Top 50 Tools to Measure the Effectiveness of Your Enterprise Marketing Campaigns

 In All Things Productivity, Blog

Measurement is a critical component of any enterprise marketing campaign. Without key performance indicators (KPIs), ready access to analytics, and tools to measure the performance of your marketing campaigns, you’re essentially throwing spaghetti at the wall. With robust data and analytics at the fingertips of today’s marketers, enterprises are implementing spectacular marketing campaigns that engage prospects and skyrocket brand recognition.

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But where do you begin? What data should you collect? What are your KPIs? And once you’ve gathered the essential data, how do you make sense of it? These are the questions that make tools that gather your essential data, offer performance insights, and ease reporting so valuable for modern marketers. By streamlining the process for data collection and analysis, the following 50 tools enable marketers to focus their time and energy on planning and executing marketing initiatives, without being bogged down with complex data analysis.

The following 50 tools for measuring the effectiveness of enterprise marketing campaigns streamline measurement and reporting across a broad spectrum of marketing initiatives, ranging from social media to content marketing, SEO and PPC, and other marketing efforts. While they’re not listed in any particular order, these tools bring essential data from multiple channels together in a clear and concise fashion so your marketing team can glean the insights they need to carry out the most effective marketing strategies with ease and precision.

  1. Eloqua

@Eloqua
eloqua
Oracle’s Eloqua is one of the most robust marketing automation platforms for enterprises, and its measurement capabilities are on-par with the complex needs of the modern enterprise. Need to know the impact your marketing initiatives have on generating qualified sales leads and revenue? Eloqua’s your tool.

Key Features:

  • Integrate data from social, web, email, and your sales pipeline from CRM
  • Out-of-the-box reports and dashboards
  • Connect the dots between campaign response and closed revenue
  • Drill down into reports and dashboards to understand response and trends
  • Develop custom reports and dashboards
  • Comprehensive website analytics
  • Understand how specific activities drive pipeline, revenue, and ROI
  • Identify which campaigns generate the most pipeline, revenue, and ROI
  • Summarize performance by geography, sales team, or product line
  • Complete email marketing analytics

 

Cost:

  • Basic: $2,000 – 10 marketing users
  • Standard: $4,000 – 50 marketing users
  • Enterprise: Contact for a quote – Unlimited marketing users

 

  1. IBM Cognos

@ibmcognos
cognos
Organizations that wish to become top-performing and analytics-driven rely on IBM Cognos to provide the critical insights needed to drive decision-making and achieve better business outcomes.

Key Features:

  • Reports, analysis, modeling, planning, and collaboration capabilities
  • Scalable to accommodate fast-growing organizations
  • Powerful business intelligence, performance management, and analytics
  • Planning, budgeting, forecasting, analysis and scorecarding
  • Advanced visualization brings your data to life
  • Process automation and data integration for hybrid computing environments

 

Cost: Contact for a quote

  1. Silverpop

@Silverpop
silverpop
Silverpop is a comprehensive marketing automation platform that makes it easy to create marketing campaigns ranging from simple drip campaigns to more complex initiatives with multiple touch points. Use multiple scoring models to rate contacts by campaign on a variety of criteria, use revenue reporting dashboards to monitor campaign performance, and see detailed performance metrics for each step and track of your marketing programs.

Key Features:

  • Drag-and-drop program builder
  • Use rules and logic to route contacts to different marketing tracks
  • Centralized lead scoring model
  • Contact Insight offers a summary view of sales readiness of potential leads and contacts
  • Query and narrow down your audience to create segments
  • Revenue Reporting dashboards show you which campaigns are most successful
  • Programs Reporting provides detailed performance metrics for each step and track in your campaigns

 

Cost: Contact for a quote

  1. Adobe Marketing Cloud

@AdobeMktgCloud
adobe
Adobe Marketing Cloud offers a complete suite of marketing solutions to help enterprises deliver personalized marketing communications that drive results. From Adobe Campaign that helps you improve and personalize campaigns across multiple channels to Adobe Analytics, a leading solution for collecting, analyzing, and reporting on customer behaviors, Adobe Marketing Cloud offers all the tools you need to measure and optimize your enterprise marketing campaigns.

Key Features:

  • Bring all your marketing data together to create personalized experiences
  • Dashboards and reports for mobile marketers
  • 360-degree customer views, powerful predictive models and cross-channel attribution
  • Manage data and monitor campaign performance from one place
  • Campaign Management Self-Assessment identifies strengths, prioritizes focus areas across seven campaign management dimensions

 

Cost: Contact for a quote

  1. Marketo

@marketo
marketo
Marketo’s sophisticated marketing capabilities includes marketing reporting tools that aren’t overly complex, yet provide all the key data you need to make informed decisions.

