The Top 36 Must Attend B2B Sales Conferences of 2016

 In All Things Productivity, Blog

Our list of the top 35 sales conferences happening around the world in 2016 – check them out and update your calendar!

Conferences are vitally important for the modern sales professional. They offer the chance to learn from sales experts and hear about the latest must-have sales technologies all while growing your network.


With more and more events being added to the sales calendar each year, it can be difficult to decide which events to attend. To help your decision-making process, we put together a list of the top 35 must attend sales conferences in 2016.

The events are listed chronologically to help you plan out 2016.

1. The Crunchies Awards

The TechCrunch Crunchies Awards recognize the most innovative startups in the tech space. With categories like “Best Mobile App”, sales pros can catch up on the latest and most disruptive technologies.

When: February, 2016
Where: San Francisco
Cost: Contact for attendance cost.

2. Social Media Strategies Summit
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Learn proven methods from seasoned social media leaders on how to excel in a constantly evolving industry. The conference runs for three days of idea-sharing, storytelling, and network-building. While mainly focused on social media marketing, the conference can also help Sales leaders looking to develop their social selling strategy.

When: February 9-11, 2016
Where: Las Vegas

  • General Conference Rate Only 1st Early Bird (Register by November 16, 2015): $1399.00
  • Government & Non-Profit Rate Conference Only 1st Early Bird (Register by November 16, 2015): $1199.00

3. MarketingSherpa Summit
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The MarketingSherpa Summit provides some great tips for marketing success but there is also some value here for sales reps looking to hone their email technique with expert advice on subject lines, deliverability, and open rates.

When: February 22-24, 2016,
Where: Las Vegas

  • Two day summit: $1495
  • Three day summit and workshop: $1990

4. 4YFN
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4YFN [4 Years From Now] is the home of the growing global tech startup community. As a business platform 4YFN creates lasting connections among startups, investors and corporations under the belief that the startup culture is the driving force for change in economy and business fabric. The event has sessions aimed towards management, marketing, and sales.

When: February 22-25, 2016,
Where: Barcelona, Spain
Cost: Contact for attendance cost.

5. The Marketing Code Conference
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The Marketing Code is Silicon Valley’s first conference devoted entirely to technology & B2B marketers. Marketing has changed drastically over the last five to ten years. We call it The Marketing Code because marketers must approach their marketing efforts in the same way that product teams do with roadmaps or engineering teams with building features — using a mix of creativity, data-driven analysis, testing, and key performance tracking. While not strictly a b2b sales conference, we said we would make an exception considering the high calibre of speakers involved including people from Google, Twitter, Netflix, Docusign, Intercom & more.

When: March 8-9, 2016,
Where: City View, San Francisco

  • Early Bird: $670
  • Early Bird (for teams): $640

6. LeadsCon
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The LeadsCon events series provides insights and best practices in areas like buyer & seller relationships, calculating lead costs, optimizing lead campaigns, and understanding buyer intent, engaging through email, and optimizing sell-thru.

When and where: March 15-17, 2016 Las Vegas and August 22-24, 2016 New York.
Cost: Contact for attendance cost.

7. Summit – The Adobe Digital Marketing Conference
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The Digital Marketing Summit teaches attendees how to reach their customers — and really know them. Hear from marketing innovators, explore the latest tools and trends, and see how companies are using Adobe Marketing Cloud to gain deep insights into their customers, build personalized campaigns and better manage their content and assets. Primarily focused on marketing there is some highly valuable insights to be gained here for digital sales teams too.

When: March 20-24, 2016
Where: Las Vegas
Cost: Contact for attendance cost.

8. CRM 2016
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Top experts from SAP, leading independent consulting firms, and your industry counterparts present roadmaps, tips, tricks, best practices, and strategic recommendations that you can immediately put to use upon returning to the office

When: March 20-23, 2016
Where: Las Vegas

  • Full Event – Conference and Pre-Conference Workshops: $2,299
  • Conference: $1,999
  • Pre-Conference Workshops: $899

9. National Conference in Sales Management
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NCSM exists to create a premier conference and disseminate knowledge in the areas of sales management and personal selling.

