Docurated’s Weekly Round-up of Top Marketing Trends & Topics

 In All Things Productivity, Enterprise Search, Knowledge Management, News

QUIZ: FIND OUT HOW SMART YOU ARE ABOUT MACHINE LEARNING AND AI:

“Machine learning can help businesses gain powerful analytics value from their data — but only if it’s done right. How much do you know about machine learning and related forms of AI?”

HOW TO DEAL WITH DIRTY DATA:

“If there’s one thing marketers don’t want their data to be, it’s dirty.”

THE GRAND VIEW OF MARTECH: A MARTECH MANIFESTO:

“What is martech? Who are the citizens in this growing community? What are the shared ideas and ideals that bring us together? What do we collectively aspire to achieve?”

3 MAJOR OMNICHANNEL CHALLENGES TODAY:

“Omnichannel has been top-of-mind for marketers since the advent of digital media, and it’s hard to argue with the progress businesses have made in omnichannel marketing over the last decade or so.”

PERSONALIZING YOUR CONVERSATIONS IN SALES AND MARKETING:

“Each of us is our own person. We like to buy different things, communicate differently, and consume content in different ways. So how could we possibly ignore personalization in our marketing and sales strategies?”

7 ATTRIBUTES OF AN EFFECTIVE SALES/MARKETING PLAYBOOK:

“Playbooks are back! When I first got into professional sales (in the ancient days of DOS), playbooks were a hot topic. Back then, the keys to organization and sales success were in the ability to create better approaches that enabled sales reps to perform at their highest levels. The focus was on training and process, embodied in a playbook.”

5 METHODS FOR PLANNING BETTER B2B CONTENT EXPERIENCES:

“You’ve likely heard it a thousand times: Customer experience is the new battleground in business. As early as 2014, Gartner predicted 50% of product investments would be “redirected to customer experience innovations” by 2017.”

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