Key Features:

  • Find out which programs really impact revenue with first-touch or multi-touch attribution
  • Allocate your budget to the programs that produce the most ROI
  • Understand key marketing metrics for each stage in the revenue process
  • Deliver daily or weekly reports, or monthly automated emails

 

Cost:

  • Spark: $895/month – up to 10,000 records (email marketing, customer engagement engine)
  • Standard: $1,795/month – up to 10,000 records (A/B testing, advanced lead scoring)
  • Select: $3,195/month – up to 10,000 records (advanced revenue and email analytics)

 

  1. HubSpot

@HubSpot
hubspot
HubSpot’s Analytics solution allows you to measure your entire funnel with integrated metrics that span your contacts database, marketing content, and website traffic in a single platform.

Key Features:

  • Data-rich, individual customer profiles
  • Complete database reporting
  • Comprehensive view of all your marketing channels and their individual performance
  • Companies Report puts revenue figures next to your marketing activities
  • Drill down to revenue by Company, Property, or Source
  • Understand the importance of individual marketing channels
  • Landing page metrics, email analytics, and CTA reporting
  • Sources, attribution, and contacts reports for full-funnel analytics

 

Cost: Contact for a quote

  1. Pardot

@Pardot
pardot
Make data-driven decisions and allocate your budget efficiently and easily with Pardot’s closed-loop reporting, Prospect Lifecycle reports, and Google Analytics connector. Advanced email reporting, paid search reporting, and other features put the data you need at your fingertips.

Key Features:

  • Track individual closed leads back to the campaign that created them for true ROI measurement
  • Custom reporting with scheduled ROI reports
  • Prospect Lifecycle report combines marketing and sales reports in one place
  • Connect with Google Analytics to sync data with your CRM
  • Generate reports on campaign effectiveness
  • Advanced email reporting
  • Paid search reports from Google Adwords, Bing, and Yahoo, and AdWords campaign performance

 

Cost:

  • Standard: $1,000/month – up to 10,000 contacts (ROI reporting, lead scoring and grading)
  • Pro: $2,000/month – up to 10,000 contacts (advanced email analytics, email and landing page A/B testing)
  • Ultimate: $3,000/month – up to 10,000 contacts (custom user roles, dedicated IP access)

 

  1. Pentaho

@Pentaho
pentaho
An integrated and embeddable business analytics and data integration platform, Pentaho makes it easy to access, manage, and blend data from any source. Turn your data into actionable insights to power decision-making and drive results with Pentaho’s sophisticated solutions for enterprises.

Key Features:

  • Interactive visual analysis with drill through, lasso filtering, zooming, and attribute highlighting
  • Out-of-the box library of interactive visualizations
  • Advanced visualizations
  • Extreme scale in-memory caching
  • Graphical and responsive, web-based, drag-and-drop dashboards
  • Predictive analytics with powerful algorithms

 

Cost: Contact for a quote

  1. RapidMiner

@RapidMiner
rapidminer
The industry’s easiest-to-use modern analytics platform, RapidMiner aims to increase productivity from data mining to predictive action. RapidMiner is a powerful tool for machine learning, data mining, and predictive analytics.

Key Features:

  • Schedule, publish, embed, and export your models with a single click
  • Connect big data analytics to key business processes
  • Work in any environment at any time
  • Powerful and intuitive graphical interface
  • Predictive modeling
  • Accurate performance estimation

 

Cost:

  • Starter: FREE – 1 GB RAM
  • Personal: From $999 annually – 4 GB RAM
  • Professional: From $2,999 annually – 8 GB RAM
  • Professional Plus: Contact for a quote – 16 GB RAM
  • Enterprise: Contact for a quote – Unlimited RAM

 

  1. Plumb5

@plumb_five
plumb5
A fully integrated marketing platform that serves real-time data for marketing and conversions and delivers data to insights applied to actions in real-time, Plumb5 is a sophisticated marketing platform with comprehensive measurement tools that encompass the multitude of marketing channels modern enterprises depend on to drive results.

Key Features:

  • Track website visitors by source, location, site behavior, activity and more
  • Measure content views
  • Personalize content and target to custom cohorts
  • Measure visitors’ navigation paths
  • Measure effectiveness of text, banners, color schemes, font buttons, and more
  • Track visitor interaction and clicks on pages, forms, buttons and links
  • Page-level analytics including visitors, source, effective click zones, visitor flow, and more

 

Cost:

  • Micro Plan: $39/month – up to 10,000 impressions
  • Small Plan: $79/month – up to 25,000 impressions
  • Medium Plan: $149/month – up to 50,000 impressions
  • Large Plan: $299/month – up to 100,000 impressions
  • Enterprise: Contact for a quote (100,000+ impressions)

 

  1. Upsight

@GetUpsight
upsight
Upsight is an enterprise-grade analytics and marketing platform for mobile and web developers. With powerful and unlimited data storage to monitor application performance, sophisticated data exploration capabilities, and more, Upsight is a powerful marketing analytics solution for measuring and analyzing application performance.

