Docurated Included in 451 Research’s B2B Sales Engagement Technology

Report Identifies sales engagement technologies that disrupt and/or augment the ‘buying’ process to provide insight, guidance and interactions to ensure the right message is used for the right prospect, across formats and channels.

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Docurated, the leading sales enablement platform provider today announced that it has been recognized as a representative vendor in the 451 Research “B2B Sales Engagement Technology” report. 451 Research identified Docurated as a representative vendor that provide insight, guidance and interactions to ensure the right message is used for the right prospect, across formats and channels.

“Sales enablement is a rapidly evolving space. Getting the right digital content to reps for each sales situation is critical in business today,” said Docurated CEO and co-founder, Alex Gorbansky. “We believe that because there are so many disparate systems at play in today’s enterprise, it is no longer enough to analyze each system individually. The Docurated Content Graph marries the data and relationships between traditionally disparate systems to get a clear picture of their customer. Our inclusion by 451 Research reinforces our belief that AI is the logical next step in sales enablement.”

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According to 451 Research, “This will be the year for sales engagement tools that help the sales rep, not just sales management. Systems of record, which are critical for managing internal operational processes, must be complemented by an integrated set of systems of engagement tools that provide an interactive, personalized sales engagement process.”

The 451 Research “B2B Sales Engagement Technology” report is available for download here.

About Docurated

Docurated helps you see and understand everything about your content so you can have precise customer interactions. From email to documents in Documentum, SharePoint, Box, and others, the Docurated Content Graph maps the relationships between people and information and acts as the intelligent fabric delivering personal and contextual content for every knowledge worker. By combining massive evidenced-based inputs and analytics with powerful content surfacing using the DocuRank algorithm, Docurated makes it possible to connect people to the relevant content around them.




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