When: March 21-25, 2016
Where: Milwaukee, Wi
Cost: Contact for attendance cost.

10. Big Data & Analytics Innovation Summit
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With internationally renowned speakers and world-class delegates in attendance this summit boasts some of Big Data’s most influential individuals to educate you, inspire you and gives you unprecedented access to incredible networking opportunities. Learn how to leverage analytics to sell more.

When: April 13-14, 2016
Where: Hong Kong

  • Silver Pass – Full access to the summit | Breakfast, Lunch & Networking Drinks | 7 days access to presentations OnDemand: $795
  • Gold Pass – Full access to the summit | Breakfast, Lunch & Networking Drinks | Unlimited access to presentations OnDemand: $1,095
  • Diamond Pass – Full access to the summit | Breakfast, Lunch & Networking Drinks | Annual Subscription to Big Data & Analytics channels via ieOnDemand | 4000+ hours of on-demand presentations & case studies | 40hrs of new content added monthly: $1,295
  • One Day Pass: Full access to your chosen day of the Summit | 7 days access to presentations OnDemand: $495
  • OnDemand Pass – Unlimited access to presentations from the summit via Includes presentations, interviews & ability to contact any speaker: $600

11. Social Media Marketing World
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Social Media Marketing World 2016 is the world’s largest social media marketing conference. By attending, you’ll make connections with 100+ of the world’s top social media pros (plus 3000 of your peers). The event also covers increasingly important social selling topics like how to drive sales through Twitter.

When: April 17-19, 2016
Where: San Diego
Cost: $1497

12. The Inside Sales Leadership Summit
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The AA-ISP Leadership Summit has earned a reputation as the premier conference for Inside Sales Leaders, and has become the largest gathering of its kind in the world. The Summit and its speakers are known for delivering informative, content-rich presentations and collaborative discussions relevant and beneficial to today’s Inside Sales Leaders of all levels. If you’re a Vice President, Director, Manager, Supervisor, or an Executive that oversees or interacts with an Inside Sales Organization, you will benefit from attending this event!

When: April 20-21, 2016
Where: Chicago
Cost: Contact for attendance cost.

13. Sales Hacker New York
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Hear from experienced sales execs, proven entrepreneurs, and industry thought leaders about the most cutting-edge technology and its impact on sales strategy

When: April, 2016
Where: New York
Cost: Contact for attendance cost.

14. Telfonica
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The Telefónica Leadership Conference brings together business leaders to share experiences, debate and exchange views on the global challenges facing today’s enterprises. The dynamic event will focus on Driving Digital Business and attendees will hear from some of the world’s foremost speakers and influential thought leaders in an engaging and interactive environment.

When: April, 2016
Where: Miami
Cost: Contact for attendance cost.

15. EMC World
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When you come to EMC World, the fun and bright lights are just the beginning. IT stars, hands-on product demonstrations, hundreds of technical sessions on every nuance of IT life, networking galore. Learn how Big Data is impacting Sales and what you need to do to stay ahead of the game.

When: May 2-5, 2016
Where: Las Vegas
Cost: Contact for attendance cost.

16. The Marketing Nation Summit
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Join the Marketing Nation as over 6000 of your peers, colleagues and thought leaders gather to celebrate Innovation in the Nation. Primarily geared towards marketers, sales leaders should also look to get involved, with sessions covering important areas like sales-marketing alignment and account based sales.

When: May 9-16, 2016
Where: MGM Grand, Las Vegas
Cost: Contact for attendance cost.