Key Features:

  • Attribute users to ad campaign source
  • Connect source data to in-app activity
  • Define, annotate, and track any custom event
  • Simple, drag-and-drop builder for funnel analysis
  • Discover top users and cohorts and compare their behavior
  • Predict customer lifetime value (LTV)
  • Harness the power of Hadoop to uncover data trends

 

Cost:

  • FREE Edition: Unlimited apps with custom events for up to 50k monthly active users
  • Enterprise: Contact for a quote – advanced analytics + enterprise-grade marketing platform

 

  1. Act-On

@ActOnSoftware
acton
A software-as-a-service, cloud-based marketing automation solution, Act-On aims to provide the full value of marketing automation systems without the complexity of the typical enterprise solution. With a comprehensive set of tools and capabilities, Act-On enables everything from attributing marketing spend to revenue, to complete campaign reporting with drill-down capabilities, and more.

Key Features:

  • Inbound and outbound marketing tools
  • Lead nurturing, scoring, and management
  • Campaign reporting
  • Website visitor analytics
  • Funnel reports

 

Cost:

  • Pricing scale based on number of active contacts
  • Discounts for annual billing
  • 1,000 active contacts: $660/month
  • 100,000 active contacts: $2,970/month
  • 1,000,000 active contacts: $8,750 /month
  • > 1,000,000 active contacts: Contact for a quote

 

  1. Google Analytics

@googleanalytics
google_analytics
Google Analytics is one of the most well-known and widely used analytics solutions, offering both free and premium versions to meet the needs of businesses of all sizes. Google Analytics Premium makes data accessible and interpretable by any member of your organization, from data scientists to marketers, so you can easily identify which campaigns are performing most effectively and identify areas for improvement.

Key Features:

  • Data-driven attribution model
  • Advanced segments
  • Attribution model comparison tool
  • Content experiments
  • Real-time reporting
  • Cross-device and cross-platform measurement

 

Cost: Contact for a quote

  1. Radius

@radius
radius
A marketing intelligence platform that aids B2B marketers in making sense of the vast amounts of data that exist in the modern marketing sphere, Radius is changing the way B2B marketers understand, target, and acquire customers.

Key Features:

  • Matches and analyzes your sales history with powerful data-powered signals
  • Intuitive interface that encourages exploration
  • Persistent connection to Salesforce for near real-time updates
  • Precise segmentation
  • Match segments with Salesforce records
  • Detect which records are truly new
  • Redeploy idle leads into campaigns
  • Visualize how signals impact success

 

Cost: Contact for a quote

  1. CrazyEgg

@CrazyEgg
crazyegg
CrazyEgg is a useful tool for evaluating how users click and scroll through your website, offering insights into why visitors leave and informing design and content decisions to improve conversions and keep visitors on your website.

Key Features:

  • See where visitors click and where they don’t
  • See how many visitors scroll down your pages
  • Find out where visitors are coming from
  • Learn which visitors click on what content the most
  • Speed user testing and analysis

 

Cost:

  • Basic: $9/month – 10 active pages, 10,000 visitors/month
  • Standard: $19/month – 20 active pages, 20,000 visitors/month
  • Plus: $49/month – 50 active pages, 100,000 visitors/month
  • Pro: $99/month – 100 active pages, 250,000 visitors/month

 

  1. HootSuite

@hootsuite
hootsuite
HootSuite is a comprehensive social media management platform with built-in sophisticated analytics capabilities for businesses of all sizes to measure and report on the effectiveness of their social media marketing activities.

Key Features:

  • Manage all your social networks from a single dashboard
  • Schedule posts in advance
  • Real-time performance insights and powerful social intelligence
  • Track brand growth over time
  • Visualize social demographics
  • Discover real-time spikes in brand sentiment
  • Measure clicks, likes, retweets, and more
  • Create detailed reports

 

Cost:

  • FREE: Up to 3 social profiles
  • Pro: $8.99/month – 50 social profiles included, up to 100, 1 Enhanced Analytics report (up to 10)
  • Enterprise: Contact for a quote – unlimited social profiles, unlimited Enhanced Analytics reports

 

  1. Viralheat

@viralheat
viralheat
Viralheat is a social media marketing platform for monitoring, reporting, publishing, and analytics. Bring your social marketing, content marketing, and analytics functions into a single interface with Viralheat’s enterprise social media marketing platform.

