58 Top Sales Enablement Tools: The Best Software Tools and Platforms to Help Grow Sales Productivity

 In All Things Productivity, Blog, Technology

Marketing and sales activities drive business growth. With the digital marketing landscape exploding and massive amounts of content passing across a sales rep’s desk on a daily basis, not to mention the new challenge of aligning online and offline marketing activities, it’s no surprise that sales processes have become disjointed and inconsistent. Sales enablement is a process that aims to de-silo sales and marketing, aligning the goals of each business facet and empowering sales representatives with the right messaging, the right assets, at the right place and the right time, for the right customer.


Digital media and technology have also enabled marketers to collect and analyze vast amounts of data, but when metrics are gathered from a multitude of sources, they, too, remain in silos. Sales Enablement isn’t just about Big Data or Marketing Automation. It’s about centralizing your company’s most valuable assets, identifying your best opportunities, and giving your team the tools to meet goals more efficiently.

The following 58 sales enablement tools all offer amazing capabilities. They’re not ranked in order of importance or functionality – that would be next to impossible. But if your marketing and sales functions are living in silos, one or more of these tools has the solution that will help you centralize campaign management, make sense of all the data, and start closing more deals.

Download the Definitive Sales Enablement Guide Here



Mindmatrix provide sales enablement and marketing automation solutions for manufacturing companies. The Mindmatrix platform helps sales teams see which leads need immediate attention, what materials to use at what stages of a sales cycle, where to find those assets quickly, how to personalize those assets, and allows the marketer to track their usage and effectiveness.

Key Features:

  • Personalized sales asset creation
  • Real time prospect tracking
  • Create prospecting programs
  • Sales playbooks
  • Personalize your company’s branding on Linkedin/li>


  • Direct Sales: $30/user per month
  • Channel/Reps: $15/user per month
  • Franchisers/Retailers: $15/user per month
  • Multi Channel Enterprise: Contact for a quote



The Amacus sales enablement solution helps companies get to the heart of what matters by providing detailed auto analytics. Improve your sales performance by seeing what buyer actions are triggered by your sales practices.

Key Features:

  • Intuitive user interface
  • Instant alerts
  • Tactics configurator
  • Searchable archive for sales collateral
  • Buyer interaction history
  • Real-time sales analytics

Cost: Contact for a quote



Turn information into innovation with the Attivio active intelligence engine. The Attivio platform provides your team with unified information access. Next generation search and discovery features can empower your team to grow productivity and increase revenue.

Key Features:

  • Powerful next generation search
  • Build innovative search and discovery applications faster than ever before
  • Lower total cost of ownership
  • Immediate Visibility Into All Information
  • Agile Enterprise Platform

Cost: Contact for a quote



Through a combination of complex data science and advanced predictive analytics the Lattice sales enablement offering helps sales teams to prioritize revenue opportunities. Lattice combines your internal data with the largest source of external buying signals to get a complete picture of your customer DNA.

Key Features:

  • Predictive lead scoring
  • Quick deployment
  • Immediate results
  • Data cloud blends your company info with detailed buying signals
  • Uncover customer buying patterns

Cost: Contact for a quote



Playboox offer a Sales Excellence Enablement solution which makes it easy for salespeople to perform optimally at each stage of your sales process, and for your sales managers to systematically and consistently coach them to do so in order to up the odds of winning more often. Playboox helps to codify best practices, processes, and tools sales teams can then use to close more business.

Key Features:

  • Leverage and share teamwide best practices
  • Establish a coaching framework and system
  • Upgrade opportunity management effectiveness
  • Standardize sales messaging
  • Improve call planning and management
  • Easily build and tailor multiple playbooks
  • Enable deal-specific best practices guidance

Cost: Contact for a quote



LogicBay’s Partner Relationship Management (PRM) technology offers a comprehensive array of functionality to support channel partner program management needs. No two sales channels are alike; businesses evolve over time; sales channels and the partners that define them have needs and priorities that change too.

Key Features:

  • Develop partner applications and evaluate candidates
  • Keep partners happy by keeping track of who owns which leads
  • Synchronize training and marketing support for new product launches
  • Get partners up to speed and successful in record time
  • Train and certify partners’ sales and service teams
  • Create field incentive programs to help sell and increase mindshare


Setup fee:

  • Setup fee for Partner Performance Cloud is $2,500
  • Setup fee for Performance Center and ChannelVue is dependent upon the extent of integration with existing systems and any custom configuration

Monthly costs:

  • Partner Performance Cloud: $5 / User / Month
  • Performance Center: $8 / User / Month
  • ChannelVue: $10 / User / Month

Eloqua (Oracle)


Eloqua’s marketing automation software aligns marketing and sales goals to boost revenues. Eloqua puts essential prospect behavior data at your sales teams’ fingertips, enabling them to close more deals, more quickly, for more efficient and better results. By engaging prospects in relevant communications, your sales team can build stronger connections and gain consumer trust.

