Top MarTech Resources: 50 Awesome Resources to Learn the Latest in Marketing Technology
The marketing landscape is evolving rapidly, especially as technology and Big Data take center stage. Indeed, marketing technology has exploded in the past five years, as “almost 4,000 companies are now part of the marketing technology landscape, a huge leap from the 150 itemized back in 2011.” Marketing technology covers advertising and promotion, content and experience, social and relationships, commerce and sales, data, and management. While marketing technology (MarTech) is growing rapidly, not all marketers and organizations know the value of MarTech or how to use it to benefit their bottom line.
That’s why we have rounded up 50 of the top marketing technology resources available today from MarTech experts and industry leaders. If you are looking to learn more about marketing technology and how it can benefit you and your organization, our resources will give you the information and insight you need to get started on the right foot. Or, maybe your organization is struggling with choosing the right marketing technology for your needs, and you are looking to our resources for help in making a better decision. Whatever the reason you want to know more about marketing technology, you will find background information, detailed explanations, visualized data, and more in our top 50 MarTech resources. Please note that, while we have listed our top 50 marketing technology resources here in no particular order, we have categorized them into a table of contents to make it easier for you to find exactly the resources you seek.
McKinsey & Company has been a trusted advisor to leading businesses, governments, and institutions around the world since 1926. Their marketing technology article, Making Marketing Technology Work, shares an interview with Scott Brinker, cofounder and CTO of ion interactive, and Jason Heller, global leader of McKinsey Digital Marketing Operations. The interview explores “the most important changes businesses must make to take advantage of technology.”
Three key points we like from Making Marketing Technology Work:
- “Marketing has fundamentally become a technology-powered discipline, and it’s leading to the rise of new kinds of marketing professionals. A marketing technologist is a technically skilled person who designs and operates technology solutions in the service of marketing. This isn’t just about embedding IT services within marketing though. Good marketing technologists strive to understand the context of the technology.” ~ Scott Brinker
- “I like to think of a marketing technologist as someone who is a bridge between the consumer experience and marketing operations. Putting in place effective marketing technology really all starts with understanding how the consumer is changing and which channels are experiencing growth and why.” ~ Jason Heller
- “I think the confusion and complexity and fear that people associate with navigating the marketing-tech ecosystem is really a proxy for their struggle with how to make sense of the new marketing environment.” ~ Scott Brinker
CIO.com is a source of the latest news, analysis, video, blogs, tips, and research for technology and IT professionals. Their MarTech article, 7 Marketing Technology Predictions for 2016, examines how 2016 will be impeached by an increased use of ad blockers, new metrics, increased third-party data sharing, and a higher demand for native advertising.
Three key predictions we like from 7 Marketing Technology Predictions for 2016:
- Ad blockers put online organizations in a precarious situation
- Facebook and Twitter usage by marketers will level off, while Instagram usage will jump by nearly 20%
- New metrics will replace cookies, especially as mobile continues to grow
Forbes is the place for the world’s business leaders. In this marketing technology article for Forbes, Marketo chairman and CEO Phil Fernandez explains that marketing has become technology, as “digital is at the core of everything we do in marketing.”
Three key points we like from How Technology is Transforming the Structure of the Marketing Organization:
- Technology has transformed marketing at the company level and on corporate marketing organizations and their leaders and employees
- Companies of all sizes are taking advantage of marketing technology
- Customer-centric marketing requires marketing technology
Marketing Land delivers digital and internet marketing news daily. Technology and Creativity Must Play Nice Together in the Marketing Sandbox, by modern marketer Mary Wallace, is Marketing Land’s MarTech article that details the need for creativity and technology to work tighter in order to achieve the best marketing results.
