Reps feel lost because it’s really hard to figure out how to deal with the massive complexity of the selling environment today, where prospects expect everything they hear or see to be tailored to their specific industry, geography, company size, solution needs, etc.
Marketing can't predict or create everything a rep needs in advance. They also can't keep up to date with everything happening in the field. When reps can't quickly find what they need they create their own materials. This downward spiral demoralizes marketing.
Forces a change in organization behaviour
Alleged experts decide what goes into the CMS
Solution becomes the new place to retrieve content
Content is static and can’t be tailored to specific situations
Manual upload and tagging can’t keep up with content velocity
Uploaded content quickly goes out of date
No feedback loop. Tribal knowledge is lost
No machine learning and results get worse over time
Supporting sales is hard. Docurated’s algorithms reconcile complex enterprise data with strategic objectives to make salespeople successful.
Docurated connects to your existing content stores and CRM, discovers what exists and reconciles it with strategic objectives - keeping sales on-brand and marketing up to date.
Machine learning driven by millions of marketing and sales actions gives Docurated the ability to understand the context of a sales situation and predict the best content for a rep to use.
Docurated is the only solution that gives you holistic data about why, whom, and how content is used. Marketers use this insight for attribution, content strategy and roadmap development.
“We don’t need more systems, we just need to use our current systems in a smarter way”
“Marketing doesn’t know where to put docs – we need workflows that scale”
“We cannot continue to create separate silos of content. We need to be integrated”
“I’m busy, I need to respond to requests in minutes, not hours or days”
“Don’t lock content, I know my prospect best and what they need”
“How can I be more efficient and learn from the best reps?”