Docurated’s Weekly Round-up of Top Marketing Trends & Topics

 In All Things Productivity, Asset Management, Knowledge Management, News

HOW THE ROLE OF A CMO HAS EVOLVED TO INCLUDE ANALYTICS & DATA:

“When navigating the ever-changing marketing technology landscape, Emarsys CMO Allen Nance first asks how emerging technology can help customers.”

UNLOCK THE BIZ VALUE OF DATA SCIENCE, AI, AND ANALYTICS:  

“It is the best of times, and the worst of times to be a data scientist (apologies to Charles Dickens). It is the best of times, because, like never before, we have access to data, computing power, and rapidly evolving tools to create insights and applications with the potential to revolutionize business and the world at large. It is the worst of times because firms are only just beginning to crack the code on how to unleash this potential – most of it currently goes unrealized despite the valiant efforts of many data scientists.”

THE CHANGING FACE OF B2B MARKETING:  

“Everyone’s talking about the B2B  Buyer journey, and how it has changed dramatically over just the last few years. Because, well, digitization and data.”

APPLYING AI AND ROBOTICS TO THE CUSTOMER JOURNEY

“Infrastructure and operations (I&O) leaders have traditionally targeted and implemented automation technologies to cut costs. But the new automation opportunity in the age of the customer is engagement: deploying technologies that will help customers receive better service automatically or better serve themselves. Working with marketing and business leaders, technologists are playing a critical and growing role in driving the testing, piloting, deployment, and measurement of automation technologies like AI, customer self-service solutions, and robotics.”

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