Three key points we like from Technology and Creativity Must Play Nice Together in the Marketing Sandbox:
- Creativity and technology are equals when it comes to delivering marketing results
- Technology and creativity combine to create robust buyer personas
- To optimize the customer experience, organizations need to use a MarTech platform combined with creative solutions
A research and advisory firm that helps sales and marketing drive exceptional revenue growth, TOPO shares data and research on sales, marketing, and high-growth companies via the TOPO Blog. The Account Based Marketing Technology Stack Emerges is one of TOPO’s MarTech articles; this article by Craig Rosenberg, chief analyst at TOPO, examines how the account based marketing (ABM) technology stack is beginning to emerge.
Three key points we like from The Account Based Marketing Technology Stack Emerges:
- One of the driving forces behind ABM has been “the emergence of an ABM technology stack designed to enable organizations to execute highly targeted ABM programs at scale”
- Companies are lining up to create the top marketing automation platform for ABM
- Marketing technology exists to address key areas in the ABM stack, including predictive analytics, contact data, targeted advertising, website personalization, and account-based management and tracking
Forbes Tech offers tech news and insights, such as this marketing technology article by Forbes contributor and Apttus Marketing team member Louis Columbus. 2016 Marketing Technology Update offers insights into the state of marketing technology and shares key takeaways of Black Ink ROI’s C-Level 2016 Insight Study.
Three key statistics we like from 2016 Marketing Technology Update:
- 60% of marketers predict Business Intelligence will be the most purchased technology this year
- 46% of marketers claim their greatest obstacle is gaining access to more advanced analytics and insight in order to make better decisions
- Customer-centric focus leads the top five priorities for marketers, at 79%, and insight from analytics is third, at 61%
In this marketing technology article for Marketing Land, Rapt Media founder and CEO Erika Trautman explores the need for marketers to get on board with the new content technologies that are transforming the digital marketing landscape. Trautman also explains how MarTech results in a better experience and deeper engagement for the audience.
Three key points we like from Is the Next Marketing Technology Wave All About Better Creative?:
- Creative approaches improve customer experience and the performance technologies that appeal to marketers
- Ad tech enables organizations to go after and optimize clicks in the top of the sales funnel, but it is not enough in the evolving landscape of marketing technology
- Innovative content marketing creates better content experiences and leads to even more valuable content experiences, rather than optimized ad creative and paid channel performance
As founder and CEO of CabinetM, Anita Brearton works to help marketers find the digital tools that they need. Brearton also seeks to help marketers in their journey to marketing technology adoption with her CMS Wire article, How to Convince Your CEO to Invest in Marketing Technology.
Three key points we like from How to Convince Your CEO to Invest in Marketing Technology:
- Marketing is responsible for laying out the business case for its technology investment and must adopt an overall strategy presentation that clearly maps tool and technology use to business objectives
- Identifying the areas where new tools are needed is a key first step to adopting marketing technology
- Demonstrate direct links between tool investment and business outcome
Business 2 Community features an open community of contributors covering breaking news and top trends in social media, digital marketing, content marketing, social selling, and more. Tyler Douglas, CMO of Vision Critical, penned this Business 2 Community marketing technology article, which details the amount of spending projected for marketing technology and shares exactly why CMOs and other marketing leaders should be aware of exactly where MarTech is projected to go in the next few years.
Three key points we like from 4 Predictions on the Future of Marketing Technology:
- IDC projects that spending in MarTech will reach $32.3 billion in 2018
- Consolidation of MarTech is likely in the near future, with “bigger players in the space acquiring smaller venders, or smaller players coming together through partnerships and mergers”
- Companies will need to make customer privacy and consent a more important consideration when using MarTech for data collection
Kapost powers B2B marketers to deliver compelling, consistent customer experience by aligning content, people, and programs throughout the customer journey. Their marketing technology article, Marketing Technology Trends and the Customer Experience: An Interview with Mike Ballard, features the thoughts of Lenovo’s senior manager of digital marketing on marketing technology trends, optimizing customer experience, and loving data more than bacon. Ballard is known for using March to create a powerhouse marketing team as well as best-in-class customer experience.
