Highlights from Cannes Lions 2015
It’s that time of year again, where the biggest names in advertising come together to descend on the French Riviera for a week-long festival of creativity (and rosé!). Having begun on Sunday June 21, the Cannes Lions festival of 2015 will run until Saturday.
This year’s Cannes Lions takes place at an interesting time for the advertising industry as a whole. The emergence of game-changing advertising technology over the last number of years has dramatically altered the playing field. Apart from the deal-making, networking, and award recognition at Cannes, there is also an excellent line up of speakers who have provided us with some great insights into the state of advertising in 2015.
Having reached the halfway point of the festival, we thought now would be a good time to round up some of the most important takeaways from Cannes so far.
Create a Winning Environment
On Tuesday, Jerry Buhlmann, CEO of the Dentsu Aegis Network took to the stage for the session Play to Win: Disruptive Tactics, Reinventing the Field of Play. Joined by cycling legend and Team Sky Principal, Sir David Brailsford, the session covered how true leaders embrace challenges and disruption.
Buhlman explained that that the “winning environment” fostered at Dentsu Aegis Network is key to the company’s success. With a common purpose and a strong set of values, the company has been able to effectively deal with the rapid pace of change in advertising today.
It is difficult to speak about the advertising industry without mentioning the technological changes that have reshaped the industry. However, according to Tom Bazely, CEO of M&C Saatchi, many within the industry are still resistant to change. Never short on creativity, Tom put together a great session on Tuesday about how the industry can change by taking some lessons from great artists like Richter and Matisse.
Routines, Tom explained, can kill creativity. Instead, media professionals need to shock themselves and get out of traditional industry routines. Staying agile is imperative, while agencies should have one foot firmly grounded in reality, but not both.
There’s more to come…
With so many sessions to choose from, not to mention the potential for some important networking, it can be difficult to fit it all in. To help you get the most out of the second half of Cannes 2015, we have outlined some key sessions you should try your best to attend.
DIVERSIFY OR DIE: THE BUSINESS CASE FOR GENDER DIVERSITY, 3:30 Thursday
Hosted by Leanin.org, this session will point out the importance of diversity in the marketing and advertising industry. There is an excellent panel lined up for this session which includes Isobar CEO, Nick Bailey. Considered one of the most creative minds in digital advertising, Nick and his fellow panelists will make the case for increased diversity to ensure a more realistic and heterogeneous representation of the world in media.
25 YEARS OF DISRUPTION: CONVERSATION WITH TODAY’S MOST DISRUPTIVE MARKETERS, 11:00 Saturday
It’s been 25 years since TBWA’s Jean-Marie Dru coined the term “disruption” to describe ideas that radically change the marketplace. He probably didn’t realize quite how much the term would be used, and indeed overused.
This session offers attendees an excellent chance to hear from some of the leading “disruptors” in the advertising industry today including Nick Barham, the Global Chief Strategy Officer of TBWA. Nick’s background in video game and film production gave him an sparked an interest in helping brands seek out new spaces and opportunities. Having run a number of high profile and hugely successful campaigns for brands like Nike and Converse, Nick and his fellow panelists are sure to provide some valuable insights.
HOW TO GROW THE PEOPLE YOU WANT TO HIRE, 11:00 Thursday
In such a competitive and fast growing industry as advertising, it can be hard to bring the top talent into your company. 72 and Sunny and their Partner, CEO, John Boiler have their own unique philosophy on talent acquisition. 72andSunny believe that instead of waiting for a talented person to fall out of the sky, you make the person you want to hire. At 72 and Sunny, John has strived to create an ego-free environment where in house talent can be nurtured. Thursday’s session is one to add to your calendar.
THE NEW ISLAND OF MISFIT TOYS, 2:00 Thursday
Wondering how to boost your team’s creativity? This session is the one for you. Mullen Lowe and their President, Kristen Cavallo, will explain how they help millennials fulfill their desire to do something amazing. Named a Woman to Watch by Advertising Age, Kristen will outline some of the innovative methods used at Mullen Lowe to inspire their workforce.
HOLLYWOOD AND TRENDS IN DIGITAL STORYTELLING, 12:45 Wednesday
Kim Kardashian West shocked the video game industry with the success of Kim Kardashian: Hollywood – a transmedia experience that pushes gaming beyond basic storytelling. In this session, Sudler Creative Director Chris Duffey gets the chance to discuss with Kim her plans for new transmedia experiences in the coming years. Chris is one of the leading thinkers in mobile marketing, and this session offers attendees the chance to learn about the full potential of multi-platform marketing.
START-UP: HOW AGENCIES CAN BUILD COMPANIES FOR THE CONNECTED AGE, 3:00 Wednesday
The opportunity to hear Bob Greenberg, founder, chairman, and CEO of R/GA, speak makes this session a must attend. A genuine industry pioneer, Bob has overseen the evolution of R/GA from a world-class movie title shop, to a digital studio, to a major digital advertising agency and today, to a full-service agency, product and service innovator and consultancy.