Key Features:

  • Aid your sales team with visibility and insight
  • Identify the most engaged prospects
  • Visibility into the prospect’s path to your doors
  • Track web activities through the sales and revenue cycle
  • Intuitive graphical summary of prospects’ behaviors
  • Real-time web visitor alerts
  • Customize, send, and track pre-built email templates


  • Basic: $2k/10 users
  • Standard: $4k/50 users
  • Enterprise: Contact for a quote/unlimited users

Act-On Software


Act-On Software emphasizes the importance of not only providing your sales team with the right content and tools and aligning those assets with the buying cycle, but of aligning the right tools with the right sales person. Each sales rep has a distinct style, so ensuring that you’re providing the resources that are most engaging for the customer but those which your sales rep understands and can capitalize on is the best way to drive results. Act-On MAP, an integrated platform for generating leads and managing marketing activities, includes everything from visitor tracking and lead management to social media and CRM.

Key Features:

  • Lead scoring, segmentation, drip marketing and trigger marketing campaigns
  • Provide sales with insights into the lead process
  • Prioritize prospects most likely to convert
  • Real-time intelligence about a contact’s interest and activities
  • Track website visitors and manage social media
  • Generate leads via social and publish with Act-On
  • Benchmark against your competitors
  • Organize webinars and events
  • CRM integration

Cost: Contact for a quote



An intelligent sales software application that helps companies transform their sales results through intelligent lead distribution, sales workflow, dialing, and prioritization, Velocify is the sales enablement tool you need to start nurturing the 33% of leads that go neglected in most organizations.

Key Features: 

  • Real-time lead capture from 100+ lead sources
  • Powerful, flexible sales workflows
  • Automate routine activities (logging calls, setting tasks, sending email and text messages, etc.)
  • Distribute leads to the reps most likely to convert them
  • Prioritize leads and opportunities
  • Integrated dialer, featuring local presence, pre-recorded voicemails, and more
  • Integrates with other systems (including lead sources)


  • Standard: $60/user/month – lead capture, distribution, sales flow
  • Advanced: $95/user/month – de-duplication, enterprise distribution, advanced sales flow, power prioritization
  • Outbound: $40/user/month – click-to-dial, shotgun dial, power dialing, local presence
  • Plus: $60/user/month – number provisioning, call routing, call tracking insights



iCentera uses a centralized messaging philosophy the company calls 360° Sales Enablement™. This is achieved through enterprise-level private websites that enable companies to communicate and collaborate with any audience.

Key Features:

  • Drive a consistent value proposition
  • Deliver targeted product in information in real time
  • Reduce channel support costs by 30 percent
  • Realize a 125 percent ROI within the first year of deployment
  • Deliver the right marketing materials at the right time through a central portal

Cost: Contact for a quote



A comprehensive platform for managing marketing and sales cycles, Lenati offers solutions encompassing Customer Insights & Experiences, Products & Markets, Marketing, and Sales Channel.

Key Features:

  • Customer segmentation
  • Create an integrated customer journey
  • Actionable customer insights
  • Customer-driven retention and loyalty
  • Actionable sales strategy
  • Sales team optimization
  • Actionable reports for Business Intelligence

Cost: Contact for a quote



With prospects engaging with businesses using digital channels at least 60 percent of the time before making a purchase, properly integrated online and offline marketing and sales efforts are of critical importance. MarketBridge solutions are powered by some of the digital marketing world’s most powerful solutions in social, CRM, marketing automation, and Business Intelligence.

Key Features:

  • Reach, Engage, Convert and Expand through digital inbound marketing
  • Marketing Technology readiness assessment and playbooks
  • Buyer Persona development
  • Reporting and analytics
  • Identify your best sales practices
  • Design and deliver custom sales enablement tools
  • Align value propositions to buyer personas and selling stage

Cost: Contact for a quote



A leading mobile loyalty program, SessionM serves developers and publishers, advertisers, and mobile users in their respective roles in the digital marketing sphere. Developers and publishers can engage, retain and monetize their best users through SessionM’s free platform, driving loyalty and revenue. Advertisers, on the other hand, can create memorable mobile moments consistent with their other digital marketing and branding activities to attract valuable, relevant leads.

Key Features:

  • Ads become a seamless part of the content experience
  • Opt-in platform means users connect on their own terms
  • Timely advertising reaches customers when they’re most engaged
  • Users earn bonus points to redeem for rewards by engaging with advertisers
  • Network reaches 50 million unique users
  • Variety of formats for each message

Cost: Cost-per-engagement model



Bloomfire redefines the concept of the knowledge base, with a comprehensive platform for managing assets, proposals, sales documents, templates, and virtually every piece of information your team needs to nurture leads, deliver the most qualified prospects to sales, and convert those prospects to loyal customers. With Bloomfire, you don’t need a forum or an enterprise social network – centralize all those activities in a searchable, organized, central repository.