Three key quotations we like from Marketing Technology Trends and the Customer Experience: An Interview with Mike Ballard:
- “For us as marketers, there’s a love hate relationship with this tech growth. I love the opportunity to have so many ways to attack my work, accomplish tasks, make processes simpler, be more effective… The list goes on and on. But, at the same time, that’s a lot of technologies to consider, evaluate, and manage.” ~ Mike Ballard
- “There have been some fantastic companies that have created amazing experiences from start to end, setting the bar pretty high. Therefore, if you’re not at the bar, you’re below it, and you’ve just lost someone.” ~ Mike Ballard
- “Where I see the big opportunity is to take that data and tell automation to send a piece of content at this time, making a more real-time, data-driven process for sending nurture campaigns. This would get ahead of competitors, coming across as relevant and timely.” ~ Mike Ballard
Direct Marketing News shares unique insight on profitable, data-driven marketing strategies and trends. Contributing writer Phil Britt explores Black Ink ROI’s C-Level 2016 Marketing Study to determine exactly which tech marketers think they need in order to be more successful.
Three key facts we like from Analytics and Marketing Tech are Top Concerns Among Marketers:
- 61% of respondents cite reporting/insight as a 2016 priority, yet only 31% said these are among the capabilities they are least able to perform at the current time
- Marketers widely report having a gap between the data they have and what they need for analysis
- Marketers claim their companies need to dramatically improve their companies’ marketing technology infrastructure and omnichannel capabilities if they are to advance their customer-centricity and brand relevancy
At Docurated, we help organizations connect users to their best content. We also recognize that MarTech has evolved from a luxury to a necessity at companies of all sizes and is continuing its evolution as trends influence the marketing technology landscape.
Three key points we like from 5 Trends in Marketing Technology Poised to Re-Shape Marketing:
- Personalization is key at the top of the funnel
- Location-based marketing technology is critical for engaging prospects at the right time
- Marketers will need technology that provides a solution to ad blockers
TechCrunch shares breaking technology news, analysis, and opinions. In his MarTech article for TechCrunch, BainCapital Venture’s Ajay Agarwal examines how concerns about marketing technology are running rampant despite the fact that marketing technology has become such a big business over the past five years.
Three key points we like from Marketing Tech’s Bumpy Road: Consolidation, Growth and a New Frontier:
- There are too many companies fighting for limited time and attention from marketers
- MarTech hasn’t yet made it big for public valuations
- There are significant opportunities in the future for three MarTech macro categories: B2B marketing, B2C marketing, and advertising technology
The Marketing Tech Blog exists to help marketing professionals research, discover, and learn how to use marketing technology. Presented by marketing technologist Douglas Karr and DK News Media as its flagship publication, Marketing Tech Blog is a premier source of MarTech information.
Three key posts we like from Marketing Tech Blog:
- How to Write a Title That Makes Visitors Engage
- How to Design Your Shopping Cart Abandonment Email Campaigns
- Utilizing Social Check-Ins for Predictive Retail Analysis
A thriving community of professionals who share an interest in marketing strategy, MarketingTech has more than 400,000 members. From CMOs to digital marketers to creative professionals, MarketingTech shares the news and insights that are useful for anyone involved in marketing technology.
Three key posts we like from MarketingTech:
- SEO Comes Second to Email Marketing for ROI
- Mobile Top for Grabbing Branded Content Attention
- Why You Should be Analysing Your Customer Data
ion interactive co-founder and CTO Scott Brinker is editor of the Chief Marketing Technologist Blog, author of Hacking Marketing, and chair of the MarTech conference series. This marketing technology blog includes posts on agile marketing, marketing data, marketing management, marketing software, marketing tactics, and more.
Three key posts we like from Chief Marketing Technologist Blog:
- What Do Enterprise Marketers Really Think About Marketing Tech?
