and inform strategic marketing planning with accurate customer intelligence
  • Create and activate high-performing audiences across digital and traditional channels with precise targeting
  • Measure, predict, and dramatically improve marketing results with advanced analytics, available in a single platform

Cost: Contact for a quote

29. IgnitionOne Digital Marketing Suite 3.0

IgnitionOne Digital Marketing Suite

IgnitionOne offers marketing technology that is simplified to aid marketers in the increasingly complex landscape of today’s digital marketing. IgnitionOne Digital Marketing Suite 3.0 is the DMP that enables organizations to operate from a single, powerful marketing cloud that puts the focus on the customer.

Key Features:

  • Joins the most critical marketing pieces in a single platform
  • Flexible enough to allow marketers to integrate with other marketing technology tools or to use the native solutions found in IngitionOne
  • Centralized data and analytics tool for a clear view of customers and prospects to ensure the right message is delivered at the right time at the right cost
  • Precision targeting for one-to-one marketing, delivering media and messaging to customers regardless of their location or device

Cost: Contact for a quote


Email Marketing Tools

30. Constant Contact
@ConstantContact

Constant Contact

Constant Contact gives small businesses and nonprofits the ability to grow and thrive via email marketing. In addition to its powerful email marketing features, this marketing technology tool offers a nationwide network of experts for training and classes, plus award-winning support for its users.

Key Features:

  • Powerful, yet easy to use
  • Customizable templates with drag-and-drop editing
  • Personalized welcome, birthday, and anniversary emails
  • Set a series of emails for contact lists
  • Easily upload contacts from Excel, Gmail, Outlook, and more so that you get contact management that doesn’t require much management at all
  • Email tracking tools uncover recipients who open, click, and share emails and social posts in real time

Cost: FREE trial available for 60 days

  • Email: Starts at $20/month
  • Email Plus: Starts at $45/month

31. GetResponse
@getresponse

GetResponse

GetResponse is the email marketing tool that helps more than 350,000 businesses market their products more effectively. Engage your subscribers with GetResponse’s powerful tools and simple email marketing interface.

Key Features:

  • Email creator that makes your emails pop on any device
  • Autoresponders allow organizations to turn leads into customers with smarter automated follow-up
  • Create, publish, and host high-converting landing pages quickly
  • Increase conversions and engagement rates with a complete webinar marketing solution
  • Build professional-looking newsletters quickly and easily

Cost: FREE trial available for 30 days

32. emfluence
@emfluence

emfluence

emfluence is a digital marketing agency based in Kansas City that focuses on email, social, mobile, search, and web. Their email marketing tool, which is part of the emfluence Marketing Platform, enables organizations to grow their audiences with email and customer data at their fingertips.

Key Features:

  • Get the visibility you need to determine whether your list is healthy
  • Email dashboard shows audience size in terms of month-over month growth and the change in growth rate
  • Quickly access the number of suppress subscribers and held subscribers

Cost: Contact for a quote

33. MailChimp
@MailChimp

MailChimp

MailChimp is an email marketing tool that keeps its mission simple; they want to help organizations “send better email, sell more stuff.” More than 10 million people already have made MailChimp part of their marketing technology toolkit, and the tool’s features make it clear why they have made that choice.

Key Features:

  • Flexible designs for brands of any size
  • Easy drag-and-drop designer
  • Collaboration options such as multi-user accounts and comments inside the editor to fit your workflow
  • Connect your store with one of MailChimp’s hundreds of eCommerce integrations to create targeted campaigns, automate product follow-ups, and send back-in-stock messaging
  • Powerful automation for online sellers with robust marketing automation
  • Advanced analytics make it easier to grow your business

Cost:

  • Free Forever: FREE for up to 2,000 subscribers and 12,000 emails per month
  • Monthly plans begin at $20/month
  • Pay As You Go Plans are available
  • Upgrade to MailChimp Pro: Contact for a quote

34. Benchmark
@BenchmarkEmail

Benchmark

Benchmark email marketing tools provide email marketing solutions that are “affordable, friendly, and stylish.” This marketing technology tool for your toolkit provides powerful, simple email marketing for enterprises looking to engage audiences.