Key Features:

  • Create and share multimedia with content creation tools like webcam and screencast tools
  • Filter out irrelevant content with individual user feeds
  • Built-in social engagement tools
  • Simplified content organization
  • Gamification and recognition
  • Robust Q&A
  • Analytics and reporting dashboard
  • Targeted collaboration hub to tap into enterprise expertise


  • Monthly Plan: $600/month/50 users
  • 1-Year Plan: $6,120/year/50 users
  • 3-Year Plan: $5,400/year/50 users



WittyParrot enables consistent and effective sales messaging by putting relevant information within reach with an easily searchable database, quickly drag-and-drop content into any app, share it with anyone – teams, partners, or customers – and track usage, relevance and productivity with a single, streamlined solution. WittyParrot isn’t only useful for sales situations, however. It’s also valuable for legal purposes, human resources and customer service functions and departments.

Key Features:

  • Cloud platform updated in real time
  • Compatible with most mobile operating systems
  • Discover and capture relevant information valuable to consumers
  • Create a consistent user experience
  • Quickly locate content, drag-and-drop into an email or sales document
  • Consistently share information across your organization and put tools in your team’s hands to create valuable messaging

Cost: Contact for a quote

HNW eSuite


HNW’s eSuite is a SaaS distributed marketing platform built with a “sales first” bias to empower sales teams with content and marketing initiatives that are closely aligned with goals and prospects. Easy content management, customization, and measurement through the digital marketing channels your customers are most likely to engage with enable you to maintain consistent brand messaging, target the right prospects at the right time, and close more deals with the right messaging.

Key Features:

  • Enterprise-class security and architecture
  • Integrates with proprietary systems
  • Personalize content
  • Client insights for better conversations and more effective targeting
  • Measure channel performance to derive engagement opportunities
  • Central management for brand consistency and compliance

Cost: Contact for a quote

Mediafly SalesKit


Immediate and secure access to the most up-to-date sales and marketing reports and materials is essential for the success of your field sales team, especially if you must maintain a competitive edge. Mediafly SalesKit enables your sales team to access contextual content, tailor it in real-time during conversations with prospects, and deliver their best performances day in and day out.

Key Features:

  • Cross-device compatible for BYOD
  • Save 3 to 5 hours per week, per sales rep
  • Activity reporting reveals the most useful and effective content
  • Intuitive user interface is easy to use in the field
  • Custom branding
  • Integrates with SharePoint, Salesforce, CMS, Oracle, Box, and more to maintain established workflows


  • Personal: $35/month/1 user
  • Team: $99/month/3 users
  • Enterprise: Contact for a quote

Teradata Integrated Marketing Management


Consolidate every aspect of your sales and marketing program in a single, comprehensive solution with a birds-eye view of your systems and processes. From resource allocation to workflows, campaign financials and performance analytics, Teradata Integrated Marketing Management enables you to boost efficiency, improve marketing communications, and identify key opportunities to drive results.

Key Features:

  • Real-time analytics to keep messaging relevant and on-point
  • Campaign management tools for delivering the right message in the format your prospects prefer
  • Marketing analytics and customer data management to identify performance patterns and response triggers
  • Synchronize and optimize marketing and sales resources for maximum efficiency

Cost: Contact for a quote



Oracle offers a comprehensive suite of solutions for industry-specific needs, as well as products and solutions designed for specific marketing and data acquisition and management phases. From business analytics and Big Data to customer experience management and social relationship management, Oracle is a robust suite of tools for Sales Enablement.

Key Features:

  • Vast selection of products and solutions
  • Automate email, content marketing, and more
  • Acquire Big Data and analyze to identify opportunities
  • Leverage data to drive powerful content creation
  • Identify hot prospects and customer behavior to deliver the right messaging at the right time
  • Empower field sales teams with a robust asset repository with Oracle’s mobile solutions

Cost: Contact for a quote



Marketo’s Marketing Automation platform is an end-to-end solution enabling you to turn anonymous prospects into valuable leads and convert them to loyal, paying customers. From personalization tools to custom content recommendations based on the prospect’s behavior, interests, and other data, Marketo puts powerful knowledge to work in a seamless solution.

Key Features:

  • Real-time website personalization
  • Automatically display the most compelling content
  • Ad targeting and re-targeting
  • Cross-channel lead nurturing campaigns capitalizing on Big Data
  • Analyze, experiment, monitor and learn to boost ROI
  • Email alerts when hot prospects take triggering actions


  • Marketing to Businesses: Starts at $1,195/month
  • Marketing to Consumers: Starts at $2,995/month
  • Enterprise: Contact for a quote



Pardot’s Marketing Automation suite covers all the essentials for managing powerful, cohesive marketing campaigns that identify key opportunities and put the most relevant information at your fingertips to drive results. From lead management and CRM to social relationship management and email marketing, Pardot provides “X-ray vision for your sales team.”

