In High Tech today the product landscape is becoming more and more complex, barriers to entry are nonexistent, and every company has a target on it’s back from a disrupter; someone from an adjacent industry or a startup. To compete and win in today’s world technology companies need to have a bias for action and think about their business along these 2 dimensions:
But, how companies think about customers and information today actually stifles competitiveness. Customer conversations are ignored and companies try to solve their problems by abstracting away complexity. The worst thing a company can do is simplify. Simplification frustrates employees and customers, leads to lost deals, commoditizes a company and makes it less competitive.
Tech companies must listen to their customers and actually interact with them on upcoming products.
Today's buyers are accustomed to the speed of the market and expect brands to move just as quickly.
Grow fast or die slow.
As technology advances, traditional barriers to market entry fall. A category-transforming idea could arrive from outside the industry or across the globe at any minute.
Companies have to have a bias for action and think like a startup. They need to reimagine their business, innovate, put digital at the center of their strategy, and put the customer at the center of everything they do.
Technology companies face perpetually evolving business strategies, shifting categories, an expanding array of touch-points, and an ever-savvier mix of customers.
Every company sitting on top of a profitable business has a target on it's back.
The single biggest issue facing technology companies is that they are living in an era of digital disruption.
Unfortunately, a great deal of the data is locked in unstructured content. To make matters worse, much of the existing structured data uses inconsistent languages and business definitions.
The threat of somebody doing something is one of the biggest tools you have to motivate, encourage, scare people into taking risks they wouldn’t otherwise do.
It’s critical to deliver prospect experiences that feel connected, memorable, and personal. Docurated uses data analytics and machine learning to empower reps with the best content for their situation.
Marketing sees how reps re-use their content. Version confusion is eliminated and your team uses only collateral that is on-brand and up to date.
Docurated sits on top of all your content repositories so your sales team has access to the most relevant content from one location.
Salespeople and marketing managers learn from their peers.
Docurated provides a centralized hub so that only approved messages and presentations are used in meetings.
Get the most suitable content into your team's hands when and where they need it.
The right story is the perfect marriage of marketing insight, tribal knowledge, and the sales person's ability to translate the exact customer need.
Docurated Presenter makes sharing simple and smart. Remote control during live presentations ensures you're on the same page with your audiences.
Marketing can tie the value of their work to revenue.
Marketing knows how content is performing in the field and can refine messaging accordingly.
Benefit from the content others have used to close deals.