Key Features:

  • Drag-and-drop editor
  • Live editing enables users to make updates as they go and make edits directly in the templates, in order to see the email as they create it
  • Responsive design so email looks its best on a desktop, tablet, or smartphone
  • Edit images from inside the email editor
  • Email templates for any occasion

Cost:

  • Starter Plan: FREE for up to 2,000 subscribers and 14,000 emails per month
  • Medium Plan: Starting at $11.95/month
  • Large Plan: Starting at $260/month
  • Extra Large Plan: Starting at $600/month
  • Massive Plan: Starting at $4,500/month


Marketing Automation Tools

35. HubSpot
@HubSpot

HubSpot

HubSpot, the world’s leading inbound marketing and sales platform, has more than 15,000 customers in more than 90 countries. These customers have chosen HubSpot as their marketing automation tool because it offers the integration, innovation, and automation organizations need to reach their customers and grow their business.

Key Features:

  • Powerful, easy-to-use, integrated set of applications for attracting, engaging, and delighting customers via relevant, personalized inbound experiences
  • All-in-one platform that results in less hassle, more power, and better support
  • Control content, channels, and marketing performance and benefit from the 360-degree view of the people who matter most to your company, all from the dashboard

Cost: FREE trial available for 30 days; Contact for a quote

36. Infusionsoft
@Infusionsoft

Infusionsoft

Infusionsoft offers sales and marketing software specifically built for small business. This marketing automation tool for your marketing technology toolkit helps businesses by offering a better way to grow sales via personalized, automated follow-up.

Key Features:

  • Campaign Builder gives businesses the power to create entire follow-up marketing campaigns that are triggered by a single action, profile, or contact
  • Use proven templates to get campaigns up and running fast
  • Automate repetitive external processes, including new hire onboarding and purchase fulfillment
  • Use contact information from the integrated CRM to personalize emails and inspire customers to act

Cost: 

  • Essentials: $199/month
  • Deluxe: $299/month
  • Complete: $379/month
  • Team: $599/month

37. Marketo
@marketo

Marketo

Marketo is the marketing automation tool that empowers marketers to “master the art and science of digital marketing by driving technology innovation and expertise for tomorrow.” With this marketing technology tool, marketers have the ability to drive engagement with the number one marketing automation platform. Marketo has solutions for every marketing need, from acquisition to advocacy.

Key Features:

  • Engage customers at scale at every step of their journey
  • Build and scale automated marketing campaigns across channels to engage customers in a personalized way, without requiring IT support
  • Email marketing, nurturing, ad targeting, and mobile engagement
  • Identify the best prospects and customers and close deals by triggering sales calls at the right time

Cost: Contact for a quote

38. Oracle Eloqua
@OracleMktgCloud

Oracle Eloqua'

Oracle Eloqua is a marekting automation tool that enables marketers to design and launch campaigns with personalized customer experiences. This marketing technology tool for your toolkit scales for audiences across channels and includes email, display search, video, and mobile. Oracle Eloqua’s integrated lead management and easy campaign creation facilitates in engaging the right audience at the right time.

Key Features:

  • Redesigned launch pad pages with a cleaner, intuitive design and familiar workflows that make it a faster solution for marketers
  • Easily find and engage prospects while performing prospect research
  • Simplified email marketing, demand generation, and lead management processes closely align with buyer needs and expectations at every phase of the buying process

Cost: 

  • Basic: $2,000/month – 10 users for database with fewer than 10,000 contacts
  • Standard: $4,000/month – 50 users for database with fewer than 10,000 contacts
  • Enterprise: Contact for a quote

39. Pardot
@Pardot

Pardot

Pardot B2B Marketing Automation by Salesforce is a marketing automation tool that gives marketers all of the tools they need to drive sales with intelligent marketing. Pardot helps marketers nurture leads to help generate more revenue and drive results.

