Grow fast or die slow.
Unfortunately, a great deal of the data is locked in unstructured content. To make matters worse, much of the existing structured data uses inconsistent languages and business definitions.
Today's buyers are accustomed to the speed of the market and expect brands to move just as quickly.
As a consequence of the internet and the digital way of doing things, customers basically want to do a lot of things themselves. They’re self-directed, as we call it. They know everything. They Google everything. Therefore they come to the bank with a completely different expectation.
Agile brands respond to the market. Consumers, especially millennials, expect brands to be relevant and convenient.
To compete and win in today’s world, marketing must be customer-centric. Unfortunately, at most companies, marketers are either ignoring or can't access customer insights and are merely contributing to the noise with a constant flow of generic content marketing.
Companies have to have a bias for action and think like a startup. They need to reimagine their business, innovate, put digital at the center of their strategy, and put the customer at the center of everything they do.
Customer behavior has become more complicated as values and buying preferences evolve.
Consumers told us stories about how our brands really matter to them. That’s led to an umbrella over all of our brands, that purpose can encompass and motivate our people around why what we do every day matters.
To be a super brand, one must listen to its customers and actually interact with them on upcoming products. The super brand must be open-minded… It must take the time to listen to all customers.
Turn PowerPoint decks into editable templates. Lock down specific fields so that reps can’t change them and there is no compliance or risk exposure.
Docurated shows what decks are resonating in the field and helps Marketing re-purpose and optimize content. As Marketing changes content Docurated automatically picks it up and updates Sales rep’s decks.
Docurated provides a best in class smart and seamless content management solution that distributes, promotes and measures winning content, and shows the impact of Marketing’s work on Sales.
Artificial Intelligence powered automatic categorization of content saves marketing thousands of hours per year.