17. Forrester Digital Business 2016
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DIGITAL BUSINESS 2016 is Forrester’s premier annual gathering for eBusiness, eCommerce, and digital business leaders. Forrester’s best analysts and thought leaders, a world-class roster of industry innovators, and more than 700 digital business pros will collectively tackle the most immediate and pressing challenges faced by digital business leaders in what Forrester calls “the age of the customer.” The event promises to be a hugely valuable learning experience for vice presidents and senior leaders responsible for digital sales and service strategies.

When: May 10-11, 2016
Where: Orlando, FL

  • Clients: $2195, Early Bird Price $1995
  • Non-clients: $2395, Ealry Bird Price $2195
  • Government, education, and nonprofit: $2095, Early Bird Price $1895

18. GrowCo
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The Growco conference features industry disruptors, seasoned entrepreneurs, the best and brightest business talent and thought-leaders. With sessions like “how to become a sales ninja” presented by Inc’s 30 under 30 winners, this conference is one to prioritize.

When: May 17-19, 2016
Where: Las Vegas
Cost: Contact for attendance cost.

19. Sales 2.0 Conference Series
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The Sales 2.0 Conference is the leading event series devoted to helping executives in sales, sales operations, sales enablement, and marketing learn how to better leverage Sales 2.0 technologies and strategies to foster improved sales performance and results.

When and where: Multiple dates and locations including Boston on May 2 2016 and San Francisco on July 18-19 2016.
Cost: Contact for attendance cost.

20. SiriusDecisions Summits
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SiriusDecisions Summits are premier b-to-b conferences, attracting the leading thinkers in b-to-b sales, marketing and product. Delegates receive SiriusDecisions’ latest insight, data, models and frameworks, and they learn about the technology and services that power b-to-b.

When and where: Nashville on May 24-27 and London, UK 26-27 September
Cost: Contact for attendance cost.

21. Gartner Customer Strategies and Technologies Summit
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Gartner’s event offers strategic insight and practical tips on how to attract, engage, win, serve and retain customers. Learn how to create a superior customer experience, improve customer interactions, develop an analytics strategy, manage data to understand the customer journey and delight customers in the digital age.

When: May 25-26, 2016
Where: London, UK

  • Early Bird Price: €2,150 + VAT
  • Standard Conference Price: €2,475 + VAT
  • Public Sector Price: €1,950 + VAT

22. Sales Acceleration Summit
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The leading thinkers in B2B sales and marketing will be sharing their secrets in a series of rapid-fire presentations on at the Sales Acceleration Summit. There are 80+ speakers lined up for what promises to be an invaluable learning opportunity. Previous speakers include A-listers like Jill Konrath, Ken Krogue, Jim Keenan, Brent Adamson, Hall Of Fame NFL Quarterback Steve Young, and Docurated’s own Alex Gorbansky.

When: May, 2016
Where: Online
Cost: Free

23. Cloud Computing Expo
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Hear how the most forward-thinking sales leaders are embracing cloud-based technologies to grow revenue. The Cloud Expo is the single show where delegates and technology vendors can meet to experience and discuss the entire world of the cloud.

When: June 7-9, 2016
Where: New York
Cost: Contact for attendance cost.

24. CRMC
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CRMC brings retailers together to openly share their Marketing and CRM strategies, ideas, and challenges in a casual and comfortable environment; and to foster the relationships built at the annual event throughout the year. A fast-paced agenda, attendees representing over 150 retail chains, ample networking opportunities, and industry-leading vendor sponsors come together at the CRMC to provide an event unlike any other in the industry.

When: June, 2016
Where: Chicago
Cost: Contact for attendance cost.

25. Ops New York
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Learn from the most digitally engaged sales leaders in media how they are leveraging technology to drive revenue.

When: June 7, 2016
Where: New York
Cost: $945

26. Cloud and Dev Ops World Forum
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Learn how sales leaders at tier 1 companies like IBM are using cloud services to stay ahead of the curve. Other topics up for discussion include security, the internet of things, and driving business growth through analytics.