Key Features:

  • Email marketing makes it possible to design email campaigns that deliver
  • Stock your pipeline with high-quality leads, via smarter lead generation
  • Increase engagement and sell faster with streamlined lead management
  • Get the insights you need with ROI reporting
  • Sell more effectively with seamless sales alignment

Cost:

  • Standard: $1,000/month
  • Pro: $2,000/month
  • Ultimate: $3,000/month


Mobile Optimization Tools

40. Ensighten Mobile
@ensighten

Ensighten Mobile

A leader in enterprise tag management and omni-channel data solutions, Ensighten helps brands securely manage and unify disparate marketing technologies and data. That’s why Ensighten Mobile is a powerful mobile optimization tool for your marketing technology toolkit; it extends Ensighten’s approach to mobile apps and makes it easier for organizations to optimize in-app experiences.

Key Features:

  • Track and improve mobile app experiences in real time
  • Manage mobile app tagging and optimize in-app experiences, without an SDK
  • Conduct real-time A/B and multivariate testing within mobile apps
  • Get out-of-the-box mobile app lifecycle metrics
  • Persona-based point-and-click platform enables seamless workflows across non-technical and technical teams

Cost: Contact for a quote

41. Mobile 1st Mobilizer for Enterprise
@getmobilizer

Mobile 1st Mobilizer for Enterprise

Mobile 1st Mobilizer for Enterprise offers a mobile device lab for rendering URLs on market-leading devices instantly for quick comparison. This mobile optimization tool for your marketing technology toolkit is trusted by more than 150,000 users around the world because it gives organizations a window into how users view their web pages across popular mobile devices.

Key Features:

  • Boost revenue and Google rankings
  • Identify broken or impaired web pages to protect your brand
  • View on real mobile devices with 100% accuracy
  • Utilize device-level metrics to increase mobile conversion rates

Cost: FREE trial available; Contact for a quote

42. Varvy Mobile SEO

Varvy

Varvy Mobile SEO is a quick and easy mobile optimization tool that tests webpages for mobile SEO issues. Because Google is using mobile friendliness as a ranking factor that greatly affects worldwide rankings, mobile optimization tool like Varvy Mobile SEO is a must for a marketing technology toolkit today.

Key Features:

  • Enter a URL to test whether it has mobile SEO issues
  • Includes a lengthy mobile optimization guide for making a site mobile and improving mobile SEO
  • Simple mobile optimization tool for quick results

Cost: FREE

43. Tapstream
@TapstreamApp

Tapstream

Tapstream powers mobile apps and provides the tools necessary for measuring, engaging, and growing a user base. This mobile optimization tool is known for powering user acquisition and engagement and delivers a total app marketing toolkit for your overall marketing technology toolkit.

Key Features:

  • Measure and optimize the best performing app install campaigns
  • Personalize the new user experience to boost engagement and retention rates
  • Optimize with A/B testing in-app marketing content to maximize conversions
  • Transform the user base into a powerful acquisition channel

Cost: Contact for a quote

44. Google Mobile-Friendly Test
@googledevs

Google MobileFriendly Test

From Google Developers, the Google Mobile-Friendly Test is a mobile optimization tool that analyzes a URL and reports whether the page has a mobile-friendly design. Trusted by organizations as a marketing technology tool, the Google Mobile-Friendly Test provides quick feedback so that organizations can be sure they are reaching customers on all devices and meeting their expectations for mobile site performance.

Key Features:

  • Simply input a web page URL and get the analysis you need to determine the mobile-friendly status of your site
  • Delivers quick, reliable feedback
  • Includes a link to a Google blog post detailing mobile-friendly criteria and the ways in which it affects Google’s search results

Cost: FREE


Tag Management Tools

45. Adobe Dynamic Tag Management
@AdobeMktgCloud

Adobe Dynamic Tag Management

With Adobe Marketing Cloud, marketers get all of the tools they need to work more productively and intelligently than ever before. One such tool is Adobe Dynamic Tag Management, a tag management tool for the marketing technology toolkit.