Key Features:

  • Monitor conversations about your brand across social channels
  • Review trends and gain key insights to drive decision-making
  • Source relevant content, manage workflows, and curate engaging content
  • Get thousands of data points in real-time
  • Identify the most effective campaigns and activities
  • Pinpoint the best-performing social platforms to focus your efforts
  • Compare multiple keyword searches
  • Combine multiple keyword searches to measure their impact when running together
  • See sentiment trends of keyword searches over time

 

Cost: Contact for a quote

  1. VisiStat

@visistat
visistat
VisiStat enables you to identify the anonymous visitors to your website, providing all the information you need to turn visitors into leads in real-time. With multi-channel campaign measurement, conversion tracking, and a variety of other measurement tools, VisiStat is a valuable platform for measuring the performance of your enterprise marketing campaigns.

Key Features:

  • Custom URL wizard creates unique code to track landing pages and marketing campaigns
  • Measure performance of pay-per-click, email, mobile ads, retargeting, and more
  • Trend reporting and instant KPIs to maximize your budget
  • Campaign performance and conversion metrics
  • Discover conversion sources – even organic sources
  • Track all digital advertising mediums in real-time

 

Cost:

  • Airplane: $300/month – up to 25,000 page views
  • Rocket: $500/month – up to 125,000 page views
  • Spaceship: $750/month – analytics, web diagnostics, and more

 

  1. HitsLink

@Hitslink
hitslink
Get relevant, up-to-date insights without getting lost in data with HitsLink’s unlimited, customizable dashboards with intuitive visualizations. Find out what’s working, what’s not, and where to focus your marketing efforts with this comprehensive website reporting platform.

Key Features:

  • Segment visitors and e-commerce in real-time
  • Segment by demographics, behavior, and other variables
  • Built-in dashboards with advanced data visualizations
  • Customize existing dashboards or build your own
  • Comprehensive reports on site traffic
  • Track referrals and search terms from hundreds of search engines
  • Track by site and by page for better optimization analysis
  • Set up alerts for traffic or e-commerce thresholds
  • Export and email reports

 

Cost:

  • Professional: $19.95/month and up – real-time data, scheduled reports
  • Enterprise: $29.95/month and up – real-time dynamic segmentation, e-commerce reporting
  • Platinum: $499.95/month and up – historical dynamic segmentation, historical multivariate testing

 

  1. Webtrends

@Webtrends
webtrends
Webtrends offers a suite of solutions designed to help enterprises create custom, personalized, and meaningful interactions with their customers. From analytics and segmentation to testing, targeting, and remarketing, Webtrends covers it all.

Key Features:

  • Flexible data delivery options give you data where you want it, when you need it
  • Real-time data streams of each user session
  • Rule- and behavior-based stream segmentation
  • Scheduled data exports
  • Multi-channel measurement across web, social, mobile, and SharePoint
  • Configurable digital dashboards
  • Standard and customized analytics reporting
  • Ad-hoc data exploration to unlimited dimensions
  • Custom and calculated metrics
  • A/B and multivariate testing, segmentation, targeting, and remarketing

 

Cost: Contact for a quote

  1. Curalate

@Curalate
curalate
Curalate is a leading analytics and marketing solution that enables smarter marketing through imagery. Monitor and measure your marketing efforts on visual social media channels like Pinterest, Instagram, and Tumblr to drive awareness, engagement, and revenue.

Key Features:

  • Understand how much traffic is being driven from the visual web
  • Seamlessly share proven content from the Curalate dashboard
  • Cross-network analytics
  • Understand which products drive the most engagement and why
  • Track ROI from picture-to-purchase
  • Image-recognition algorithms applied to social conversions

 

Cost: Contact for a quote

  1. Union Metrics

@UnionMetrics
unionmetrics
Monitor your social strategy and create a more robust social presence for your brand with Union Metrics, a platform enabling everyone from small companies to the world’s largest enterprises to optimize their social media activities with real-time, actionable analytics.

Key Features:

  • Analytics for Twitter, Tumblr, Instagram, and full social analytics
  • Get metrics on reach, exposure, and influence
  • Discover top content, keywords, and hashtags
  • Track trends in the channels you use most

 

Cost:

  • Small: $99/month – 2 trackers
  • Medium: $199/month – 4 trackers
  • Large: $399/month – 8 trackers
  • Enterprise: Starts at $500/month – 10+ trackers

 

  1. TagSleuth

@TagSleuth
tagsleuth
Track and monitor hashtags and get analytics and metrics across Vine, Tumblr, Instagram, and Twitter with TagSleuth. TagSleuth pulls the most recent posts with your hashtags and updates your archive every hour for comprehensive monitoring and valuable data collection over time.

