Docurated Weekly News 3/18
The Docurated newsletter is a hand-curated newsletter compiled to bring you first-person accounts and insights from the sales and marketing ecosystem.
Cara Hogan of Insight Squared shares the wisdom of Steli Efti, CEO of Close.io, on how to motivate SaaS sales reps to disqualify prospects early on and target the right customers in “[Podcast] Nailing The SaaS Sale With Steli Efti.”
MEDIA AND PUBLISHING
Ellen Gomes of Marketo Blog examines how Facebook’s newly launched Instant Articles might apply to brands and content marketers and what this change could mean for them in her post, “How Facebook Instant Articles Could Change the Game for Content Marketing.”
Paul Armstrong of Forbes explains how media companies can fight back against social media sites like Facebook who have started to take ownership of news distribution in“How Media Companies Can Fight Frenemies Facebook, Twitter, Apple And Google”
Aaron Ross of Predictable Revenue endorses his fellow colleague’s recommendation to incorporate quizzes into your marketing strategy as a way to draw audiences to your content in “How To Use Quizzes in Your Marketing Strategy.”
John Rampton of Due responds to the recent investment increase in content marketing by providing a helpful primer on how to plan your content marketing budget for 2016 and beyond in his article, “4 Essentials to Wring Results From Your Content Marketing Budget.”
Sujan Patel of Narrow.io discusses the importance of diversifying the type of content you create and how this will in turn diversify the traffic you attract in his post, “How to Use Multiple Content Formats to Diversify Your Traffic.”
Angela Stringfellow of Docurated writes on a few of the notable trends that are likely to shape the marketing technology landscape in 2016 in her post, “5 Trends in Marketing Technology Poised to Re-Shape Marketing.”
Kim Honjo of Salesforce examines the benefits of opening a Twitter customer support channel in her post, “Twitter is Your Customer Service Secret Weapon.”
Ilan Mochari of Inc. takes a look at the successful digital transformation initiatives at JP Morgan Chase, AmerisourceBergen, and HarperCollins in “How 3 Companies Embraced Their Digital Transformations”.
Boeing CIO, Ted Colbert spoke to Forbes this week about how he drives transformation at the company in “Boeing CIO Ted Colbert Drives Digital And Security Transformation”.
Ruben Schaubroeck of McKinsey explains how companies can break down silos and boost collaboration in “Making collaboration across functions a reality”.
Drew McLellan of HubSpot outlines 3 ways agencies can avoid those new business lean spells in “How to End the ‘Feast or Famine’ New Business Cycle”
Vanessa McGrady of Forbes presents new research which shows how financial services companies are not really resonating with women in “Survey: Women Feel Disconnected From Financial Services Companies”
David Craig of Thomson Reuters explains how the financial services industry should look at companies like Uber to get ahead in “Uberizing financial services: What works for consumers will work for businesses”
Financial services writer Tom Groenfeldt looks at the impact big data will have on the financial services industry in “The risks of big data: Risk mitigation with advanced analytics”
Leagh Turner, COO at SAP pinpoints the 5 cultural changes that can bring about transformation in “What comes first in digital transformation, the culture or the innovation?”.
Stanford Professor, Stefanos Zenios explains how how design thinking enhances creativity in the workplace in “How Design Thinking Improves the Creative Process”.
Caren Fleit of Korn Ferry outlines the steps to take when developing a customer-centric organization in “Why Boards Must Support CMO Change Agendas To Build More Customer-Centric Organizations In 2016”.