Docurated’s Weekly Round-up of Top Marketing Trends & Topics
“As consumers become more digitally connected, their buying journeys are becoming increasingly complex: The path to purchase is no longer a linear funnel; rather, it’s a circuitous journey that continues long after the transaction has been completed.”
Salesforce strives to offer great features and advanced capabilities of search in Salesforce, such as instant auto-suggestions as they type, machine-learnt relevance ranking and an awesome new search results interface in Lightning Experience.
Marketing Profs’ infographic on the massive amount data being generated online.
Leading enterprises searching for ways to bring agility to the market need look no further than cross-channel marketing.
Two years ago, Docurated introduced Custom Object Search for Salesforce, a tool to help uncover content in Salesforce’s Custom Objects. Today the company is extending the relationship, with the launch of a federated search product for sales and marketing.
“As the hype machine behind AI roars on, one hospitality company that integrated Jetlore’s AI-powered service with Salesforce CRM software is seeing higher email open rates and increased conversions, plus they can derive near real-time insights into what customers buy – and what they don’t.”
“A recent survey, co-produced by The Sales Management Association (SMA) and Allego, suggests that many sales reps and sales managers have very different views about the fundamental issue of sales training.”
“Instead of the marketing phrase “click here,” use “read how now” or “you’ll want to read this before you send another prospecting email.” Doesn’t that sound much more intriguing? In sales prospecting, instead of “let me know”, use “click reply to let me know.”
“Find out how enterprises can use CRM data to move from customer journeys toward AI marketing and engagement strategies.”