Key Features:

  • Compare how your hashtag performs across social networks
  • Track hashtags during an event
  • Analyze the metrics of a hashtag or person
  • Hashtag archives updated once hourly
  • Gather metrics like total impressions, top users, most popular posts or hashtags, and more

 

Cost:

  • Recurring Plan: $24.99/month – 3 archives
  • Non-Recurring: $34.99/one-time payment – 3 archives, 1 month
  • Non-Recurring: $84.99/one-time payment – 3 archives, 3 months

 

  1. Simply Measured

@simplymeasured
simplymeasured
The most complete social analytics solution for marketers, Simply Measured offers comprehensive social media analytics for serious marketers. With tools to set your strategy and optimize your tactics for maximum impact, Simply Measured is an end-to-end social marketing solution.

Key Features:

  • Get the most complete view of all your social media activities
  • Profile analytics and audience insights
  • Content and campaign performance
  • Brand and hashtag monitoring
  • Cross-channel analysis
  • Competitive analysis and benchmarking
  • Social advertising analytics

 

Cost:

  • Social: $500/month
  • Professional: $800/month
  • Enterprise: $2,000/month

 

  1. TapAnalytics

@tapanalytics
tapanalytics
TapAnalytics is a comprehensive digital marketing platform that enables agencies, their clients, and enterprises to track, analyze, and optimize their digital marketing campaigns with greater efficiency.

Key Features:

  • All-in-one agency dashboards
  • Integrate all data across all campaigns
  • Built-in, customized report generation
  • Configurable, full-featured reports for executives, managers, and more
  • Campaign analysis and alerts
  • Quick performance insights via scores
  • Graphs, timelines, pie charts, and other visualization tools
  • Track all campaign KPIs
  • Fully user-configurable reports and dashboards

 

Cost:

  • For 1-4 clients: $24/month/client
  • For 5+ clients: $20/month/client
  • Enterprise: Contact for a quote

 

  1. BringShare

@BringShare
bringshare
BringShare is the simplest way to track your marketing efforts in a single interface, offering beautiful and simple marketing dashboards and reports. BringShare brings all your marketing analytics together, providing actionable information on how each of your marketing channels are performing and allowing for easy comparison between channels and tactics.

Key Features:

  • Dashboards for SEO, paid search, social media, and more
  • Analytics summary dashboard
  • ROI/CPA tracking
  • Custom report builder

 

Cost:

  • One website: $29/month
  • Agency Pro: $22/month/website
  • Custom: Contact for a quote – Minimum 25 websites

 

  1. Raven Tools

@RavenTools
raven_tools
Raven Tools is a comprehensive solution for measuring and reporting on all your marketing activities from a single software solution. From SEO to social media, content marketing, PPC, and more, Raven Tools offers a suite of tools to meet the varied needs of modern marketers.

Key Features:

  • On-site, technical SEO analysis
  • Link management and reporting; keyword research
  • One-stop social media management encompassing LinkedIn, Facebook, Twitter, and YouTube
  • Content management and SEO analysis
  • WordPress blog integration
  • AdWords campaign management and troubleshooting
  • Data from five popular email service providers
  • KPI data from Google Analytics pre-filtered for SEO needs
  • KPI data from Twitter, Facebook and YouTube
  • AdWords campaign data
  • Drag-and-drop scheduled report building

 

Cost:

  • Raven Pro: $99/month – 4 users
  • Raven Agency: $249/month – unlimited users

 

  1. Marin Software

@MarinSoftware
marin_software
A digital advertising management cloud, Marin Software enables marketers to gain revenue across digital channels such as search, display, social, and mobile. With powerful and easy-to-use reporting and analytics tools, Marin Software arms marketers with the information needed to optimize campaigns and maximize ROI.

Key Features:

  • Configurable executive dashboards
  • Automated reporting and alerts
  • Trend and outlier analysis
  • Dimension segmentation and analysis
  • Cross-channel analytics and attribution

 

Cost: Contact for a quote

  1. DashThis

@DashThis
dashthis
DashThis aims to make reporting painless for marketers with intuitive dashboards and reporting for SEO, SEM, PPC, and social media.

