Docurated Weekly News 3/25

 In Blog, News

The Docurated newsletter is a hand-curated newsletter compiled to bring you first-person accounts and insights from the sales and marketing ecosystem.


Laura Stack, President & CEO of The Productivity Pro explains how the best leaders are able to marry effectiveness and efficiency in “Effectiveness and Efficiency: Why Successful Leaders Do Both”.

Sujan Patel of warns against premature growth and the devastation it can cause your business in his article, “Growth Isn’t Everything: 7 Lessons Learned from 5 Failed Companies.”

David Fitzgerald of The Value Shift pinpoints the importance of learning in sales today in“Sales Learning is the New Path to Increased Sales Productivity”

Angela Stringfellow of Docurated offers a few tips and strategies for fostering a successful enterprise content management in her article, “Marketing Content Management: Best Practices for Enterprise Marketers.”


Amar Doshi of 6sense explores three important tech trends that have made the execution of account-based marketing more efficient and scalable in his article, “3 Technology Trends Powering Account-Based Marketing.”

Robert Pease of Heinz Marketing outlines the role of account-based marketing in sales and marketing alignment in “Why Account-Based Marketing Is The Key to Sales and Marketing Alignment”.


Jeremy Boudinet of Ambition is currently conducting his 2nd Annual March SaaSness Tournament, pitting 64 SaaS companies against one-another where the winners are chosen by popular vote. See who made it to Round 2 in his post, “March SaaSness: Round 2 Preview” and learn how to cast your vote for Round 3.

Customer Success

Alex Birkett of ConversionXL addresses several misconceptions and misuses surrounding the Net Promoter Score and shows you how to properly create value from this tool in his post, “Where NPS Falls Short (and How to Put It to Work).”

Len Markidan of Groove explains how upselling can actually boost customer satisfaction in “How to Use Upselling to Increase Customer Happiness, Retention and Revenue”


David Hassell of 15Five examines a few of the reasons why you may, or may not, want to utilize a remote team and offers a few techniques that will help keep teams connected and on-task in this infographic, “Remote Teams: Good for Your Company or a Productivity Nightmare?”

Peter Cook of Switch & Shift examines the importance of creativity in the workplace and how to manage it in “In the Information Age, We Need Brain-Based Enterprises”.

Steve Lennon of Fujitsu explains how Fujitsu used design thinking to solve complex business challenges in “Design thinking”.

Paul Korzeniowski of Information Week pinpoints the cultural changes that can boost collaboration in “How To Make Your Workplace Culture Collaborative”.

Elise Mitchell of Entrepreneur explains how you can nurture an entrepreneurial mindset at your company in “The 4 Steps Needed to Instill an Entrepreneurial Mindset Into Your Company Culture”.

IBM CIO, Jeff Smith spoke with Forbes about the business decisions they made at IBM to create a more agile environment in, “The CIO Of IBM On How To Create An Agile Enterprise”.

Media and Publishing

Lucinda Southern of Digiday explores how Quartz has successfully switched their focus to video in “In 10 months, Quartz has gone from zero to 200 million video views”

Emma Hall of AdAge reports on the launch of Blendle – an ambitious new platform for journalism in, “Major Publishers Back U.S. Launch of Micropayments Platform”.

Michael Hyatt, the former chairman and CEO of Thomas Nelson publishersexplained his multi-platform success to Entrepreneur in “Multimedia Maven Michael Hyatt Explains His Success Over Several Platforms”

Maarten Albarda of MediaPost pinpoints some of the key findings in the recent Media Usage Around the World report in “The Next Revolution Will Not Be Televised, But Instant-Messaged”


Erik Devaney of HubSpot analyzes how 6 famous brands bounced back in “6 Famous Brands That Staged Successful Comebacks”.

Alp Mimaroglu of Convince & Convert outlines 10 great lessons from David Ogilvy and how they can be applied today in, “10 Marketing Tips from Father of Marketing David Ogilvy”

Tom Whatley of 7 Day Content Marketing shares several strategies for generating fresh traffic and consequently build more strategic relationships while accomplishing your SEO goals in “Content Distribution Strategies and Tools to Drive Traffic.”

Financial Services

Dawn deClouet, Senior Director at Merkle explains how financial institutions can target millennials in “Targeting Millennials: Are They The New Baby Boomers?”.

Hugo Moreno of Forbes runs through the new regulatory changes taking place in financial services in “New Conflict-Of-Interest Rules For Financial Services”.

Laura Gaze of Thomson Reuters looks at the impact of fintech innovation in “The future of money”.

Kimberly Trimble of IBM examines the new incentive compensation management strategy proving popular with leading banks in “How banks are using incentive compensation management (ICM) to help increase revenue and drive growth”.

Mike Anderson of the Financial Marketer outlines how financial services companies can incorporate social media into their strategy in “How to develop a social media marketing strategy – for financial services”.

Patrick Laurent of Deloitte talks digital disruption and questions where the innovation in financial services will lead us in “Where is innovation in Financial Services leading banks?”.

Customer Centricity

Daniel Archer of MyFeelBack looks at how Amazon lead the way in customer centricity in “3 Customer-Centric Lessons from Amazon”.


Ben Rossi of InformationAge measures the impact of digital transformation and ponders what’s next in “How to move beyond digital transformation”.

Jason Allen Ashlock of The Frontier Project outlines the simple mindset hack that can transform your team in “This One Mindset Hack Will Transform Your Team”.

Competitive Strategy

Rick Tetzeli of Fast Company goes in depth on the Lyft’s battle for supremacy with Uber in “Lyft To Uber: The Race Is On”.

Internet of Things

Kai Goerlich of Digitalist takes a deep dive into the impact the internet of things is having across a range of industries in “How Quickly Are Industries Adopting the Internet of Things?”.

Mergers and Acquisitions

Bain Insights recently posted an interesting article on Forbes explaining how to ensure your merger is a success in “Getting The Most Out Of A Merger”


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