Report: The Volume of Enterprise Content is Greatly Underestimated

 In All Things Productivity, Blog

New research from our State of Sales Enablement Report shows that companies consistently unerestimate the volume of content at their disposal.

sales-enablement-report-cover (1)Enterprise companies overlook an average of 273 documents per person. The enterprise equivalent of “the dark web”, this content includes outdated sales decks, non-compliant and inaccurate information, and sales rep created content.

Without any insight into what content is being presented to prospects, companies leave themselves at risk of misrepresentation.

Enterprises underestimate the amount of content they store by an average of 273 files per employee. So, at a typical 10,000 person company, there is an average of 2,730,000 documents unaccounted for. Here is a breakdown of the type of content that gets overlooked.

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Search and Relevance Trumps Organization

Docurated allows users to search across their content repositories for information, but there is also the option to organize content into folders known as “topics”.

After analyzing the behavior of our platform users, we found that content is accessed via search 93% of the time.

These findings follow-on from IBM research which shows that people who use natural language text based search will find their desired content over 40 seconds quicker than those preparatory organizers who rely on manual folder structures.

How is content accessed?
Our data shows that when faced with the choice of accessing content through search or organization, search is used 93% of the time.

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The results are hardly surprising when you consider the role Google plays in our daily lives. Search is now instinctive and the only surprise is that it has taken so long for search to become ingrained in enterprise behavior.

For more insights into employee behavior and an assessment on the state of sales enablement, check out our full report.


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