When: June 21-22, 2016
Where: Olympia, London
Cost: Contact for attendance cost.

27. The Big Social Media Conference
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Hone your social selling strategy with insights from some of the foremost experts in the field. EMEA-based sales teams who want to get more out of their social channels need look no further than The Big Social Media Conference.

When: June, 2016
Where: Manchester, UK
Cost: Contact for attendance cost.

28. DEMO Traction Boston
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DEMO, the launchpad for emerging technology and trends, showcases the future of innovation. Sales pros can find quality deal flow and network with people from around the world who are likely to change the face of technology in the years to come.

When: September, 2016
Where: Boston
Cost: Contact for attendance cost.

29. Content Marketing World
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Not just for content marketers, Content Marketing World runs a sales track that covers themes like the role of content in closing deals, developing a sales playbook, alignment, and pipeline generation.

When: September, 2016
Where: Cleveland, Ohio
Cost: Contact for attendance cost.

30. Dreamforce
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In many ways, the premier event on the sales calendar, Dreamforce features world-leading sales experts presenting the latest thought leadership. Stay on top of the latest Salesforce updates with major announcements reserved for Dreamforce. With over 1,500 sessions and thousands of live solutions from the world’s largest cloud ecosystem, Dreamforce has tailored content specific to all areas of the sales organization.

When: October 4-7, 2016
Where: San Francisco
Cost: Contact for attendance cost.

31. CEB Sales and Marketing Summit
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Over the past five years, CEB has carried out some of the most cutting-edge sales research. The CEB Sales and Marketing Summit gives leaders the chance to learn from the most influential thinkers in business today.

When: October, 2016
Where: Las Vegas
Cost: Contact for attendance cost.

32. Sales Force Productivity Conference
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The Sales Force Productivity Conference is the premiere education and networking event for sales leadership, sales operations, and sales effectiveness professionals. Senior-level sales professionals and thought leaders will return to discuss the latest industry trends and technologies.

When: October, 2016
Where: Atlanta
Cost: Contact for attendance cost.

33. Forrester Events: The Age of the Customer Executive Summit
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Technology has changed how people — how customers — live, work, and spend. Empowered customers are causing a seismic economic and market shift. They’re reshaping industries, creating winners and losers, and forcing businesses to evolve (or perish). Big, consequential decisions and actions loom. This invite only Forrester event convenes leaders in sales, marketing and technology to discuss the challenges, opportunities, and strategies to win in the age of the customer.

When: November 1-3, 2016
Where: Dana Point, CA
Cost: Contact for attendance cost.

34. Inbound 2016
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HubSpot’s annual event has expanded far beyond the realms of inbound marketing. Now a must attend for sales pros, Inbound will cover areas like CRM insights and social selling with past speakers including experts like Jill Konrath, Dave Kurlan, Jill Rowley, and David Meerman Scott.

When: November 8-11, 2016
Where: Boston
Cost: Contact for attendance cost.

35. Web Summit
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Over the past 4 years, the Web Summit has grown from 400 attendees to over 22,000 from more than 110 countries. It’s been called “the best technology conference on the planet”. Attendees range from Fortune 500 companies to the world’s most exciting startups. There is plenty here for sales teams too, with presentations on topics like automation, connected data, and pipeline development from some of the world’s leading disruptors.

When: November 2016
Where: Lisbon, Portugal
Cost: Contact for attendance cost.


For the past five years IGNITION, Business Insider’s flagship conference, has brought together the best minds in media and technology to share what they see on the horizon. Through unscripted interviews, cutting-edge demos, and insights from industry pioneers, you’ll learn what key trends sales teams need to be aware of and what you need to do to stay ahead.

When: December, 2016
Where: Time Warner Center, NYC

  • Early Bird Ticket: $2995.00
  • IGNITION Duo Ticket: $2245.25
  • Group Rate – Early Bird: $2396.00


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