Docurated Weekly News 4/22

 In Blog, News

The Docurated newsletter is a hand-curated newsletter compiled to bring you first-person accounts and insights from the sales and marketing ecosystem.

CLICK HERE TO DOWNLOAD THE STATE OF SALES PRODUCTIVITY REPORT

MEDIA & PUBLISHING
Jeremy Goldman of Firebrand Group examins the role of content in the growth of Refinery29 in “How This $100M Media Company Keeps Audiences Coming Back Using ‘Sticky’ Content”

Lucia Moses of Digiday wonders whether pageviews are still a metric publishers should focus on in “’The pageview is antiquated’: How Purch is trying to measure true reader impact”

AGENCIES
Drew McLellan of HubSpot explains how to make your agency stand out in “How to Differentiate Your Agency From All the Rest”

Anselmo Ramos of David Miami explains why agencies should look beyond the portfolio when hiring in, “When Looking for Talent, Don’t Trust the Portfolio”

FINANCIAL SERVICES
Jim Marous of The Financial Brand explains how financial services companies can follow Amazon’s lead in “The Importance of Becoming the Amazon of Banking”

Agi Marx of Customer Monitor delves into financial services marketing strategy in “5 essential digital marketing strategies for financial services”

Russ Alan Prince of Forbes identifies brand as the key to success in wealth management in “To Excel In Cultivating The Wealthy, Financial Advisors Need A Dual-Impact Brand”

Stacey English, head of Regulatory Intelligence, Thomson Reuters goes in depth on the evolving role of the Chief Compliance Officer in “The evolving role of a chief compliance officer”

SALES & MARKETING PRODUCTIVITY

Neil Patel of KISSmetrics helps you cash in on a particular Google feature that most SEO’s don’t even try take advantage of in his article, “How to Get Extra Organic Search Traffic with Google’s ‘Related Questions.”

Meaghan Moraes of FullFunnel discusses how a knowledge discovery program can impact your content curation capabilities in her post, “How a Knowledge Discovery Program Elevates Your Content Curation.”

Amy McCarthy of Marketo Blog understands the value of case studies and shares a few insights as to their critical components in “3 Important Elements of a Customer Case Study.”

Sujan Patel of ContentMarketer.io examines a few of the major words that people respond to and breaks down how to incorporate them into your content marketing strategy in his article, “A Data-Driven Answer to Highest Converting Words.”

Jake Peterson of Segment explains how he measures the ROI from his customer support team in his post, “Measuring the ROI of Support.”

Fergal Glynn of Docurated weighs the differences between utilizing a machine learning approach and a rule-based approach when it comes to how we manage and use content, knowledge and ideas in “Machine Learning vs Rule-Based Content Management Systems.”

TRANSFORMATION:

Deloitte took a deep dive into digital transformation in “Where do you fit in the new digital ecosystem?”

Philips’ global head of digital and social marketing, Blake Cahill shared some interesting insights from Philips digital transformation program in “Digital Agility Key To Philips’ Future”

Digital influencer Dion HInchcliffe spoke during the week about the role of the network – not networks of technology, but networks of people in “Digital Influencer Dion Hinchcliffe: Power Of The Network”

Matt Strez of Namely explains how having the right tech in place can positively impact your employees’ experience in his post, “Want a Better Employee Experience? Start By Simplifying Tech.”

REVENUE:

Sam Harkness of Marketo put together a 5 point plan based on Moneyball for increasing channel revenue in “5 Moneyball Tips for Marketing and Sales to Win Big with Partners”

Janet Schijns of Verizon explains the impressive plans Verizon has in store for their channel programs in “New Verizon Channel Chief Schijns: We Have Big Plans For Partners”

CULTURE:

Lou Markstrom of CIO.com explains how to create an innovative culture in “4 key ways to create a culture of innovation”

Gareth Wilson of Fog Creek Software charts the impact of startup culture on enterprise companies in “How Startup Culture Is Changing Enterprise Innovation”

COMPANY AND CULTURE:

Social researcher Claire Madden offers some great tips on how to develop a collaborative and innovative workplace in her TED talk “Creating a culture of collaborative innovation”

Amy Fox, CEO of Accelerated Business Results explains what leaders can do to boost collaboration in “Great Leaders Connect With Employees, Foster Collaboration and Embrace Continuous Change”

Carolina Samsing of HubSpot outlines “10 Tried-and-True Tips for Sales and Marketing Alignment”

INNOVATION:

Rob Hoehn of IdeaScale explains where innovation begins in “Innovation: Knowing Where to Begin”

Stanford Professor Jonathan Bendor explains how to quash bad ideas without stifling innovation in “Why Criticism is Good for Innovation”

Author Nathan Furr questions whether B-school grads hurt rather than help innovation in “Why Innovators Hate M.B.A.’s”

MERGER AND ACQUISITION STRATEGY:

Indrajit Gupta of Business Standard pinpoints the 6 key elements every merger and acquisition must have to succeed in “Tata Corus – A deal from hell”

OPERATIONAL EFFICIENCY:

Peter Caputa of HubSpot outlines “16 Essential Questions to Ask Yourself to Streamline Your Sales Process Efficiency”

Wrike put together a great infographic with 50 tips to boost productivity in “50 Productivity Tips That Will Boost Your Brainpower”

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