Key Features:

  • All-in-one reporting from a single tool
  • Visually attractive, easy-to-understand reports
  • Periodic, rolling, and campaign reports
  • Quick-start templates
  • Scheduling and mailing lists for delivering reports
  • CSV file support for uploading external data

 

Cost:

  • Solo: $39/month – 3 dashboards
  • Professional: $129/month – 10 dashboards
  • Small business: $249/month – 25 dashboards
  • Business: $399/month – 50 dashboards
  • Agency: $599/month – 100 dashboards

 

  1. Dapresy

@dapresy
dapresy
A market researcher’s favorite tool for creating unique, comprehensive dashboards with powerful infographics and data visualizations, Dapresy offers a simple, drag-and-drop environment with no programming required. Easily combine survey, sales, advertising and budget data to put the right data in the hands of the right people at the right time.

Key Features:

  • Easily incorporate infographics to visualize trends
  • Clearly communicate business data through visually engaging, dynamic dashboards
  • Works seamlessly with all types of data including survey data, sales data, factory shipments, advertising ratings and sales transactions
  • Supports Photoshop, Illustrator, and other graphics solutions
  • Drag-and-drop environment for creating comprehensive reporting dashboards

 

Cost: Contact for a quote

  1. Analytics Canvas

@analyticscanvas
analytics_canvas
Get all the essential data from your Google Analytics accounts, combine with databases and files, and automate it all with Analytics Canvas. Seamlessly integrated with Tableau, Analytics Canvas allows you to eliminate Google Analytics sampling and easily query multiple accounts and views.

Key Features:

  • Import and analyze multiple sources of data in one place
  • Automate and schedule reporting
  • Export to Excel dashboards, databases or text files
  • Query, join, combine, filter and more, all without a single line of SQL
  • Visual interface to drag and drop data, perform calculations and export results
  • Generate reports with a single click
  • Schedule to extract, transform, and load Google Analytics data into databases and files

 

Cost:

  • Company: $299/month – 3 user licenses
  • Premium: $499/month – 3 user licenses
  • Agency+: $798/month – 7 user licenses
  • Enterprise: $1,299/month – 10 user licenses

 

  1. Tableau

@tableau
tableau
Tableau helps people – particularly marketers – see and better understand their data. Offering Business Intelligence and analytics in the cloud or on the desktop, Tableau offers analytics solutions to make data easily accessible and understandable by anyone.

Key Features:

  • Translates pictures of data into optimized database queries
  • See patterns, identify trends and discover visual insights in seconds
  • Shift between views with drag-and-drop technology
  • Bring together multiple data sources for comprehensive analysis
  • Combine multiple views into intuitive dashboards

 

Cost: Contact for a quote

  1. Swydo

@swydo
swydo
An easy PPC and Adwords reporting tool and workflow for digital Agencies and online marketing departments, Swydo combines the best of reporting, workflow, and monitoring tools into one.

Key Features:

  • Easy PPC and SEO reporting
  • Generate reports in minutes
  • Discover which campaigns need attention
  • Simple KPI indicators
  • Task management and collaboration tools
  • Calendar integration
  • Report on Google AdWords, Analytics, Bing Ads, Facebook, and more
  • Schedule automated reports
  • KPI monitoring and alerting

 

Cost:

  • Professional: $60/month – 3 users
  • Boutique: $115/month – 5 users
  • Loft: $360/month – 20 users

 

  1. Automated Insights

@AInsights
automated_insights
Automated Insights offers a patented Wordsmith platform that creates insightful, personalized reports from your data. Using artificial intelligence to transform raw data into actionable stories and insights, Wordsmith dynamically spots patterns and trends in data and produces compelling content personalized for each user.

Key Features:

  • Prove your ROI in detailed, text-based analysis
  • Reveal where traffic came from and how it drove conversions
  • Spots patterns, correlations, and key insights
  • Natural language generation engine
  • Write individual stories for individual users among millions

 

Cost: Contact for a quote

  1. Datorama

@Datorama
datorama
A marketing intelligence company that helps executives, analysts, and IT professionals manage and execute upon vast amounts of data, Datorama gives you the key insights you need to make smarter marketing decisions and drive results.

Key Features:

  • Monitor top-line KPIs based on every available marketing channel
  • Make real-time adjustments in media spend and resource allocation
  • Map all your data in minutes
  • Visualize and export data in ready-to-present formats
  • Multi-level authentication and user role system for security
  • Gain control access to data and reports

 

Cost: Contact for a quote

  1. True Social Metrics

@2etag
true_social_metrics
A social media analytics tool that combines all your social data in one place, True Social Metrics puts the metrics that matter at your fingertips. Calculate and improve the impact of social media on your company’s revenue with True Social Metrics.