Key Features:

  • Real-time sales alerts
  • CRM integration
  • Prospect tracking and analytics
  • Lead management, scoring and grading
  • Lead assignment, segmentation and nurturing
  • Complete social media management and monitoring, including posting capabilities
  • Multivariate testing for lead generation
  • Fully-branded email templates and campaign management


  • Standard: $1,000/month/Up to 10k records
  • Pro: $2,000/month/Up to 10k records (+ Advanced email, dynamic content, AdWords integration)
  • Ultimate: $3,000/month/Up to 10k records (+ Custom user roles, custom object integration, API access)

Sales Engine


Execute, automate, track and analyze your online lead generation campaigns with Sales Engine International’s Marketing Automation platform. With Sales Engine, you can execute, track, and monitor multiple campaigns simultaneously, cutting down the complexity and confusion while providing your sales team with valuable prospects complete with critical information and the right messaging to close the deal.

Key Features:

  • Communicate with leads based on buyer persona, buying phase and preferences
  • Engage with leads earlier in the funnel
  • Drive prospects further through the sales funnel with relevant, engaging content
  • Ideal Prospect Profile creation and matching
  • Automated, personalized emails and messaging

Cost: Contact for a quote



HubSpot is one of the most widely-known marketing platforms in the digital marketing industry. With a complete set of tools designed to help you generate leads, track their behavior, identify key prospects, and deliver valuable content, HubSpot handles online marketing and sales from end to end, helping you generate more ROI for every dollar – and minute – spent.

Key Features:

  • Publish across popular social networks and monitor analytics
  • Blogging platform
  • SEO tools to improve organic search rankings
  • Forms, landing pages and lead management tools
  • Marketing Automation triggers personalized emails in response to actions
  • Sales Signals provide your sales team with valuable prospect information for higher conversions
  • Eliminate analytics siloes


  • Basic: $200/month/100 contacts
  • Pro: $800/month/1k contacts
  • Enterprise: $2,400/month/10k contacts

ExactTarget (A Salesforce.com Company)


From Facebook pages to real-time Twitter engagement, solutions for mobile, social, B2B, web, and more, ExactTarget offers a robust suite of tools for Sales Enablement and Marketing Automation. A multi-channel marketing platform that supports businesses of all sizes, ExactTarget enables you to find the right prospects and deliver the right messaging that’s perfectly in line with your sales and marketing objectives.

Key Features:

  • Fuel Platform for multi-channel marketing automation
  • Build upon, extend and integrate ExactTarget technology with existing solutions
  • Journey Builder transforms already-trusted solutions into powerful, customized 1:1 communications
  • Plan every step of the customer journey through Journey Mapping
  • Automate programs based on pre-configured events
  • Reach customers via email, mobile, social, offline
  • Custom goals, personalized conversations and behavior-driven messages

Cost: Contact for a quote



Silverpop is an award-winning marketing software program used by more than 5,000 brands to engage customers and drive results. Delivering the perfect customer experience isn’t an option; it’s a must, and Silverpop’s automated platform enables you to provide unique, compelling experiences at every step of the buying process.

Key Features:

  • Universal behaviors and behavioral insights
  • Single identity for deep customer insights
  • Marketing database
  • Interaction Engine
  • Multi-channel campaign management for consistent messaging
  • Single view of every imaginable customer touch point

Cost: Contact for a quote

Adobe Marketing Cloud


Adobe Campaign, part of Adobe Marketing Cloud, is built on the philosophy that as customers are individuals, campaigns should be, too. Formerly Neolane, Adobe Campaign allows you to deliver customized, personal, 1:1 messaging consistently both online and off. Every experience is orchestrated based on your prospect’s individual habits and preferences.

Key Features:

  • Design and orchestrate cross-channel marketing communications
  • Build customer profiles capturing behaviors, interests, and interactions
  • Targeted segmentation for delivering highly personalized messages
  • Real-time interaction management
  • Operational reporting
  • Dashboard designed for marketers, not data analysts

Cost: Contact for a quote



A social CRM designed for small businesses, Batchbook enables you to build meaningful relationships with your best customers. A cloud-based platform, key information is accessible in real time, from any device, fully supporting remote and field teams.

Key Features:

  • Custom fields for tracking every piece of essential knowledge
  • Communication history to monitor conversations
  • Drag in CSV spreadsheets or vCard files
  • View pending sales and move prospects through your preferred cycle
  • Rich contact profiles with robust information
  • Build active lists for quickly identifying those that require action
  • Assign to-dos for content-related tasks
  • Integrates with industry-leading software

Cost: $35/month/unlimited users



Formstack is a valuable Sales Enablement tool for capturing leads more effectively, tracking analytics and identifying what works, and facilitate collaboration among team members with an approval workflow.

Key Features:

  • Drag-and-drop, themes, and conditional logic
  • Rich data collection features, such as CAPTCHA, encryption, data routing, and more
  • Track secure payments online
  • File uploads, importing and exporting
  • Integrates with third-party payment gateways, email marketing and CRMs


  • Basic: $19/month/5 forms
  • Individual: $39/month/20 forms
  • Manager: $99/month/100 forms
  • Teams: $249/month/1k forms



Spectate helps you manage content marketing through tagging tasks and collateral for streamlined management, providing data and reports with actionable insights, tracking lead and visitor behavior to identify key sales opportunities and pinpoint the most effective messaging, and a variety of tools and functions to centralize and organize your complete content marketing cycle.