Key Features:

  • Access the intuitive tools needed to manage an unlimited number of Adobe and third-party tags, in order to control and optimize nearly any content online, while reducing IT dependency
  • Quickly deploy any tag and access the right data faster for real-time reactions
  • Create more precise customer experiences using rules-drive tag execution

Cost: Contact for a quote

46. Qubit Tag Manager
@qubit

Qubit Tag Manager

Qubit works to “fuel innovation and ensure marketers are able to meet the demands of today’s consumer.” With Qubit Tag Manager, marketers get an extremely flexible enterprise tag management tool specifically built for them.

Key Features:

  • Tag library makes it easy to access more than 600 tags for effortless and seamless tag deployment
  • Add your branding to Opentag and offer tag management as part of your core service offering to partners
  • Integrated with A/B testing for serving, testing, and evaluating tags
  • Control access to tags with user management
  • Asynchronous tag loading loads scrips in the background to optimize page speed

Cost:

  • Self-Service: FREE
  • Enterprise: $1,299 flat monthly fee

47. Tealium iQ
@tealium

Tealium iQ

Tealium works to help brands integrate their siloed applications and data to drive profitable interactions across all digital touchpoints. They offer Tealium iQ, a leading enterprise tag management solution, that is the foundation of Tealium’s real-time customer data platform.

Key Features:

  • Powers more web experiences than any other enterprise tag management provider
  • Enables marketing organizations to unify disparate data sources and drive more consistent visitor interactions
  • Features an ecosystem of hundreds of turnkey vendor integrations, making it possible to easily deploy and manage vendor tags, test new technologies, and control the marketing technology stack

Cost: Contact for a quote

48. Signal Tag
@Signal

Signal Tag

A leader in real-time, cross-channel marketing technologies, Signal powers thousands of brands and agencies. In addition to their general optimization tools, Signal also offers Signal Tag, a tag management tool that is free for Signal Fuse customers. Signal Tag calms the chaos of managing tags and helps organizations get their analytics and marketing programs moving.

Key Features:

  • Avoid the limitations of tags to spend less time coding and more time innovating
  • Enterprise-class tag management
  • Configure and update tags in seconds, making it possible to manage tags on your own timeline
  • Easily manage tags whenever and however you choose with Signal Tag’s workflow
  • Instantly create a tag and then preview, activate, and deactivate on your schedule

Cost: Contact for a quote

49. TagCommander Manage
@TagCommander

TagCommander Manage

A leader in European enterprise tag management, data management, and attribution for marketing, TagCommander helps customers improve their marketing agility and optimize their omni-channel customer journeys. TagCommander Manage is a tag management tool for your marketing technology toolkit that gives enterprises the ability to manage the lifecycle of vendor tags with minimal dependency on IT.

Key Features:

  • Boost marketing agility and performance across web and mobile
  • Easily comply with data privacy legislation
  • Handles real-time conversion duplication
  • Role-based permissions, intuitive workflows, and a full audit trail

Cost: Contact for a quote

50. SuperTag
@thesupertag

SuperTag

SuperTag is a universal container tag for smart tag management from Datalicous. This tag management tool for the enterprise helps to eliminate tagging inefficiencies and aligns analytics with campaign tools for driving marketing ROI.

Key Features:

  • Powerful and agile for true cross-device customer experience and marketing analytics
  • Unify data applications across channels and devices by connecting analytics and campaign tools
  • Integrates with Datalicious’ OptimaHub to unlock single customer view, media attribution, and media mix modeling capabilities

Cost: Contact for a quote

 

Related Resources


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MONEYBALL FOR SALES AND MARKETING
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MARKETING CONTENT MANAGEMENT BUYER’S GUIDE
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HOW TO BUILD A SALES PORTAL

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