- McKinsey Digital Leader: The Journey Wins, Not the Tech
- Dark MarTech: The Great Mass of Homegrown Marketing Technology
MarTech Advisor is a leading source of research, news, and expert views on marketing technology. This marketing technology blog offers insight and news to help sales and marketing professionals understand and navigate the rapidly evolving marketing technology landscape to ensure they choose the technology that is best suited to their needs.
Three key posts we like from MarTech Advisor:
- Why Marketing Technology Platforms Need New Innovations to Drive Revenue and Growth
- Identity-Driven Technology Could be a Key Influencer to the Future of Marketing
- Ad Tech? Marketing Tech? What They Mean and the Difference between the Two
Digital evangelist, marketing technologist, and innovation thought leader Mayur Gupta is the man behind Inspire MarTech, a marketing technology and digital transformation blog. Gupta shares her perspective on the marketing technology landscape and the benefits of adopting and enabling innovative and agile technologies and methodologies in his Inspire MarTech posts.
Three key posts we like from Inspire MarTech:
- The 5 Cs of Modern Marketing in an Era of Consumer and Convergence
- Founding Principles of Enabling an Omni Channel Strategy
- Guide to Driving Digital Transformation – A Start
Marketing Land’s MarTech Today blog helps marketing professionals to be marketing and technology savvy. Sharing the latest news and insights in MarTech, Marketing Land’s MarTech Today blog covers account based marketing, MarTech platforms, ad blocking tips, and much more.
Three key posts we like from Marketing Land’s March Today:
- Look Out for the MosQUito – a New Kind of Ad Fraud that Drains Human Traffic from Infected Websites
- Owning Your MarTech Stack Means Owning Privacy, Too
- Facing Facebook, Google and Amazon, Brands Pool Their Data
Principal analyst at Altimeter Group, Brian Solis also is an award-winning author and blogger who has studied the impacts of emerging technology on business and marketing. Brian’s work helps marketing professionals gain a better understanding of the relationship between the evolution of technology and the impact it has on business and society, as well last the role we play in it. Brian’s blog posts cover modern marketing, digital transformation, customer experience, and much more.
Three key posts we like from Brian Solis:
- Leading Digital Transformation
- To Improve CX, Companies Must Rethink the Customer Journey to Cater to Gen C
- Why Mobile First is No Longer Enough; It’s Time to Think about Mobile Only Design
The Hub is a complete resource for marketing technology news, reviews, tips, and tools. This marketing technology blog is dedicated to marketing automation, customer experience management, mobile marketing, social marketing, data, and much more for marketing technologists.
Three key posts we like from The Hub’s Marketing Technology Blog:
- A Day of Reckoning for Social Networks
- Marketers Roll Out the Red Carpet for Marketing Automation [Infographic]
- Facebook: Marketers Should Mobile-Optimize Their Video Content
Vision Critical helps companies build better products, launch successful marketing campaigns, and improve customer experience. Tyler Douglas, Vision Critical’s CMO, shares his MarTech insights for enterprises in The Enterprise Guide to Marketing Technology: A New eBook from Vision Critical. This marketing technology eBook delivers a deep dive into the complex world of MarTech and explores the marketing technologies of the future that go beyond data to aid marketers in developing authentic relationships with customers.
Three key topics we like from The Enterprise Guide to Marketing Technology: A New eBook from Vision Critical:
- The standard new tools in marketing technology
- Optimizing your MarTech stack
- Using customer intelligence platforms
Cost: FREE with email registration
King Content is a multi-award winning global content marketing agency. Their marketing technology eBook, Content Marketing Technology eBook, provides an overview of MarTech and the ways in which it boosts marketers’ effectiveness, especially when it comes to their content marketing efforts.