Key Features:

  • Track conversion rates for emails, forms and CTAs
  • Track lead and visitor behavior on your website
  • Manage social media and monitor social analytics
  • Manage content creation and distribution via a central editorial calendar
  • Email marketing and prospect nurturing
  • SEO monitoring
  • CMS/CRM integration
  • Sync with WordPress and score blog content for SEO


  • Solo: $300/month/2 users
  • Pro: $600/month/20 users
  • Enterprise: $1,300/month/unlimited users



Convert more visitors to customers with Jumplead’s comprehensive digital marketing platform. With a central database to manage and monitor campaigns and activities, powerful analytics to track and improve performance, and a lead scoring system to identify the most valuable prospects, Jumplead will drive your sales and marketing processes to the next level.

Key Features:

  • Identify leads and repeat visitors
  • Live chat, alerts and automation triggers
  • Test landing pages to boost conversion rates
  • Visual editor to build powerful landing pages
  • Build and publish pages, forms, emails and more
  • Drive automations with triggers such as pages visited, form completions, or other actions


  • Basic: $40/month/2 users – 500 visitors, 500 emails
  • Starter: $80/month/2 users – 1k visitors, 1k emails
  • Growth: $120/month/4 users – 2k visitors, 2,500 emails
  • Business: $240/month/8 users – 20k visitors, 5k emails
  • Enterprise: $480/month/20 users – 50k visitors, 50k emails



Venntive is a complete digital marketing platform putting powerful Sales Enablement tools and practices at your fingertips to drive results. Email marketing, social media marketing and management, marketing automation tools, and more are all deeply integrated into a seamless solution.

Key Features:

  • Sales insights and analytics
  • Sales forecasting
  • Project management
  • E-commerce tools
  • Email marketing
  • Lead scoring
  • CRM with unlimited custom user fields
  • PayPal integration
  • Apps for forums, brand monitoring, project management
  • eCommerce website builder, forum builder, media storage


  • Starter: $25/month/1k contacts
  • Pro: $35/month/3k contacts
  • Pro Plus: $50/month/5k contacts
  • Premium: $75/month/7,500 contacts
  • Premium Plus: $100/month/10k contacts
  • Enterprise: $200/month/25k contacts
  • Enterprise Plus: $300/month/50k contacts
  • Power: $550/month/100k contacts
  • Power Plus: $1,250/month/250k contacts



IntelligenceBank is a comprehensive platform comprised of three different applications that are configured and customized to meet your organization’s unique needs. Manage documents and digital assets in a secure environment to easily collaborate and share critical presentations, reports, data, and other materials at the precise moment your sales team needs it to close a deal.

Key Features:

  • Manage documents and digital assets
  • Profile databases for rich customer history
  • Workflow and approvals
  • News and Q&A forum
  • Custom branding
  • Groups and permission levels
  • Automatic email alerts


  • Business: $15/user/month – 2GB
  • Extra storage is available on a monthly basis

Hy.ly Campaign Cloud


Hy.ly’s Campaign Cloud is a complete Marketing Automation package including all the tools you need to manage campaigns, provide engaged, relevant leads to your sales team and equip them with the most up-to-date and compelling resources to close the deal.

Key Features:

  • Create assets like landing pages and email campaigns
  • Build connected sales funnels to work prospects more effectively through the buying process
  • Easy design, form and text editors
  • Landing page and email marketing metrics, A/B testing
  • CRM integrations
  • Multi-platform publishing
  • Heat maps, tag tracking, Facebook analytics, web visitor tracking and more


  • FREE – Early invite
  • Contact for a quote after trial



Ayna is an omni-channel marketing platform that includes a complete, integrated business presence and CMS to closely align sales and marketing initiatives in a central management database. Get connected and sync messaging across multiple platforms to create a consistent customer experience.

Key Features:

  • Assist sales with a vast library of content assets
  • Ready-to-use professional business templates
  • Full-site analytics and statistics
  • Reviews, articles, events and deals
  • Instantly launch or schedule multi-channel social updates
  • Complete email marketing campaign planner
  • Digital signage
  • Advanced acceleration


  • Solo: $49.99/month
  • Punto: $99.99/month
  • Galleria: Contact for a quote



Skura is one of the most advanced Sales Enablement tools on the planet, the first of its kind to put the sales rep and the customer at the center of the equation. The “customer first” design emphasizes six core areas that provide the capabilities, features, and usability you need to create real customer engagement.