Key Features:

  • Conversion, Amplification, and Applause rates
  • Compare performance and economic value for all your social media accounts
  • Find the most effective social networks for your business
  • Competitive analysis
  • Discover the most engaging and effective content types and topics
  • Audience analytics

 

Cost:

  • Small: $30/month – 3 brands to analyze
  • Medium: $100/month – 10 brands to analyze
  • Agency: $350/month – 100 brands to analyze
  • Enterprise: Contact for a quote

 

  1. Domo

@Domotalk
domo
A management platform delivered as a SaaS solution, Domo offers a new form of Business Intelligence that helps managers and executives better manage their businesses and make smarter marketing decisions.

Key Features:

  • Pull all your marketing, sales, and finance data into a single platform
  • Track the customer journey all the way through the sales funnel
  • Automated, real-time dashboards
  • Measure the metrics that matter, such as cost per lead by channel and paid search conversion rates

 

Cost: Contact for a quote

  1. gShift Labs

@gShiftLabs
gshift
A web presence analytics platform, gShift Labs delivers crucial insights into how content moves across the web, brand visibility, competitive analysis, and more, revealing opportunities to expand and improve upon your digital presence.

Key Features:

  • Website stats, search visibility, social, email, and more
  • All your key metrics in one place
  • View trends over time
  • Correlate trends to events and activities
  • View activity of campaigns by channel and by content
  • Analyze conversions and prove ROI

 

Cost: Contact for a quote

  1. eTrigue

@etrigue
etrique
Providing easy-to-use marketing automation solutions, eTrigue helps users generate and qualify sales leads, shorten sales cycles, and increase revenue. With comprehensive reporting and analytics, visitor tracking, conversion reports, and more, eTrigue is a valuable tool for measuring the performance of enterprise marketing campaigns.

Key Features:

  • Intuitive, drag-and-drop campaign manager
  • Automate the lead nurturing process
  • Automated, real-time lead alerts
  • Discover the right target audience
  • Measure program, content, and individual message effectiveness
  • Measure, report, and analyze campaigns automatically
  • Measure results from real-world marketing activities

 

Cost:

  • Based on database size
  • 1,000: $600/month
  • 5,000: $850/month
  • 60,000: $1,200/month
  • Other pricing levels available

 

  1. OutMarket

@outmarket
outmarket
OutMarket provides marketing automation software and services for marketing teams to drive quantifiable results. From social to search, email to publicity, and more, OutMarket is a comprehensive marketing automation suite with sophisticated analytics and reporting to measure the performance of your enterprise marketing campaigns.

Key Features:

  • Marketing funnel reports
  • Social analytics
  • News release analytics
  • Impact reports
  • Complete set of marketing automation tools

 

Cost:

  • Basic: $300/month – 3 users
  • Plus: $600/month – unlimited users
  • Pro: $1,000/month – unlimited users, 2 brands
  • Enterprise: $2,500/month – unlimited users, 4 brands

 

  1. LeadSquared

@LeadSquared
leadsquared
Complete marketing automation software, LeadSquared makes it simple to do everything from creating landing pages and emails to capture leads, to identifying the leads who are most likely to buy. LeadSquared’s reporting tools allow marketers to analyze and improve the performance of marketing efforts.

Key Features:

  • Easily create landing pages including forms, images, and videos
  • Connects with existing tools you use for marketing, including email and chat solutions
  • Automated lead scoring
  • Nurture leads with autoresponders
  • Create beautiful forms with CTAs to boost conversions
  • Access a deep set of data including website activity, social profiles, and visitor location
  • Powerful reporting features to analyze and improve campaigns

 

Cost:

  • Basic: $125/month – 2,000 contacts
  • Standard: $250/month – 10,000 contacts
  • Enterprise: $500/month – 25,000 contacts

 

  1. Net-Results

@NetResults
netresults
A next-level marketing platform for data-driven marketers, Net-Results makes it easy to automate a variety of marketing tasks and get more done in less time by doing a better job nurturing prospects, uncovering qualified leads, and driving revenue growth. From web analytics to lead identification and tracking, Net-Results provides all the data you need to fine-tune and optimize your campaigns in intuitive reports and dashboards.

Key Features:

  • Lead scoring and nurturing
  • Email marketing
  • CRM integration
  • Drag-and-drop landing page and web form builder
  • Progressive profiling
  • Website visitor identification and tracking
  • Comprehensive reports and dashboards

 

Cost: Contact for a quote

  1. Ignition One

@IgnitionOne
ignitionone
A global leader in cloud-based digital marketing technology, Ignition One enables companies to integrate cross-channel marketing efforts within its Digital Marketing Suite. The integrated platform brings advertising and marketing together with a sophisticated suite of tools and comprehensive analytics capabilities.