Three key topics we like from Content Marketing Technology eBook:
- How content marketing technology impacts content strategy
- Best practices for integrating marketing technology into your content marketing strategy
- Avoiding potential issues with content marketing technology
Cost: FREE with email registration
Scott Brinker, ion interactive cofounder and CTO, explains the collaboration that is occurring between technology and marketing and the rapid evolution of marketing in his marketing technology eBook, A New Brand of Marketing: The 7 Meta-Trends of Modern Marketing as a Technology-Powered Discipline. Brinker contends there are two massive shifts occurring in marketing today – marketing is taking over the business and technology is taking over marketing – as a result of seven meta-trends.
Three key meta-trends we like from A New Brand of Marketing: The 7 Meta-Trends of Modern Marketing as a Technology-Powered Discipline:
- The shift from media silos to converged media
- The shift from art and copy to code and data
- The shift from marketing agencies to in-house marketing
Act-On Software delivers marketing automation for fast-growing businesses. Their guide to marketing technology, Marketing Tech 101: An Executive Guide to Understanding and Applying Emerging Technologies, is intended to help executives navigate the complex marketing technology landscape to make the best decision when investing in MarTech.
Three key topics we like from Marketing Tech 101: An Executive Guide to Understanding and Applying Emerging Technologies:
- New capabilities extending the power of B2B marketing
- Keys to assessing marketing automation platform requirements
- How to build the processes needed for supporting your marketing technology plans
Cost: FREE with email registration
The Demand Gen Report focuses on the strategies, tactics, and measurements that are critical to generating demand. Their marketing technology guide, The Guide to the Marketing Technology Landscape, explores the marketing technology landscape to help readers choose the best MarTech for their business.
Three key ideas we like from The Guide to the Marketing Technology Landscape:
- How to navigate the marketing technology landscape
- How to incorporate technologies into the stack
- How to develop a marketing technology strategy
Cost: FREE with email registration
Travis Wright is a marketing technologist and Inc. columnist who offers this ultimate guide to marketing technology on Inc.com. Your Ultimate Cheat Sheet to Marketing Technology (MarTech) details the 13 types of marketing technologies that Wright thinks your company could use to build their own MarTech stack.
Three key ideas we like from Your Ultimate Cheat Sheet to Marketing Technology (MarTech):
- Companies are hesitant to adopt marketing technology because of the potential learning curve and struggles associated with new technology
- It is possible for organizations to create their own MarTech stacks with key solutions for optimizing their marketing and tech departments
- Companies should base their marketing technology stack on their business model
Search Engine Land deliver search engine news daily, along with expert analysis how-to and opinions. Learn How to Optimize Your MarTech Stack with “The Enterprise Guide to Marketing Technology” is Search Engine Land’s guide to getting the maximum return on investment from marketing technology.
Three key topics we like from Learn How to Optimize Your MarTech Stack with “The Enterprise Guide to Marketing Technology”:
- Selecting MarTech solutions for your business needs
- How companies lead the industry with marketing technology
- Customer intelligence is key to a successful marketing program
A digital agency of technical marketers, Convertiv shares its guide to marketing technology, Worlds Colliding: The CMO’s Guide to Marketing Technology. This short guide designed for CMOs examines why modern CMOs “need to drive the digital functional excellence from strategy to infrastructure and ensure that the right competence and capabilities are available to support and leverage the business from a digital perspective.”
Three key ideas we like from Worlds Colliding: The CMO’s Guide to Marketing Technology:
- Three major drivers of marketing technology are monetizing marketing, digitizing marketing, and integrating marketing
- Marketing automation requires technology and infrastructure for support
- Organizations that utilize marketing technology achieve better results than those that do not
MarketingProfs is a resource designed to help individual marketers, teams, and comprehensive marketing organizations stay ahead of the marketing curve. Their marketing technology infographic, What Marketers Need to Know About Snapchat, considers whether marketers should consider adopting a strategy for using the video messaging app.