Key Features:

  • Sales reps can present any format, on any platform, in any setting (face-to-face, mobile, web, etc.)
  • Comprehensive customer engagement analytics
  • Multi-channel monitoring, management, and engagement
  • Central control of key messaging, with powerful personalization and localization options
  • Predictive Selling analyzes all available information about a customer to provide a recommended path
  • Sales rep performance monitoring – figure out what’s working for your best, and implement it with the rest

Cost: Contact for a quote



An integrated content management platform for choosing the right content, publishing it in any format, and distributing it at the right time to provide your sales team with the tools they need to succeed in the field. With sophisticated marketing analytics, you can monitor field engagement in real time.

Key Features:

  • CMS and mobile app so your field team is always in-sync with headquarters
  • No more reports and content buried in inboxes
  • Choose content and instantly mobilize it in mobile-ready format
  • Instant syncing, reps have offline access to all synched content

Cost: Contact for a quote (apps are free)



If you need a solution to drive strategy and revenue, Revegy’s suite of solutions empowers your team to collaborate, identify hidden opportunities, and develop effective solutions to tap into new areas, penetrate existing markets, and capitalize on Business Intelligence like never before.

Key Features:

  • Reduce administrative time and focus on closing deals
  • Create strategic, consistent processes with reliable forecasting
  • Analyze prospect data to identify the most profitable opportunities
  • Match your sales process to your prospects’ buying process
  • Guided selling, including assessment, discovery, solution development and presentation, resolution, and close
  • Deal risk and velocity analysis, including average days to lose and win
  • Competitive battle cards to pinpoint the most effective value message

Cost: Contact for a quote



Qstream enables you to measure and manage the strengths of your sales team with simple, quick, scenario-based challenges delivered to reps via their mobile devices. Translating gamification to Sales Enablement, this solution provides data-driven insights into the capabilities of your sales force, so you can identify areas of strengths and weaknesses and derive processes to capitalize on them. Not only that, but you’ll keep your sales reps at the top of their game.

Key Features:

  • Captures dozens of data points on a daily basis
  • Real-time dashboards for consistent monitoring
  • Detailed reports with activity levels and sales coaching opportunities
  • Tag users by location, business unit, expertise, tenure, and other factors for multi-dimensional data
  • Qscore Performance Benchmark useful as an onboarding assessment
  • Syncs to multiple devices and provides notifications so no questions are missed

Cost: Contact for a quote

  • Basic: 90-day subscription, single Qstream
  • Standard: Annual subscription, unlimited Qstreams
  • Enterprise: All standard functionality plus Qstream API



A distributed marketing platform that streamlines the process of delivering content across a multitude of marketing channels, distribution and social networks, Distribion handles the process from creation to analysis. Through a centralized management platform for ensuring brand message consistency and compliance, as well as identifying and capitalizing on the most engaging sales assets, Distribion is a comprehensive, end-to-end solution for sales enablement.

Key Features:

  • Control the user experience with access and permission management
  • Manage and execute multi-channel campaigns with ease
  • Dynamic templates ensure consistency while allowing necessary personalization
  • Excellent contact management system with tagging and organizing functions
  • Marketing automation can assign tasks and messages to specific contact lists
  • Manage profiles, preferences, and marketing assets
  • Vendor and expense management
  • Measurement and analytics
  • Sales kit/brochure generator
  • Education center – build complete courses
  • Presentation generator
  • Interactive flip-books

Cost: Contact for a quote



Collabera’s IT Services are valuable Sales Enablement solutions for the financial services and communications services industries, streamlining the process of aligning key sales goals with marketing goals and eliminating departmental silos that result in a fragmented, disorganized brand message and a distracting customer experience.

Key Features:

  • Identify key touch points and channels
  • Prioritize touch points to allocate resources effectively
  • Benchmark Gap Analysis reveals key areas for improvement
  • Fully encompasses data, analytics, infrastructure and change management

Cost: Contact for a quote



Engage your customers smarter, faster, and better than ever before with Nimble’s intuitive relationship management platform. By putting your contacts in context, you can have meaningful conversations about the things that matter instead of insignificant transactions.

Key Features:

  • Learns from your behaviors to show you your most important contacts
  • Monitor and respond to customer needs across all of your networks
  • Filter to view contacts only from one social network
  • Set automatic reminders so you never miss critical follow-ups
  • Manage tasks, schedule events, and coordinate calendars
  • Find and engage targeted social media leads
  • Set regular outreach reminders


  • Business Plan: $15/month/user



A marketing automation platform with a suite of cloud-based mobile apps targeted to specific sales enablement functions, such as the Sales Automation Module and the Marketing Automation Module, MakesBridge is totally configurable to your specific needs.

Key Features:

  • Workflow automation
  • Mass email platform
  • Consistent, multi-channel messaging
  • Landing pages and progressive profiling
  • Behavior tracking and reporting
  • Lead nurturing and management
  • CRM integration
  • SaaS and process integration


  • Mini: $29.95/month/500 emails
  • SMB: $75/month/1,250 emails
  • Pro: $150/month/5k emails
  • Enterprise: $500/month/10k emails
  • Engage: $1,500/month/50k emails



Salesfusion provides a rich, multi-channel marketing platform for B2B customers. With a variety of marketing automation and analytics tools designed to empower your sales team with the key messaging and marketing assets to close more deals, Salesfusion helps you create more meaningful interactions with customers.

