Docurated’s artificial intelligence for CRM was showcased by the Salesforce product management team at Dreamforce 2016.
Discovers all of your structured and unstructured content, no matter where it lives.
AI predicts the most effective activity and content combinations.
Sales receive tailored recommendations on which content to use for each specific client.
The fact that content is stored all over the place means content analytics on how content is used within one particular system are a total waste of time.
One of the main drawbacks I can see with so many sales content recommendation tools is that they don’t index historical data and activity so it can take a couple of years before you get any worthwhile recommendations.
Companies implementing sales content management software should understand that a strategy and ongoing administration are required.
There can be a perception that the platform is overly complicated.
Companies implementing live docs should understand that a strategy and ongoing administration are required.
It’s not surprising that many customers don’t implement dynamic content.
Taking advantage of dynamic content requires rigorous sales content management processes and alignment between sales and marketing.
Just under half of CIOs rate themselves "strong and effective" strategic business partners. That is a step in the right direction, but more needs to be done, and CIOs perhaps remain inhibited by their established role as guardians of the technological status quo.
We need to prioritize and align technology investments into areas that drive real growth and innovation for the business.
Docurated provides content analytics so you can understand your Content ROI. Docurated shows what decks are resonating in the field and helps Marketing re-purpose and optimize content. As Marketing changes content Docurated automatically picks it up and makes available to Sales. Docurated is the only solution that provides a Sales->Marketing Feedback loop.