Three key facts we like from What Marketers Need to Know About Snapchat [Infographic]:
- Marketers often find it difficult to target specific audiences and measure ROI when attempting to build a brand on Snapchat
- The majority of Snapchat users are not interacting with the branded features like Snap Live Stories or Snap Discover Stories
- Snapchat users are more likely to watch Snapchat ads in full because users do not have to rotate their phones
Cost: FREE with free MarketingProfs membership
Spice works is a free IT community and app that reaches millions of IT pros. Their marketing technology infographic, courtesy of Douglas Karr’s Marketing Tech Blog and New Jersey Institute of Technology, explores the impact of technology on marketing, especially as mobile reigns supreme.
Three key facts we like from How Technology is Shaping the Future of Marketing:
- Despite the boom in mobile, only 46% of companies have mobile applications
- 71% of CMOs are unprepared for the mobile data explosion that will result from Big Data
- 68% of CMOs are unprepared for social media popularity
MarketingProfs shares ten ways to wow customers with automated email in this marketing technology infographic from Instiller. As the infographic shows, email is a powerful use of marketing technology when companies and marketing professionals know the right way to use automated emails.
Three key tips we like from 10 Ways Automated Email Can Wow Your Customers [Infographic]:
- Use a prompt, eye-catching, personalized welcome email to show customers you care
- Reward engaged customers with relevant emails and great offers
- Continue contact with customers through after-sales care emails
Cost: FREE with free MarketingProfs membership
eMarketer delivers research for marketing in today’s digital world. In this marketing technology SlideShare, senior analyst Bryan Yeager recognizes that the C-suite and marketers are gaining ground in the vast tech landscape but continue to have several questions as they move forward with MarTech.
Three key topics we like from Marketing Technology: The Developments that Matter the Most in 2016:
- How technology aligns with marketers’ priorities and business goals
- How to better accomplish integration
- How to adapt to greater demands for tech and data
B2B digital marketer Holger Schulze shares the results of a comprehensive survey of over 900 respondents in this information-rich marketing technology SlideShare. Marketing Automation Trends takes aim at the current trends, challenges, and success factors for marketing automation to determine the most difficult obstacles to overcome in marketing technology adoption, marketing automation benefits, and more.
Three key points we like from Marketing Automation Trends:
- Marketing automation results in more and better leads, improved marketing productivity, and improved conversion rates
- Key marketing automation features include lead nurturing, integration with CRM, social media and mobile platforms, and analytics and reporting capabilities
- Obstacles to effective use of marketing automation include budget constraints, lack of skilled employees, and a poor contact database
Dave Morgan, tech entrepreneur and investor and CEO of Simulmedia, presented during the session, The Collision Between Adtech and MarTech. Marketing Technology Will Eat AdTech: Soon is a marketing technology SlideShare of Morgan’s presentation from the March 2016 MarTech Conference in San Francisco, California.
Three key points we like from Marketing Technology Will Eat AdTech: Soon:
- Soon, all communication channels will be outcome measured
- Ultimate metrics such as sales, ROAS, and marketshare will replace intermediate metrics like GRP, CPM, and impressions
- There will be more direct investment in tech and data
OgilvyOne Worldwide shares the latest on using social media, mobile marketing, data, and digital for creating customer engagement and growing businesses. How to Optimize Your Marketing Technology is their marketing technology SlideShare, as presented by head of marketing technology Peter DeLuca, that gets people thinking about the percentage of the marketing technology they actually use.
Three key points we like from How to Optimize Your Marketing Technology:
- Organizations often fall into the trap of using only 20% of the functionality of their marketing technology when their marketing teams do not push one another
- For companies to succeed with marketing technology, they need to adopt a true customer focus
- Successful companies align their MarTech strategy across the customer lifecycle
Content Marketing Institute is on a mission to advance the practice of content marketing. They offer practical, how-to guidance, insight, advice, and more from industry experts and present an active community for discussions of the latest news, information, and advances in content marketing. Their marketing technology SlideShare, 12 Questions to Ask When Making a Content Marketing Technology Decision, shares valuable questions companies should be asking as they make content marketing technology decisions and investments.