Key Features:

  • Lead generation forms
  • Email marketing platform
  • Web analytics
  • Lead scoring
  • Event management
  • Social media monitoring and management
  • Campaign planner to integrate online and offline marketing
  • Complete lead-to-revenue tracking
  • CRM integration


  • Core Package: $950/month
  • Performance Pack: Price depends on options chosen and total database size



SharpSpring is a suite of marketing tools for agencies and SMBs, with an intuitive dashboard to manage seamless campaigns across multiple channels, generate more leads, and equip your sales team with lead profiles and valuable Business Intelligence to close the deal.

Key Features:

  • VisitorID provides details on the 98% of web visitors who don’t fill out lead forms
  • Email automation with trigger actions
  • In-depth analytics
  • Intelligent, dynamic forms to maximize conversions


  • 500 leads: $200/month
  • 1500 leads: $400/month
  • Unlimited leads: $800/month



Genoo provides the tools and features that matter to align marketing and sales objectives with seamless campaigns that drive results. From lead generation to webinars and SEO tools, Genoo is a valuable tool for any business relying on the web to drive and engage leads.

Key Features:

  • Centralized lead database
  • Lead segmentation on capture
  • Landing pages
  • Blogging platform
  • Lead capture forms & progressive profiling
  • SEO competitive analysis


  • Standard: $199/month/3 users
  • Premium: $599/month/10 users
  • Elite: $1,499/month-50 users



With real-time dashboards for tracking leads from capture to conversion, eTrigue’s DemandCenter empowers sales and marketing teams to move leads through the sales funnel more quickly with targeted, relevant messaging based on rich customer data.

Key Features:

  • Launch more Marketing Automation campaigns with existing resources
  • Create personalized, 1:1 email and lead nurturing programs
  • Measure and report effectiveness of messages and campaigns
  • Segment leads based on their interaction history
  • Full Salesforce integration for richer data


  • Pricing based on the size of your database
  • 1,000: $600/month
  • 2,500: $750/month
  • 5,000: $850/month
  • 30,000: $900/month
  • 60,000: $1,200/month
  • 100,000: $1,500/month
  • 500,000: $5,100/month



Authority is a central repository for essential knowledge, enabling you to store and distribute standardized content across departments and teams with ease. All of your corporate, sales, marketing, and customer service information can be indexed and tagged for easy access, providing key information on a moment’s notice for your sales team and ensuring consistency and accuracy in your sales and marketing messages.

Key Features:

  • Upload and distribute content that exists in Authority and other applications
  • Scan and upload hard-copy documents to create digital files
  • Add knowledge elements for searching and indexing data
  • Always-current information ensures accuracy and consistency
  • Streamline sales performance, track processes and milestones
  • Manage pipeline activity through a logical workflow
  • Forecast sales revenue

Cost: Contact for a quote



For complete visibility into customer paths through every touch point, including call centers, web, mobile, and more, CRMNext encompasses sales, service, and marketing teams to provide a consistent customer experience that exceeds expectations.

Key Features:

  • Develop, track, and drive KPIs
  • Public or private cloud
  • Pattern-based integration capability
  • Shape-shifting architecture
  • Speed up sales cycles
  • Increase average deal value
  • Increase average cross-sell value


  • SoHo: $12/month/user
  • SMB: $35/month/user
  • Enterprise: $65/month/user



From sending emails and capturing leads, to automating marketing and closing deals, Hatchbuck provides full-circle solutions to companies who want to put their customers front and center, all with a simple, intuitive interface that provides full visibility.

Key Features:

  • Complete CRM
  • Manage your pipeline, track activities and tasks
  • Email templates with broadcast capabilities and open/click-rate tracking
  • Email nurturing
  • Lead capture
  • Segmentation
  • Lead scoring
  • Comprehensive reporting


  • Starter: $99/month/5k contacts
  • Standard: $199/month/25k contacts
  • Deluxe: $299/month/100k contacts



Combine your data into a single repository to identify meaningful relationships and bridge the gap between your marketing and sales operations. With a three-pronged approach to bridging the gap, CoolLifeSystems helps you stay on top of your customers’ needs, manage projects, reduce discrepancies, foster collaboration and conduct cohesive, multi-channel marketing and sales campaigns that make an impact.

Key Features:

  • SaaS – always on, always accessible
  • Mobile compatible to keep field reps in the loop
  • Data-driven approach for razor-sharp messaging
  • Private cloud to maintain data security
  • Dynamic, real-time reporting
  • Built-in, responsive website design tools
  • Client connection portals for billing, approvals and more


  • Pricing based on features, users and number of contacts
  • Ex: Enterprise Marketing Management, 5 users, less than 40k contacts: $604.95/month


Insight Squared Screen Shot 2

InsightSquared offer a web-based data intelligence suite for small and medium businesses. Whether it’s pipeline forecasting, profitability analysis, or activity tracking InsightSquared will provide all the business intelligence your company needs.

