Media and Publishing are in disruption. New competitors with new business models arrive everyday and incumbents choose to ignore the new players or to flee to higher-margin activities. This industry is ripe for disruption because low barriers to entry lead to more agile competition and incumbents have large legacy business models which generate the majority of their revenue.
To compete and win in today’s world Publishers need to transform and become customer centric. Customer centric means being more tailored and personalized across everything you do; from sales strategy to product development.
The digital revolution is expanding the number of products and sales channels but not increasing sales.
The current pattern of disruption is familiar to what other industries have experienced: New competitors with new business models arrive; incumbents choose to ignore the new players or to flee to higher-margin activities.
The number of publishers who closed their doors permanently is up 42% on last year.
Competitors are becoming increasingly sophisticated - with nontraditional business models that are gaining acceptance.
No other industry has so many new product introductions.
I can’t imagine any single sector that has been more disrupted or forced into more change than the media and entertainment industry over the past few decades.
It's easier to reach out to readers but more difficult to make money.
72% of Media executives anticipate massive disruption in the next 12 months.
The last few years have seen some tough trading conditions, with consumer spending very sluggish and difficult conditions on the high street.
Respond quicker to client requests. Quickly and easily access and reuse approved marketing materials and up to date content.
Create a hub that pushes only approved and the most recent marketing material to your sales staff and account planners.
Easily access and use campaign data from multiple sources, and media types by searching all company directories from one source.
Gather examples and statistics from past work by keyword search instead of waiting for email responses and meetings.
Reuse elements (pages, text, images, charts, graphs, and video) from past proposals without having to recreate each item.
Docurated naturally surfaces the best and most used content within your organization, so your pitches contain powerful information.
Docurated provides a centralized hub for all marketing material to be seamlessly pushed to your advertising sales team so that only approved messages and presentations are used in sales meetings.
Easily manage presentations in topics so that only the most current and approved messages are available.
Extract pages and elements from presentations and proposals for use in new material, maintaining approved formatting without additional work.
Pull content from any repository and avoid being trapped in applications and repositories.
Receive notifications as new materials are created and shared with sales teams, ensuring your team is up-to-date.
Deprecated files are removed from search results so only the most current resources are available for use.
Through commenting sales teams easily communicate with content creators, enabling feedback on new material.
Delivering a consistent and unified message across a global sales team is simple with Docurated as your content hub, providing one place to search for current, approved content.
Push material to sales teams that can be used in whole or parts without compromising the integrity of the layout.
Organize your material into topics or let Docurated auto-index files for simple search and discovery for your sales teams.
Quickly make updates to existing content and instantly disseminate to teams, ensuring everyone is using the most current version.
Docurated indexes any documentation displaying relevant demographic information and campaign results for different media types and past campaigns and allows for reuse for reporting in new pitches or client updates.
Give all relevant parties the ability to easily find and use campaign statistics without pesky email chains.
Organize results and media by demographics, industry, geography, company, or date to easily find relevant information.
Easily reuse charts, graphics, or entire pages of presentations to display compelling information.