Gainsight Selects Docurated to Help Sales Team Tell the Right Marketing Story

 In All Things Productivity, Blog, News

Easy to Use Sales and Marketing Productivity Solutions Draw Gainsight, The Leading Provider of Customer Success Software and Services, to Docurated.

NEW YORK, NY—June 9, 2015—Docurated, a leading provider of sales and marketing productivity solutions, today announced that Gainsight has selected Docurated to help their sales team tell the right marketing story. Docurated empowers Gainsight’s salespeople to deliver a better-tailored customer presentation, using marketing-approved content, in a tenth of the time.

“Like many other fast-growing software companies we believe that the right story wins the deal. Unfortunately, not all reps can tell that story, and no rep can tell the right story every time,” said Nick Mehta, CEO, Gainsight. “With Docurated it is simple for our reps to tailor content for each specific sales opportunity and it is easy for marketing to keep up with the velocity of content being generated.”

Key Features

Docurated customers experience an improvement in win-rate from quality pitches, an increase in revenue from rep efficiency gains, and faster sales rep onboarding times. Docurated is a sales and marketing productivity platform that:

  • Discovers all your sales and marketing content
  • Analyzes how this content has been used
  • Ranks content based on relevance
  • Surfaces the right content at the right time
  • Gives marketing feedback on what content is used

“Our news today marks exciting progress in our mission to improve sales and marketing effectiveness and efficiency,” said Alex Gorbansky, Docurated CEO. “In many companies we see a big disconnect between sales and marketing. Marketing doesn’t appreciate the millions of unique situations sales teams are facing; sales doesn’t understand how much great content marketing has built. We are excited to empower Gainsight with our industry-leading sales and marketing productivity platform and are thrilled to see them realize substantive value across all facets of their business.”

About Gainsight

Gainsight, the first and only complete Customer Success solution, helps businesses grow faster by reducing churn, increasing upsell, and driving customer advocacy. Gainsight’s product helps you touch customers effectively, track customer health consistently and transform the way your company orients around the customer. Gainsight provides a 360° view of customers and drives retention across Customer Success, sales, marketing, executive and product management. Learn how leading companies like Adobe, Box, Workday, Marketo and Informatica use Gainsight to help their customers succeed at

About Docurated

Docurated is a Sales & Marketing Acceleration platform being adopted by leading companies like Acquia, Forbes, CBS, Del Monte Foods, Rocket Fuel, DigitasLBi, Havas, and Gainsight. Docurated incorporates massive inputs and machine learning to consistently help sales teams surface and re-use the best marketing content for each specific sales situation.

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