Key Features:

  • Comprehensive pipeline management
  • Objective sales forecasting
  • Pipeline analysis on any date range
  • Sales cycles won and lost analyses
  • Marketing contribution measurement tool


  • Standard: $75/month/per user


Yesware Screenshot

Yesware is a free Gmail add-on that allows you to sell more effectively straight from your inbox. With email tracking, customizable templates, and CRM integration, Yesware produces real insights into customer and prospect reaction.

Key Features:

  • Manage your sales funnel from Gmail with Salesforce Sync
  • Automatic synchronization between inbox and CRM
  • Team template sharing function
  • Reports and analytics
  • Never miss a follow-up with Yesware Reminders


  • Pro: $10/month
  • Team: $20/month
  • Enterprise: $40/month
  • Custom: $80/month



Salesforce’ cloud-based Customer Relationship Management solutions suite includes customer service, sales force automation, partner management, marketing and campaign management. Salesforce’ flexible and proven solution offers a quick path to customer success in the cloud.

Key Features:

  • Opportunity tracking
  • Marketing campaign management
  • File sharing
  • Forecasting and analytics
  • Email and calendar integration

Cost: Contact for a quote


SItecore Screen Shot

Sitecore CMS is a leading .NET Web content management system for large enterprises, mid-market commercial, non-profit and government organizations requiring enterprise-class functionality, integration and scalability. The Sitecore platform combines web content management with customer intelligence to drive one-on-one engagement with every customer at every touchpoint.

Key Features:

  • Powerful web framework that creates reusable components in a single repository
  • Intuitive software
  • SEO module
  • Integrated online marketing knowledge center
  • Google-friendly URLs
  • Extensive customization options

Cost: Contact for a quote

RO Innovation

RO Innovation

RO Innovation is the world’s leading customer reference management platform designed for sales enablement. With RO Innovation, organizations engage prospects with the right information at the right time in the sales cycle by centering on the voice of the customer.

Key Features:

  • Drive revenue by leveraging unique, individual customer success stories and sales and marketing assets to a worldwide audience
  • Provide sales reps with valuable, relevant content and customer references
  • Build buyer trust more quickly
  • Demonstrate your value and add significance during the buying process

Cost: Contact for a quote

Accent Accelerate

Accent Accelerate

Accent Technologies helps improve sales execution and win rates with a scientific, Big Data approach. Accent Accelerate is the Big Data sales enablement tool that delivers valuable features and insight to reps who are looking for sharper sales execution.

Key Features:

  • Intelligent opportunity scoring and visualization
  • Dynamic recommendations based on sales situations
  • Real-time tracking, analytics, and insight into buyer interests
  • Complete sales visibility
  • Increased sales efficiency

Cost: Contact for a quote



Available through the AppExchange, Hoopla Software is a sales motivation platform for high-velocity sales teams. The Hoopla sales motivation platform features modern game mechanics, data analytics and broadcast-quality video in a simple sales gasification application that easily enables managers to motivate sales team performance to close more deals.

Key Features:

  • Quickly create contests, competitions, and leaderboards around any CRM metric
  • Broadcast live performance updates to TV, web, and mobile screens throughout the company
  • Engage the entire organization in an exciting, play-to-win culture to drive measurable gains in productivity and performance

Cost: Starts at $360/package/month paid annually

  • Discounts available for nonprofits



Pipeliner is a sales enablement tool that offers a fresh look at the sales pipeline and how it drives customer relationship management. Pipeline provides a sales process that helps sales professionals close more deals thanks to instant, visualized intelligence.

Key Features:

  • Consolidated and streamlined advanced data methods to makes sales more efficient
  • Collects and visualizes data in an intelligent, mathematical form to make it easy to understand quickly
  • Parent Account feature to assign a parent account to an existing account for related companies that allows sales managers to assign multiple accounts under one account
  • Aggregate data from multiple accounts into one parent account
  • Compact View for prospects, leads, opportunities, and opportunities within the archive to view the most important information at a glance
  • Visual KPI Dashboard Reports include Pipeline Conversion Rates Charts and drop-and-drag functionality for chart boxes within the KPI Dashboard Reports

Cost: FREE trial available

  • Personal Plans
    • Personal: FREE – Basic sales management and tracking for a single user, 500 MB storage
    • Personal Plus: $8/user/month billed annually – Added flexibility and space fora  single user, 2 GB storage
  • Business Plans
    • Starter: $25/user/month billed annually – Basic sales management, tracking, and collaboration, unlimited users, 2 GB storage
    • Business: $55/user/month billed annually – Full CRM functionality, advanced reporting, customization, and unique productivity features, unlimited users, 5 GB storage
    • Enterprise: Contact for a quote – Full CRM functionality with advanced customization, integrations, and services, unlimited users, 200 GB storage

What Sales Enablement tools do you use with success? Share them with us in the comments below.


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