Docurated connects to all the places sales activity - email, collaboration, presentation sharing - occurs and marries this data with CRM to build a model of top rep behavior.
Once content usage patterns and the winning content are understood Docurated recommends the most effective content and activity combinations.
Docurated prompts reps with the right content at the right time and empowers them to replicate the behaviors of top reps so they ramp faster and always hit quota.
The fact that content is stored all over the place means content analytics on how content is used within one particular system are a total waste of time.
One of the main drawbacks I can see with so many sales content recommendation tools is that they don’t index historical data and activity so it can take a couple of years before you get any worthwhile recommendations.
Companies implementing sales content management software should understand that a strategy and ongoing administration are required.
There can be a perception that the platform is overly complicated.
Companies implementing live docs should understand that a strategy and ongoing administration are required.
It’s not surprising that many customers don’t implement dynamic content.
Taking advantage of dynamic content requires rigorous sales content management processes and alignment between sales and marketing.
Just under half of CIOs rate themselves "strong and effective" strategic business partners. That is a step in the right direction, but more needs to be done, and CIOs perhaps remain inhibited by their established role as guardians of the technological status quo.
We need to prioritize and align technology investments into areas that drive real growth and innovation for the business.
Docurated is the first sales enablement platform to provide a true Sales->Marketing feedback loop by tracking all rep activity no matter where it occurs (email, CRM, Box, SharePoint, Desktop, etc..). No other provider can consume off platform activity and use it as an input into relevancy calculations.