Docurated Weekly News 4/1

 In Blog, News


Peter Sena of Digital Surgeons explains how Snapchat has become an increasingly important tool for marketers in “Snapchat Isn’t a Fad. It’s the Future of Brand Conversation”

Mollie Spilman, CRO at Criteo explores the impact Facebook’s new reactions button will have on advertisers in “Facebook’s New Reaction Buttons: A Game Changer For Advertisers?”

Yuyu Chen of Digiday analyzes the leadership crisis in advertising in “The ad agency leadership crisis isn’t at the top, it’s in the middle ranks”

Brands reporter, Yuyu Chen looks at The Atlantic’s digital ad revenue strategy in “How sponsored content drives more than 60 percent of The Atlantic’s ad revenue”


Sahil Patel of Digiday explains how publisher video strategy is evolving in ”How publishers are adapting their video strategies in the age of platforms”

AdvertisingAge report on the trend which saw 70 daily newspapers sold last year in”Newspapers Gobble Up Each Other to Survive Digital Apocalypse”

Sam Kilmer of Cornestone Advisors picks out the 4 things financial marketers should naver say in “4 Things Financial Marketers Say That Could Get Them Fired”.


Kimberley Trimble of IBM examines the impact of social media on the banking industry in ”4 ways social media data tracking is shaping the banking industry”

Alastair Dryburgh of Forbes outlines the big problem financial companies have with risk management – and it’s not what you think in ”Risk Management: The Biggest Problem Is Not The One You See”

eMarketer examines how financial institutions are taking on the internet of things in”Financial Institutions Turn to the Internet of Things to Stay Competitive”


Bestselling author, Jill Konrath talks sales productivity in ”5 Insanely Simple Productivity Strategies for Sales Executives”


George Deeb of Red Rock Ventures explains how companies who do not continuously innovate are doomed to failure in ”Continue to Innovate Your Products, or Die a Slow Death”

Finance Professional Art Zantinge takes a deepdive into the source of enterprise productivity in ”Creativity, Innovation, and the Value of Wisdom”

Steve Glaveski of Innovation Excellence how to get internal buy in for innovative initiatives in ”How to Get Buy-in and Resources for Enterprise Innovation”


Bain Partner, Richard Jacksonexplains howsuccessful companies take the time to build a repeatable M&A strategy in ”Richard Jackson: Commercial Due Diligence”


Brian Solis of the Altimeter Group explains how companies can succeed by adopting a counterintuitive approach to digital transformation in ”Smart CMOs And CDOs Take The ‘Opposite’ Approach To Digital Transformation”

Daniel Newman of Forbes takes a deep dive into the increasingly popular idea of digital transformation in ”What Should Digital Transformation Mean To Your Business?”

Andrew Morrison, President, Large Enterprise Operations, Europe at Xerox. tackles the state of digital transformation in ”How outsourcing is enabling the digital enterprise”

Scott Harper of Dialexa pinpoints how you can get your executive team to buy in to digital transformation in “Selling Your Executives on Digital Transformation”


Transformation thought leader Bruce A. Strong explains the important role of emotional intelligence in competitve strategy in “Why EQ is Just as Important as IQ for Strategy Leaders”


Nick Jones of Gartner outlines the Internet of Things technologies enterprises need to know about in ”10 IoT Technologies Every CIO Needs To Understand”

LogMeIn CEO and President Bill Wagner sat down with ITWire for a wide-ranging discussion on topics like security, culture, and the internet of things in ”VIDEO Interview: LogMeIn CEO Bill Wagner talks LastPass, Rescue Lens, IoT and more”


Samanth Stone of Business 2 Community explains how to eliminate 5 revenue roadblocks in ”5 Sales Habits Disrupting Marketing’s Ability to Drive Revenue”


Kimberly Storin of IBM outlines how the CMO of the future can embrace big data in ”The CMO of the Future: How to Embrace Really Big Data”


Cory Crosland of Croscon explains how success without cross-functional collaboration is becoming increasingly unlikely in ”Digital business success requires collaboration”

Daisy Hernandez of SAP JAM outlines the benefits collaboration and learning have for manufacturing companies in ”The Advantages Of Collaborative Learning And Development For Manufacturers”


Danny Iny, CEO of Mirasee outlined the behaviors that make remote teamwork a success in ”10 Habits of Highly Successful Remote Teams”

Steve Minter of IndustryWeek put together a 10 step team building guide in ”How to Build a High-Performance Team”


Jonathan Long of Market Domination Media provides a few tips for creating a high-converting explainer video in his post, “7 Keys to Producing a High-Converting ‘Explainer’ Video.”

Micheline Nijmeh of LiveHive, Inc. responds to the growing number of informed buyers and their preference to interact with vendors digitally, and offers a few “Best Practices for Successful Online Sales Demos.”

Sean Sheppard of GrowthX outlines the foundation for finding the perfect product-market fit in his post, “The Foolproof Formula for Finding Product-Market Fit.”

Teagan West of scrunch helps you incorporate influencers that will compliment your marketing and advertising efforts in “13 Types of Influencer Marketing Campaigns to Complement Your Digital Marketing Strategy.”

Steven Forth of Rocket Builders discusses the framework of a solid, well-established pricing strategy and how to determine whether yours is failing in his post, “Your Pricing Strategy is Failing – Three Signals that Tell You Why.”

Claire Murdough of HelloSign helps you speed up your sales cycle by making it more predictable in her post, “7 Smart Strategies to Speed Up Your Sales Cycle.”

Angela Stringfellow of Docurated reveals the top essential tools for your marketing technology toolkit in her article, “The Ultimate Marketing Technology Toolkit: 50 Must Have Tools.”


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