Key Features:

  • See all your critical data in one place
  • Fast sorting, column selection and sorting and locking capabilities
  • Report across attribution models
  • Data visualization features
  • Determine optimal spend across channels
  • Optimize budgets based on forecasted scenarios
  • Leverage past data to prepare for seasonality

 

Cost: Contact for a quote

  1. Right On Interactive

@roi_marketing
rightoninteractive
Right On Interactive offers Customer Lifecycle Marketing software, enabling enterprises to drive more engaged relationships and revenue throughout the customer lifecycle. A behavior-based solution that builds loyalty, Right On Interactive provides custom reporting capabilities to quickly analyze and graph key performance indicators across all relevant dimensions.

Key Features:

  • Lead scoring
  • Email marketing
  • Campaign management
  • Reporting and analysis
  • Multi-channel marketing
  • Lifecycle marketing

 

Cost:

  • Outreach Package: $500/month – email marketing, web analytics
  • Engagement Package: $900/month – marketing automation, social media marketing
  • Lifecycle Package: $1,400/month – customer lifecycle marketing

 

  1. Teradata

@Teradata
teradata
Improve your marketing agility and connect with customers directly with Teradata’s individualized insights. Processes, channels, campaign financials, performance analytics, and even digital marketing templates are all brought together in a seamless solution, delivered on-premise or in the cloud.

Key Features:

  • Marketing resource management
  • Omni-channel marketing
  • Digital marketing
  • Marketing analytics
  • Predictive analytics
  • Big data analytics
  • Overall marketing performance management

 

Cost: Contact for a quote

  1. GoodData

@gooddata
gooddata
The industry’s leading Insights-as-a-Service provider, GoodData is an open analytics platform delivering relevant insights rapidly. With interactive dashboards that promote visual data discovery, guided analytics, and more, GoodData is a sophisticated measurement solution for monitoring the performance of enterprise marketing campaigns and deriving relevant insights to boost revenue and improve results.

Key Features:

  • Predictive statistical functions
  • Collective learning from millions of interactions
  • Fully-managed, cloud-based architecture
  • Flexible, intuitive, interactive dashboards to promote visual data discovery
  • Rapid time-to-insights
  • Spot trends and opportunities across digital channels
  • Real-time data access from any device

 

Cost: Contact for a quote

  1. Ensighten

@ensighten
ensighten
Ensighten offers real-time enterprise data and tag management for accelerating site performance and increasing marketing agility. Sharpen your media spending and optimize the customer journey with Ensighten’s sophisticated data analysis tools.

Key Features:

  • Show customers’ paths to conversion across channels and touch points
  • Optimize 1:1 marketing across customers’ unique journeys
  • Automatically eliminate duplicate and inaccurate vendor commissions
  • Access, evaluate and apply attribution-based logic to marketing technologies
  • Discover how vendors and channels work together to impact conversions

 

Cost: Contact for a quote

  1. SharpSpring

@sharpspring
sharpspring
Simple and affordable, yet incredibly powerful marketing automation is at your fingertips with SharpSpring. Drive leads, convert leads to sales, and prove ROI with this intuitive and all-inclusive software application.

Key Features:

  • Behavioral-based email automation
  • Dynamic forms built for conversion
  • Easy-to-use rules engine
  • Behavioral-based tracking to understand visitor motivations
  • Built-in and third-party CRM
  • Fully integrated call tracking
  • Email analytics, campaign tracking, device tracking, and more
  • Workflow analytics, tagging, and report generation

 

Cost: Contact for a quote

  1. TargetEveryone

@targeteveryone
targeteveryone
TargetEveryone is a drag-and-drop online solution for creating, distributing, and analyzing mobile campaigns. With sophisticated analytics capabilities, you can see changes in visits and behavior in real-time, with drill-down functionality for deeper insights.

Key Features:

  • Distribute dynamic campaigns through multiple channels
  • Edit campaigns in real-time
  • Guaranteed compatible with every smartphone and OS in market

 

Cost:

  • Pay-as-You-Go: FREE – 5 Free SMSes and emails
  • Business: $89/month – SMS and email distribution, analytics
  • Professional: $299/month – real-time support, API integrations
  • Enterprise: Contact for a quote

 

  1. Marketing Optimizer

marketingoptimizer
An all-in-one marketing automation platform, Marketing Optimizer offers a comprehensive set of tools and capabilities to streamline marketing campaigns, optimize performance, and improve ROI.

Key Features:

  • Lead management
  • A/B and split testing
  • Call tracking
  • Automate, track, and manage selling of leads
  • Sophisticated reporting

 

Cost:

  • Small Business: $149/month – Store up to 1,000 leads
  • Advanced: $349/month – Store up to 3,000 leads
  • Professional: $899/month – Store up to 10,000 leads
  • Enterprise: $1,999/month – Store up to 40,000 leads

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