To compete and win in today’s world companies need to become customer centric. Customer centric means being more tailored and personalized across everything you do; from marketing to product development. But, how companies operate today actually stifles competitiveness. Customer conversations are ignored and companies try to solve their problems by abstracting away complexity. The worst thing a company can do is simplify. Simplification frustrates employees and customers, leads to lost deals, commoditizes a company and makes it less competitive.
Nearly a quarter of CEOs (24%) feel they don’t have enough information about what customers or other stakeholders want.
The top challenge for global operations leaders is understanding what customers value.
We listen to our customers. We understand what they need and we continuously innovate around customer needs.
Almost any market can be reinvented and your company has a target on it's back.
CEOs know they must start preparing their businesses today for the more complex customers of tomorrow.
Any change scenario that doesn't linearly follow the path of vision, skills, incentives, resources, action plan is doomed to fail.
How are your CIO and CMO working together to make the best use of data analytics for a full picture of your customers now and into the future? How about your workforce?
Consumers told us stories about how our brands really matter to them. That’s led to an umbrella over all of our brands, that purpose can encompass and motivate our people around why what we do every day matters.
As a consequence of the internet and the digital way of doing things, customers basically want to do a lot of things themselves. They’re self-directed, as we call it. They know everything. They Google everything. Therefore they come to the bank with a completely different expectation.
The way we deal with our customers and charge our customers and delight our customers has changed completely from the old way of doing business.
66% of CEOs see more threats to their company than there were three years ago.
You’ve got to run a company for profit, you’ve got to run it for revenue growth, but you also have to run it to be around ten years from now doing the right things.
CEOs are focused more on customer and other stakeholder needs than ever before.
Customer behavior has become more complicated as values and buying preferences evolve.
CEOs are less confident about global economic and business growth prospects in these uncertain times.
You are facing unprecedented competition and complexity in the marketplace. Incumbents are mobilizing their most valuable assets – people and ideas – to address shifting client needs by creating new products faster, finding new ways to sell and leveraging technology a lot more.
Within your company employees encounter enormous complexity on a daily basis. In fact, your team may encounter millions of different situations. Consider just a few of your company’s operating parameters:
Then consider all of the possible permutations of these parameters. The permutations faced by your team are infinite!
Empower your employees by unlocking your company's knowedge.
Companies = People + Ideas.Maximize the value of your ideas by matching them to your people.
Compete and win by becoming customer centric.