Three key questions we like from 12 Questions to Ask When Making a Content Marketing Technology Decision:
- How will this marketing technology help you support your goals?
- Will the marketing technology solution require the support or involvement of your IT department?
- Will the marketing technology solution integrate easily with other software?
Oracle Marketing Cloud is a modern marketing solution that integrates cross-channel, content, and social marketing with data management for the enterprise. Their marketing technology SlideShare, 10 Surprising Statistics about Marketing Technology, shares ten statistics that may surprise organizations and marketers about the MarTech landscape and how to navigate it.
Three key facts we like from 10 Surprising Statistics about Marketing Technology:
- 2/3 of people investing in marketing tech do not have clearly defined budgets
- Approximately 50% of companies use marketing technology for web analytics, email delivery, and email creation
- Less than 1/3 of marketing technology users use it for strategic marketing: just 31% use it for content marketing and just 31% use it for campaign management
Marketing technologist Scott Brinker delivered the keynote at Tealium’s Digital Velocity conference in 2015. This marketing technology SlideShare from Brinker’s keynote examines how MarTech is changing the customer experience and giving companies a competitive advantage.
Three key points we like from Marketing Technology as a Competitive Advantage:
- Rigid marketing plans are shifting to agile iterations
- Marketing technology helps customers experience the narrative
- “Software is how marketing ‘sees’ and ‘touches’ customers in a digital world”
Influence Agents founder and CEO Matt Hodkinson is the man behind Leads Every Day on Periscope and YouTube. In this marketing technology episode of Leads Everyday, Hodkinson explains four core technologies that make up a simple, automated marketing stack and help generate leads every day.
Three key points we like from Your Basic Marketing Technology Stack Explained:
- Marketing technology stack encompasses all of the technologies you need to better your chances of generating leads
- A basic marketing technology stack requires four basic categories of technology: a content management system, a customer relationship management system (CRM), email automation, and analytics
- Landing pages, eBooks, white papers, and interactive content are lead magnets
Jascha Kaykas-Wolff, CMO of Mozilla, and Kobie Fuller, investor at Accel Partners, are experienced marketing leaders and creators of the interactive MarTech visualization tool GrowthVerse. Kaykas-Wolff and Fuller take part in a live video discussion in this marketing technology video produced by Influitive.
Three key points we like from Understanding the Growing Marketing Technology Universe:
- The next generation of CMOs must have experience with technology and be capable of navigating the complex marketing technology landscape
- Organizations must effectively integrate the tools that best support their marketing strategy
- Companies should adopt marketing technology solutions that ultimately will deliver a seamless customer experience throughout the customer journey
This marketing technology YouTube video is a recording of Scott Brinker’s presentation on navigating the marketing technology landscape at the Go Inbound Marketing 2015 conference. Brinker recognizes the fact that the MarTech landscape is complex and crowded, but reminds us that marketing technology is full of opportunities.
Three key points we like from Scott Brinker: Navigating the Marketing Technology Landscape:
- Between 2011 and 2015, the marketing technology landscape exploded from nearly 150 tools to nearly 2,000 tools
- Companies must work at the intersection of marketing, technology, and strategy in order to succeed
- Chief marketing technologists are in demand as the marketing technology landscape evolves and grows
Dun & Bradstreet grows valuable relationships in business. Their marketing technology video, B2B Marketing Technology Strategy: Objectives, Challenges & Resources, shares insights gathered from a survey conducted among B2B marketers who practice technology-based marketing. The video details the objectives, resources, and resources associated with implementing a marketing technology strategy.
Three key statistics we like from B2B Marketing Technology Strategy: Objectives, Challenges & Resources:
- Among the most important objectives for marketing technology are to increase leads generated (56%) and to increase sales revenue (53%)
- 17% of marketing technology strategies are very successful at achieving important objectives
- 64% of B2B companies don’t fully utilize the marketing technology they already have
This marketing technology video shares footage of Mayur Gupta’s presentation from the MarTech Conference in Boston, Massachusetts, during the session, Growing Business with Marketing Technology, from Operations to Innovation. The video is part of a SlideShare that presents Gupta’s slideshow from his presentation.
