Docurated Weekly News 5/13

 In Blog, Uncategorized

The Docurated newsletter is a hand-curated newsletter compiled to bring you first-person accounts and insights from the sales and marketing ecosystem.

CLICK HERE TO DOWNLOAD THE STATE OF MARKETING PRODUCTIVITY REPORT

SALES & MARKETING

Brian Carroll of MarketingSherpa spoke with Nick Johnson of Incite Group about how to get ready for the future of marketing in “How to Be Ready for the Future of Marketing in 3 steps”

Frank Sorrentino of ConnectOne Bank provides a few tips on how small businesses can get the most out of their banking relationship throughout all phases of the business lifecycle in his piece, “How Small Businesses Should Deal With Their Bankers.”

Brenton Hayden of Renters Warehouse sheds some light on what to expect when your business undergoes a merger or acquisition in “My Post-Acquisition Report Card.”

April Dunford of RocketWatcher explains the concept of “product framing” and how to use it to your advantage in her post, “How product framing can help grow your startup (or kill it).”

Brittany Berger of Mention discusses how you can successfully differentiate your expert roundup from all the rest in her piece, “7 Ways to Make Your Next Expert Roundup Stand Out.”

Integrated Marketing Communications Expert Bonnie Harris encourages you to incorporate contest marketing into your marketing strategy in her post, “4 Instant Hits with Contest Marketing.”

Alex Gorbansky of Docurated shares his thoughts on Microsoft’s newly updated version of SharePoint in his post, “What Microsoft Just Doesn’t Get About Collaboration.”

Eduardo Yi of Reduxio guides you step-by-step on how to create an automated email marketing system that can boost your monthly revenue in his article, “How to Build an Automated Email Marketing Machine (In 1 Hour).”

MEDIA & PUBLISHING

Andrew Davis of Publishing Executive pinpoints the “3 Things We Rely Too Heavily On As Media Sellers”

Yuyu Chen of Digiday rounds up some leading publishing execs for their take on VR in “Marketers and publishers rush into VR, but grumble about cost and consumer awareness”

Jeremy Barr of AdAge checks in on Mic’s experiment with paid subscriptions in “Millennial-Focused Media Company Mic to Experiment With Paid Subscriptions”

Michele McLellan of MediaShift analyzes the latesst research on sponsored content in “Study: Quality and Relevance Are Keys to Effective Sponsored Content”

AGENCIES

John Stapleton, chief creative officer at 22squared explains how agencies can avoid weak creative in “Don’t Blame Bad Creative on Your Client”

Jami Oetting of HubSpot explains “How to Save a Client Relationship When You Miss a Deadline”

Matthew Ingram of Fortune wonders “Will Video Advertising Be the Next Media Bubble to Pop?”

Lolly Daskal of Inc. outlines the “7 Things You Wouldn’t Think Make Leaders Great (but They Do)”

Mark Duffy of Digiday explains “How to be more ‘creative’ in 2016”

Jason Compton of iMeetCentral explains how to balance data with context in “When more data isn’t the answer for marketers”

FINANCIAL SERVICES

Anastasia Elaeva of The Financial Brand offers some great tips for financial services companies marketing to millennials in “Engaging Millennials: 3 Things Financial Marketers Can Do Better”

Eugene Sefanov of Perficient outlines “5 Powerful Ways To Leverage Social Media In Financial Services”

Philip Ryan of Bank Innovation spoke with Dwolla CEO about the potential of realtime payment networks in “Dwolla CEO: Faster Payments Offer ‘Substantial New Market Opportunities’”

Nicole Johnson of Hearsay Social explains the important role of social media in financial services in “Majority of Clients Want to Connect With You On Social Media, Says FPA / LinkedIn Study”

Gwen Moran of Fast Company sheds some light on the “6 Habits Of Creative Managers”

INNOVATION:

Rob Livingstone, Fellow, University of Technology explains how “These 3 steps could help boost innovation in your organization”

Shane Schick of Marketing analyzes the innovation initiative happning at Johnson & Johnson in “Johnson & Johnson opens JLabs incubator to Toronto startups”

TRANSFORMATION:

Don Tennant of ITBusinessEdge explores the role of executives in any digital transformation in “Where Digital Transformation, Leadership Intersect”

Christy Pettey of Gartner analyzes new research which shows that 2016 is they year of digital tenacity for CEOs in “CEOs Keep Digital Business Transformation on Track”

Kevin Roche, president of EMC’s Global Services spoke with SiliconANGLE about what it takes to manage transformation in today’s business environment “Digital transformation: Balancing future technology with today’s business environment”

OPERATIONAL EFFICIENCY:

Michael Glauser, lifelong entrepreneur and professor explains “3 Steps to Maximizes Your Business Resources”

Ryan Morrissey, Peter Guarraia, Véronique Pauwels and Sudarshan Sampathkumar of Bain Insights outline “How Companies Can Make Efficiency Part Of Their DNA”

REVENUE GROWTH:

Author Michael Michalko explores the role of creativity in sales success in “ Imagineering: How to Turn Your Dreams of Sales Success into Reality”

Bill Cates of HubSpot pinpoints “The 6 C’s of a Compelling Value Proposition That Drives Sales”

MERGER AND ACQUISITION STRATEGY:

Giuseppe Caltabiano outlines some valuable “Marketing Lessons From A Major Merger And Acquisition”

Dr. Phil Robinson, Senior Manager – Industry Solutions, Hewlett Packard Enterprise outlines “What Franklin Roosevelt can teach us about Mergers & Acquisitions”

COMPANY AND CULTURE:

Mollie West of Ideo outlines the “The 7 Most Important Hires For Creating A Culture Of Innovation”

Robert Berris of UX Magazine identifies how UX design can be used to shape company culture in “Applying UX Principles to Create a Culture of Innovation”

Nicolas Cole of Inc. explains that “Company Culture Isn’t What You Do, It’s How You Do It”

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