Three key points we like from VIDEO: Growing Business with Marketing Technology from Operations to Innovation:
- In this age, the consumer is moving faster than the marketer
- Consumers are in full control with the advent of mobile and digital technology
- Marketing technology is creating new business models, new channels and new experiences because it is shifting the industry from operations to innovation
Research VP and distinguished analyst at Gartner, Andrew Frank hosts Digital Marketing Hubs at the Core of Marketing’s Digital Revolution, a marketing technology webinar. The webinar, which is available on demand, examines the competitive landscape of digital marketing and uncovers the state of adoption and priorities across industries.
Three key topics we like from Digital Marketing Hubs at the Core of Marketing’s Digital Revolution:
- Key players in the digital marketing hub market
- How marketers use hubs and the opportunities and challenges of hub adoption
- Trends in insourcing and outsourcing hub capabilities
Technology for Marketing Insights is a resource for marketing technology insight and research. Presented by the team behind Technology for Marketing, this marketing technology webinar addresses the challenges marketers and their organizations face when attempting to navigate the marketing technology landscape. The webinar features Jeremy Waite, head of digital strategy at Salesforce Marketing Cloud.
Three key topics we like from [Webinar] Making Sense of the Marketing Technology Landscape:
- How to navigate the marketing technology landscape
- How to integrate technologies and the pros and cons of doing so
- How to build profitable relationships with customers more quickly
In this marketing technology webinar, VentureBeat’s VP of research John Koetsier and Kristina Wallender, VP of marketing at Ticketfly, take an in-depth look at the broad range of cloud-based MarTech tools and platforms available. Overall, VentureBeat investigated 18 of the leading marketing clouds and evaluated marketing cloud providers on 12 different measures.
Three key topics we like from MarTech Verdict: Which Marketing Tech Platform is Best (Webinar):
- Marketing technology’s role in the customer journey
- The importance of measuring marketing cloud providers with data-driven measures
- Marketing technology solutions vary based on company size and need
Cost: Available for viewing FREE at BrightTALK
HighQ provides enterprise cloud software to leading businesses. In this marketing technology webinar, VP of Americas marketing and client service Kate Boyd takes a “real world look” at a B2B digital ecosystem to demonstrate how to choose marketing technology tools to execute an effective strategy.
Three key topics we like from Mapping the Digital Ecosystem: Navigating the Complex World of Marketing Technology:
- The key elements of a robust digital marketing stack
- How to track the success of your marketing technology stack and your digital strategy goals
- How to identify the tools that will best meet your digital marketing needs
Marketo helps marketers master the art and science of digital marketing by driving technology innovation and expertise for the future. Their marketing technology webinar, Building the Right Marketing Technology Stack, features Forrester Research analyst Lori Wizdo and LaunchPoint senior director Lou Pelosi discussing the various product categories and point solutions that top marketers love.
Three key topics we like from Building the Right Marketing Technology Stack:
- Why the marketing tech stack matters
- How to optimize engagement with a comprehensive marketing tech stack
- How to drive revenue by combining marketing automation with customer data
Ghostly empowers consumers and businesses around the world to create safer, faster, and more trusted digital experiences. Their marketing technology webinar, The State of Marketing Technology Today, focuses on how marketing technology impacts site performance and what companies can do about it. The webinar features Larry Furr, VP of product at Ghostery, and Norm Morrison, senior director of performance management and principal architect at eBay Enterprise.
Three key topics we like from The State of Marketing Technology Today:
- Best practices for managing and monitoring marketing technology
- How to reap the benefits of marketing technology without negatively impacting your sites
- Marketing technology continues to grow rapidly: there are now more than 3,500 startups and companies in the marketing technology landscape, as compared to about 150 in 2011
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